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Livingston Lures Primetyme CB 1.5 - NEW COLORS! - April 23, 2016
The Primetyme CB 1.5 is a hot shot lure that’s perfect for almost any fishing condition. Its tight, fast wiggle is produced by a narrow circuit board bill that targets fish down to 5 feet.

Livingston Lures Primetyme CB 1.5
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Livingston Lures Howeller Dream Master Classic Square - NEW COLORS! - April 23, 2016
The Howeller DMC SQ is the championship winning design of the Howeller with a thin square bill designed for erratic actions at shallow to mid-range depths. It can be fished with 3 different sounds or completely silent for the right conditions. You make the choice to match the conditions of your environment—perfectly!

Livingston Lures Howeller Dream Master Classic Square
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Livingston Lures Primetyme CB 2.0 - NEW COLORS! - April 22, 2016
The Primetyme CB 2.0 features a thin, circuit board, coffin bill that mimics the disruptive escape action of a baitfish. Diving up to 6 feet, this lure gives anglers more than a choice of look and action, they can also match the conditions with sounds!

Livingston Lures Primetyme CB 2.0
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Livingston Lures Pro-Sizzle Jr. - NEW COLORS! - April 21, 2016
The Pro Sizzle Jr. offers a hydrodynamic body shape and counter weight system that allows for long casts and great surface action. This top water lure generates strikes even while completely motionless.

Livingston Lures Pro-Sizzle Jr.
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Livingston Lures Pro-Sizzle - NEW COLORS! - April 21, 2016
"Walk the dog" action for top water fishing has long been one of the best ways to get fish in the boat. Not only is it exciting when a monster bass bursts out after your bait, but it works incredibly well. The Livingston Lures Pro-Sizzle floats high and walks easily. These lures are fun to fish, easy to walk and will provide for incredible top water explosions from big bass. Be sure to use braided line or strong monofilament for best "walk the dog" action. The Pro-Sizzle baits, like all Livingston Lures, include the proprietary sound and vibration technology built right into the bait to ignite more bites.

Livingston Lures Pro-Sizzle
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NetBait Contour Worm - NEW 6" SIZE! - April 15, 2016
The NetBait Contour Worm has a profile that has never been seen before in the fishing industry. The ever changing contours on this worm allow for a revolving influx of light penetration. The contours mixed with the light penetration cause this worm to appear to "light up". This worm gives off a tantalizing silhouette that is going to be irresistible to bass. These worms illustrate the high quality appearance of hand pours but with the added durability of injection molding baits. The Contour Worm excels in all finesse applications such as on a drop shot, shakyhead or Texas rig.

NetBait Contour Worm
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Livingston Lures Primetyme Square 2.0 - NEW COLORS! - April 15, 2016
The Primetyme SQ 2.0 puts the action of a mid-range, erratic running baitfish together with Livingston’s new EBS MultiTouch Technology. Anglers will present an enticing action produced by this lure’s thin square lip along with their choice of baitfish sounds to call them in.

Livingston Lures Primetyme Square 2.0
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Livingston Lures Howeller Dream Master Classic Plus - NEW COLORS! - April 15, 2016
The Howeller DMC Plus is a slightly larger version of the Classic winning Howeller Dream Master Classic. At 2 5/8” it runs at medium depths and produces a wide, strong wobble with fast, enticing action that game fish cannot resist.

Livingston Lures Howeller Dream Master Classic Plus
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Livingston Lures Howeller Dream Master Classic - NEW COLORS! - April 15, 2016
Ideal for targeting medium-depth structures and finding strike zones a shallow diver can't reach, this crankbait features a compact shape with a wide wobble.

Livingston Lures Howeller Dream Master Classic
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Livingston Lures Dive Master 20 Crankbait - NEW COLOR! - April 15, 2016
The DM 20 is ideal for targeting deep water structure reaching depths up to 20 feet. The DM 20 features EBS Technology and illumination in the lure's eyes, a key component to guarantee you’ll catch more fish.

Livingston Lures Dive Master 20 Crankbait
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Livingston Lures Stick Master Jerkbait - NEW COLORS! - April 15, 2016
The Stick Master is a favorite among avid anglers because it is the only jerkbait with the ability to generate more strikes while completely motionless in the water. The Stick Master is irresistible to all predatory fish and guaranteed to catch more fish.

Livingston Lures Stick Master Jerkbait
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Livingston Lures Pro-Ripper Lipless Crankbait - NEW COLORS! - April 15, 2016
The Livingston Lures Pro-Ripper Lipless crankbaits can be fished many ways. You can burn it near the surface or slow roll it along the bottom. Another highly popular technique which is often called yo-yoing is to let the Pro Ripper fall into grass and rip it out. This technique creates violent reaction strikes, so use strong line and hold on. The Pro Ripper is also a fantastic choice to throw at bass busting baitfish at the surface. The Pro Ripper, like all Livingston Lures, includes the proprietary sound and vibration technology built right into the bait to ignite more bites.

Livingston Lures Pro-Ripper Lipless Crankbait
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G.Loomis StormCast 1/4 Zip Hoodie - April 15, 2016
G.Loomis skeleton fish and G.Loomis logo on the chest in bright colors matching the zippers, in colorful contrast to the hoodie material.Features:
100% polyester with mechanical stretchBrushed, softhand fleece traps heatDWR coating causes water to bead and roll off fabricZippered chest pocketNo scratch neck label

G.Loomis StormCast 1/4 Zip Hoodie
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G.Loomis StormCast Full-Zip Hoodie - April 15, 2016
G.Loomis skeleton fish and G.Loomis logo on the chest in bright colors matching the zippers, in colorful contrast to the hoodie material.Features:
100% polyester with mechanical stretchBrushed, softhand fleece traps heatDWR coating causes water to bead and roll off fabricZippered chest pocket and hand pocketsTricot-lined hoodNo scratch neck label

G.Loomis StormCast Full-Zip Hoodie
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G.Loomis Backpack - April 15, 2016
Protected and elevated 15” laptop pocket, padded air-mesh back panel with spine channel for breathability. It includes sunglasses pocket with water-resistant zipper, breathable, air-mesh backpack straps maximize comfort, elasticized external side pockets, a sternum strap and tuck away waist belt provide extra support for larger loads, and secondary compartment with organization panel. It's also adorned with the traditional G.Loomis skeleton fish and G.Loomis logo. Made of 600D Ripstop Polyester material.

G.Loomis Backpack
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G.Loomis River Runner Bag - April 15, 2016
Protected and elevated 15” laptop pocket with Neoprene sleeve for tablet. It includes an internal organizer, luggage pass through for attaching to your carry-on bag, elasticized external side pockets, and grab handle for easy lifting. It's also adorned with the traditional G.Loomis skeleton fish and G.Loomis logo. Made of 600D Ripstop Polyester material.

G.Loomis River Runner Bag
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G.Loomis Keep America Fishing Cap - April 15, 2016
Show your love of the G.Loomis brand while also showing support for the Keep America Fishing program with this 100% cotton cap adorned with the G.Loomis skeleton fish, G.Loomis logo, and the Keep America Fishing logo.

G.Loomis Keep America Fishing Cap
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G.Loomis Men's Pullover Hoodie - April 14, 2016
The G.Loomis Men's Pullover Hoodie features the iconic G. Loomis skeleton fish as a chest print and is made from soft, comfortable easy-care fabric.

G.Loomis Men's Pullover Hoodie
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G.Loomis Cork Bill Cap - April 14, 2016
G.Loomis skeleton fish cap with a cork bill, made from 100% Cotton Twill, Mesh: 100% Polyester materials.

G.Loomis Cork Bill Cap
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G.Loomis Corpo Tee Shirts Long Sleeve - April 14, 2016
Wear your G.Loomis pride in style with these screened logo long sleeve 100% cotton Corpo tee shirts which feature their famous skeleton fish on the chest and logo on the sleeve.

G.Loomis Corpo Tee Shirts Long Sleeve
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FREE Shimano Orion Zip Front Hoodie with Curado 70!!! - April 8, 2016
For a limited time you can get a FREE Shimano Orion Zip Front Hoodie with the purchase of the new Curado 70!!!

Shimano Curado 70 Series Baitcasting Reels
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FREE VMC Hat Offer!!! - April 8, 2016
Buy 5 packs of any VMC brand products and get a FREE VMC hat while supplies last!!!

VMC Hooks
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Shoe Bootie Jigs KP Jigs - April 8, 2016
Shoe Bootie Jigs handmade KP jigs are a small profile standup jig that feature heavy wire Mustad UltraPoint hooks, double disc keepers to keep both your skirt and trailer secure, recessed line ties, powder coat finish, and are available in 1/4, 3/8, & 5/16 oz sizes.

Shoe Bootie Jigs KP Jigs
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Spro RkCrawler 55 - NEW COLORS!!! - April 8, 2016
Three new colors are now available in the popular Spro RkCrawler 55 crankbait: ASD - Ayu ShadCLR - ClearPWM - Phantom Watermelon

Spro RkCrawler 55
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Greenfish Tackle Hammer Head Buzzbait - April 8, 2016
Trying to find that favorite buzzbait lately without any luck? Greenfish Tackle has filled that niche left behind from another legendary buzzbait by developing the Hammer Head with an “Awesome Head Hammering Sound” that attracts big bites! Made with premium components including a 4/0 Mustad hook, the Hammerhead Buzz is a must have for your top water lure assortment.

Greenfish Tackle Hammer Head Buzzbait
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