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Fishing Tackle Announcements & Messages


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LunkerHunt Combat Frog - NEW and In Stock! LunkerHunt Combat Frog - NEW and In Stock! - September 15, 2014
The Combat Frog™ has been designed to get big fish out of the harshest conditions. Tapered nose helps the Combat Frog pass smoothly through heavy cover such as mats, weeds, and reeds. An enlarged air bladder helps it float high in the water and at the same time shields the hooks making them weedless. Large oversized hooks and super soft hollow body construction are gauged just right to create high hook up percentages. If you are looking to do battle with big fish, the Combat Frog is the product for you.

  • LunkerHunt Combat Frog

  • Select Rapala DT (Dives-To) Series Baits On Sale for 30% Off! Select Rapala DT (Dives-To) Series Baits On Sale for 30% Off! - September 12, 2014
    For a limited time select colors in the Rapala DT (Dives-To) Series are on sale for 30% off!

    Colors in the DT04, DT06, and DT10 include:

  • BBH - Blue Back Herring
  • CRSD - Caribbean Shad
  • DMN - Demon
  • DSSD - Disco Shad
  • MGRA - Mardi Gras
  • OLSL - Old School

  • Rapala DT (Dives-To) Series

  • New Pro Products V-T2 Livewell Ventilation System New Pro Products V-T2 Livewell Ventilation System - September 11, 2014
    Catch-n-Release fishing sometimes comes with a catch. That's when your live well needs to live up to its name. Interval aeration is a good start but when on-board power is already taxed by trolling, sonar and more, the next step demands the V-T2 name. The patented V-T2 is double-trusted to allow continuous oxygen flow and provide an escape route for heat and metabolic gases. The result is a more balanced live well environment for when the "last cast" is the last thing on your mind.

    FEATURES:

  • US & Canada Patents
  • Easy to install
  • Retrofit to any style boat
  • Made of Super-Tough nylon with a UV inhibitor
  • Not a tripping hazard
  • Designed to be stepped on repeatedly
  • Will not allow your livewell water to splash out
  • Eliminates the need for adding ice to your livewell
  • Removes foam build-up and stink
  • Dries your livewell out while trailering home
  • Freshwater or saltwater use
  • No maintenance or battery power required
  • Environmentally safe
  • MADE IN USA

  • New Pro Products V-T2 Livewell Ventilation System

  • Big E Attractants - New Strike Force Fish Attractant Big E Attractants - New Strike Force Fish Attractant - August 26, 2014
    Strike Force Fish Attractant is made of all natural oils with no fillers. This is a super concentrated formula that only takes a squirt. It is packaged in a sleek aluminum bottle that is easy to store and also nearly indestructible! Strike Force is starting to make a name for itself within the Bass Masters and FLW tour events, because several high caliber fishermen use and believe in the product. If they use it, why wouldn’t you want to try it? This fish attractant being made with all natural oils will attract every species. From catfish to red fish from crappie to bass, if it swims in the water it will help you catch more fish guaranteed. Everyone from the weekend warrior to the tour pro that has used the product have had great feedback and results. So if you want a special edge try it today! “They Lick It You Stick It”

    3 oz metal spray can for easy application

    Just squirt it!

  • Big E Attractants Strike Force Fish Attractant

  • Lindy Drift Control Drift Sock Fisherman Series - More Sizes Lindy Drift Control Drift Sock Fisherman Series - More Sizes - August 26, 2014
    Need to slow down your boat when drifting or trolling so you can stay longer in the strike zone? We've added the 24" and 48" size in the Lindy Drift Control Drift Sock Fisherman Series.

  • Lindy Drift Control Drift Sock Fisherman Series

  • VMC Worm Hooks - New 25 Hook Value Packs VMC Worm Hooks - New 25 Hook Value Packs - July 30, 2014
    We bring you more bang for your buck with VMC's New 25 Hook Value Packs in their Worm Hooks Series. The VMC® Worm Hook is used for light to medium weight lines. It features a 3-degree offset point that increases hookup rate and a resin closed eye that eliminates line slip off. Value Pack (VP) - hooks are stored in resealable poly bag. Available in sizes 2 and 1/0 through 5/0.

  • VMC Worm Hooks

  • VMC Wide Gap Hooks - New 25 Hook Value Packs VMC Wide Gap Hooks - New 25 Hook Value Packs - July 29, 2014
    We added VMC's New 25 Hook Value Packs in all sizes of their Wide Gap Hooks Series, perfect for Texas and Carolina Rigs and designed for all light to medium weight lines.

  • VMC Wide Gap Hooks

  • VMC Spinshot Drop Shot Hook - Now 2/0 Too VMC Spinshot Drop Shot Hook - Now 2/0 Too - July 29, 2014
    We added size 2/0 to our selection in the VMC Spinshot™ Hook Series, the most simple and effective drop shot hook on the market. It allows for a perfect presentation that eliminates line twist and improves hooking performance.

  • VMC Spinshot Drop Shot Hook

  • New Lew's Speed Spool LFS Baitcast Reel is Here! New Lew's Speed Spool LFS Baitcast Reel is Here! - July 29, 2014
    New for 2015! New Tooling, LFS™ Much LIGHTER, More FASTER, Way STRONGER. Lew's has improved upon their popular Speed Spool Baitcast Reel. Everything you've come to expect from Lew's but now even better!

    Features:
    • One-piece die-cast aluminum frame
    • Sturdy graphite sideplates
    • Easily removable palming graphite sideplate
    • Drilled, machine forged and anodized aluminum U spool
    • High-strength solid brass gearing
    • Premium 10 double shielded stainless steel bearing system
    • Zero-Reverse one-way stainless steel clutch bearing
    • Externally adjustable Magnetic Control System (MCS)
    • Anodized aluminum spool tension adjustment knob
    • Durable Rulon drag system, provides up to 10lb. drag power
    • Anodized bowed aluminum reel handle with Lew’s® custom SoftTouch paddle handle knobs
    • Audible click, bowed, graphite smooth star drag system
    • Zirconia line guide
    • External lube port
    • SSG1S features high capacity spool and a longer 95MM power crank handle

    These reels replace the previous Speed Spool Baitcast Reel models: SS1S,SS1H,SS1SH and SS1HL.

  • Lews Speed Spool LFS Baitcast Reel

  • Storm Twitch Stick Jerk Bait - Four New Colors for 2015 Storm Twitch Stick Jerk Bait - Four New Colors for 2015 - July 25, 2014
    All four new 2015 colors are here now in the Storm Twitch Stick jerk bait.

    • 620 - Ghost Wakasagi
    • 621 - Ghost Hot Blue
    • 622 - Ghost Herring
    • 623 - Ghost Pro Blue

  • Storm Twitch Stick Jerk Bait

  • Storm Original Wiggle Wart & Original Mag Wart Series Crankbaits - Four New Colors for 2015 Storm Original Wiggle Wart & Original Mag Wart Series Crankbaits - Four New Colors for 2015 - July 25, 2014
    All four of Storm's new 2015 colors in the Storm Original Wiggle Wart and Original Mag Wart Series Crankbaits are here.

    • 655 - Red Craw
    • 656 - Moss Back Craw
    • 657 - Creek Craw
    • 658 - Orange Brown Craw

  • Storm Original Wiggle Wart Series Crankbaits
  • Storm Original Mag Wart Series Crankbaits

  • Storm Arashi Rattling Flat 7 Series Crankbait - Four New Colors for 2015 Storm Arashi Rattling Flat 7 Series Crankbait - Four New Colors for 2015 - July 25, 2014
    We've added all four of Storm's new colors in the Arashi Rattling Flat 7 Series Crankbait.

    • 688 - Ghost Hitch
    • 859 - Pro Blue
    • 875 - Green Gold Shad
    • 876 - Black Chartreuse Shad

  • Storm Arashi Rattling Flat 7 Crankbait

  • Storm Arashi Wake Crank - New Bait for 2015 Storm Arashi Wake Crank - New Bait for 2015 - July 24, 2014
    Runs just under the surface with a hard rolling action and a pronounced tail kick creating a large wake that draws attention. Fish it slow or fast, this Arashi keeps waking and running true at any speed.

  • Storm Arashi Wake Crank

  • Rapala Ultra Light Rippin' Rap - New Bait for 2015 Rapala Ultra Light Rippin' Rap - New Bait for 2015 - July 24, 2014
    Rapala's new Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on the drop with a hard-vibrating action accented with a loud, distinctive BB rattle system. Textured scales and gills with deep set 3D holographic eyes. Fast piercing VMC® black nickel hooks seal the deal.

  • Rapala Ultra Light Rippin' Rap

  • Rapala X-Rap Freshwater Slashbait - New Colors for 2015 Rapala X-Rap Freshwater Slashbait - New Colors for 2015 - July 24, 2014
    Rounding out the addition of new Ike’s Custom Ink Colors for 2015, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, we added all four of the new colors offered in two sizes (XR08, XR10) of the popular Rapala X-Rap Freshwater Slashbait.

    • MRL - Marilyn
    • RVP - River Perch
    • SCP - Scoop
    • SLK - Slick


  • Rapala X-Rap Freshwater Slashbait

  • Rapala Shad Rap & Shallow Shad Rap - New 2015 Colors Rapala Shad Rap & Shallow Shad Rap - New 2015 Colors - July 24, 2014
    It's all about Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala. We've added all four of his new colors in all models of the Rapala Shad Rap and Shallow Shad Rap series of baits.

    • BBH - Blue Back Herring
    • CRSD - Caribbean Shad
    • DMN - Demon
    • MGRA - Mardi Gras


  • Rapala Shad Rap
  • Rapala Shallow Shad Rap

  • Nichols Lures 8 Nichols Lures 8" Ben Parker Magnum Flutter Spoon - Catch The Monsters! - July 24, 2014
    The 8" Ben Parker Magnum Flutter Spoon has taken the fishing world by storm. With half of the top 10 anglers in the FLW Tour event on Kentucky Lake throwing this bait, it's a winner for sure. It also took home the BASS College Wildcard event on Lake Pickwick. Featuring a Nickel Plate Chrome design, a premium 3/0 Owner Stinger Treble tied with Pearl Flashabou, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package.

    Specifications:
    Length: 8"
    Weight: 3.5 oz

  • Nichols Lures Ben Parker Magnum Flutter Spoon

  • Rapala DT (Dives-To) Series - New 2015 Colors Rapala DT (Dives-To) Series - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the popular Rapala DT (Dives-To) Series as well.

    • BRU - Bruised
    • GFD - Girlfriend
    • MULE - Mule
    • RTA - Rasta


  • Rapala DT (Dives-To) Series

  • Rapala DT (Dives-To) Metal SureSet 20 Series - New 2015 Colors Rapala DT (Dives-To) Metal SureSet 20 Series - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the Rapala DT (Dives-To) Metal SureSet 20 Series.

    • BRU - Bruised
    • GFD - Girlfriend
    • MULE - Mule
    • RTA - Rasta


  • Rapala DT (Dives-To) Metal SureSet 20 Series

  • Rapala DT (Dives-to) Thug Sure Set Series Crankbaits - New 2015 Colors Rapala DT (Dives-to) Thug Sure Set Series Crankbaits - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Thug Sure Set Series.

    • DSSD - Disco Shad
    • OLSL - Old School
    • PNGN - Penguin
    • SMSH - Smash


  • Rapala DT (Dives-to) Thug Sure Set Series Crankbaits

  • Rapala DT (Dives-to) Fat Series - New 2015 Colors Rapala DT (Dives-to) Fat Series - New 2015 Colors - July 23, 2014
    New Ike’s Custom Ink Colors, color patterns designed by pro angler Mike "Ike" Iaconelli exclusively for Rapala, have been added in the DT (Dives-to) Fat Series as well.

    • BBH - Blue Back Herring
    • CRSD - Caribbean Shad
    • DSSD - Disco Shad
    • PNGN - Penguin


  • Rapala DT (Dives-to) Fat Series

  • Reaction Innovations - NEW Twerk Bait is Here! Reaction Innovations - NEW Twerk Bait is Here! - July 22, 2014
    Reaction Innovations kicks off the new product season with the introduction of the Twerk. This 4” chunk is equipped with forward facing ribs and wide claws that will displace lots of water and stand upright in a fighting position to entice strikes. Available in 12 fantastic two-toned and swirled patterns so it matches naturally with your skirt, there is not a jig in the box that couldn’t use a Twerk!

  • Reaction Innovations Twerk

  • Rapala Scatter Rap Jointed - New Bait for 2015 Is Here! Rapala Scatter Rap Jointed - New Bait for 2015 Is Here! - July 18, 2014
    Building on the classic articulated body style, the Scatter Rap® Jointed swims with an irresistible, seductive action. The jointed body combined with a Scatter Lip takes this action to the “Nth” degree, triggering strikes from otherwise uninterested or hesitant fish. The undulating action created by the body style and Scatter Lip loses, then regains tracking, often the moment many fish strike.

    We've added this new bait in all 16 colors for you!

  • Rapala Scatter Rap Jointed

  • Rapala DT (Dives-to) Flat Series - New 2015 Colors Rapala DT (Dives-to) Flat Series - New 2015 Colors - July 15, 2014
    New Ike’s Custom Ink Colors, color patterns designed by Mike Iaconelli exclusively for Rapala, are now available in the DT Flat Series as well.

    • BBH - Blue Back Herring
    • CRSD - Caribbean Shad
    • DMN - Demon
    • PNGN - Penguin


  • Rapala DT (Dives-to) Flat Series

  • Rapala Scatter Rap Shad - New 2015 Size & Colors Rapala Scatter Rap Shad - New 2015 Size & Colors - July 15, 2014
    The most prolific bait fish across the country is mimicked perfectly with the Scatter Rap® Shad. Body profile, color patterns and the evasive action of a bait fish fleeing attack make this lure preferred by anglers everywhere. Cast or trolled, this all-species bait can be worked slow in cool water with incredible results, then sped up for use when water temps begin to rise.

    We added all sixteen colors in the new 2" SCRS05 model, four of those being Ike’s Custom Ink Colors, color patterns designed by pro angler Mike Iaconelli exclusively for Rapala.

  • Rapala Scatter Rap Shad

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