It can be applied to a wide variety of techniques, too. While the Swimmer is exceptional on a weighted swimbait hook or a jighead, it’s also deadly on the back of a vibrating jig or swim jig, or even on a castable umbrella rig. The five-inch size presents a sizeable meal for trophy fish, but it also enables you to fill your limit.

The Swimmer will initially be available in six colors – Shad, Tennessee Shad, Ayu, Hitch, Chartreuse Blue and Blueback Herring – to meet a wide variety of water colors and forage bases. Each one comes out of its clamshell package perfectly straight and intact.

Check below to see if there is a tournament near you:

February 21, 2016 - 2016 Toledo Bend Rat-L-Trap Open

Available for Pre Order, scheduled arrival March 15, 2016.

Available for Pre Order, scheduled arrival March 15, 2016.

New Improvements

Halo-Sanded – for a stronger, lighter rod with great sensitivity.

Dean started with his favorite frogging rod, the 7' medium heavy action, which by his own admission is the greatest frog rod ever created. From there they developed a heavier action rod for cover and junk and came up with his 7'4" heavy action. They rounded off Dean’s signature series with a 7' Medium action cranking rod. With the development of these three rods they used it as a model to create the perfect set of conventional guided rods. They are using their same tapers, power and actions from their extremely popular, industry changing Micro Magic series of rods with the additional expertise and input from Dean Rojas. They claim to have the greatest micro guided rod on the market and now have created the ultimate conventional guided rod.

With the use of CAD design and 3D printing technology, they were able to give this bait a mean 3D scale pattern and really fine tune its swimming action. Along with a fat belly for increased body wobble, the bait was also given a textured paddle tail for increased water displacement and vibration.

This new body design eliminates unnatural tail flailing and provides a tighter body roll and tail kick to represent a live baitfish swimming action.

2012 Bassmaster Classic champion Chris Lane partnered with Luck-E-Strike to create the new Chris Lane Drop Dead Craw. With two paddle claws to emulate big craw movement, this action-packed bait is already proven in the field. Lane says that what he likes most about the bait is that, even when pulled slowly, the Drop Dead Craw still gives plenty of action. "The minute you see this lure, your first thought is 'That bait right there will catch fish.'"