"The new Half Shell was created with the intent of being uniquely different than the Dream Shot, but equally as effective,” says 22-Time Bassmaster Champion, Kevin VanDam. "Due to the profile and consistency of the Half Shell, it offers a very erratic darting action that fish can’t resist. It has a bulky profile and a flat bottom that not only affects the action, it also ensures that it will always stand horizontal on your dropshot rig. Zona and I also really dialed in the colors. Between the profile, action and color, the Half Shell just might become your new favorite dropshot bait!” adds KVD.

The new Drop Shot Half Shell is 3.5” long and is offered in 16 exquisite colors, including some beautiful laminates that incorporate their NEW Open Pour Technology (OPT).

"Have you ever heard the saying "less is more”? that's exactly how I feel about the new 8” Bull Worm,” says 5-time Bassmaster Classic qualifier Keith Combs. "I can fish this slightly smaller worm to get more bites, but it’s still bulky enough to attract the quality of fish that I’m looking for. This bait is terror on offshore fish as well as for fishing brushpiles. If I had to choose one finesse-style worm to carry in my boat, this would be it” Combs added.

The 8-inch Bull Worm comes in 15 proven colors, including a few that utilize Strike King's NEW Open Pour Technology (OPT).

FIVE BASS BOATS, A NEW TRUCK, OVER ONE-MILLION DOLLARS IN CAREER WININGS - AS AN AMATEUR!

Ron Yurko Is A Fishing Phenom And The Majority Of His Success Can Be Attributed To Ron’s Little Jig - THE YURKO JIG.

Virtually weedless in all situations - Its particularly suited to brush and bush fishing but don’t let that dissuade you from using it in all fishing applications. Available in Ron’s original sizes; 1/8 & 1/4 ounce, in three fish catching colors; Brown, Black, and Green Pumpkin. These are the only finesse jigs you’ll ever need - or for that matter, any jig you’ll need for all jig fishing applications

Features

• Plasma tail tip to entice finicky bass
• Slender tail for amazing tip action
• Scented with BioScent

The "Pro" version has heavier salt and softer plastic for a faster sink rate and more action.

The YUM Pulse is a 4.5" solid-body swimbait that features a hard-thumping tail and ribbed body. It provides a dynamic swimming action which triggers a significant rolling action whether retrieved at high or low speeds. This unique ability to be fished at any speed provides extreme versatility in rigging and retrieval applications. It can be used on swimbait hooks, YUMbrella rigs, jigheads, belly weight hooks, Texas Rigs or as a trailer for swimming jigs, bladed jigs or spinnerbaits as Christie applied for his runner-up finish.

The YUM Pulse’s ribs are over-exaggerated at a downward angle to provide a bulkier appearance with less plastic and help push the bait down the water column and remain in the strike zone. The YUM Pulse is available in 13 colors, including several laminates that provide extra flash due to its extreme rolling action.