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Daiwa Sweepfire-2B Front Drag Spinning Reel - NOW IN STOCK - February 1, 2018
The economical Daiwa Sweepfire-2B Front Drag Spinning Reel features a smooth 2 ball bearing drive, Digigear digital gear design, composite body, and ABS aluminum spool.
Daiwa Sweepfire-2B Front Drag Spinning Reel
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Daiwa J-Braid X4 Braided Line - NEW FISHING LINE - February 1, 2018
With J-Braid 4X a 4 Carrier has been added, perfect for abrasion resistance and ease of use for knot tying and line management. The 4 Carrier lends itself to be a bit thinner diameter, great for additional line on your reel when necessary.
Daiwa J-Braid X4 Braided Line
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Daiwa J-Braid X8 Braided Line - NOW IN STOCK - February 1, 2018
J-Braid line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. The result is a much stronger, softer and smoother line that is more sensitive and farther casting.
Daiwa J-Braid X8 Braided Line
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Z-Man Scented ShrimpZ - NOW IN STOCK - January 26, 2018
Perfectly mimicking a live shrimp's look and action thanks to its realistic, upright presentation, Scented ShrimpZ are deadly when slowly retrieved, twitched, hopped along the bottom, or even deadsticked.
Z-Man Scented ShrimpZ
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Z-Man Scented PaddlerZ - NEW COLOR - January 26, 2018
A segmented body and thin paddle tail allow the PaddlerZ to be fished as twitch-, wake-, or swimbaits, on both fast and slow retrieve speeds. Perfect whether paired with a jighead or a weighted swimbait hook. New color Sexy Penny is now available!
Z-Man Scented PaddlerZ
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Z-Man Scented PogyZ - NOW IN STOCK - January 26, 2018
Anglers seeking to mimic deep-bodied inshore forage like menhaden, pinfish, threadfin, pilchards, croakers, or shad make the Scented PogyZ their go-to bait. Designed to be fished on a jighead or weighted swimbait hook.
Z-Man Scented PogyZ
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Z-Man Slim SwimZ - NEW COLOR & SIZE - January 26, 2018
This downsized ElaZtech swimbait delivers the incredible softness, swimming action, and 10X Tough durability in a smaller package, and features Z-Man's exclusive curved paddle tail. New color The Deal in their new 3" size is now available!
Z-Man Slim SwimZ
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Z-Man Scented Jerk ShadZ - NEW COLOR - January 26, 2018
A super-lifelike, salt-impregnated soft jerkbait with a lively, split-tail design that perfectly emulates erratic baitfish action, Jerk ShadZ can be rigged weightless or bottom bounced on a weighted hook or jighead. New color Sexy Penny is now available!
Z-Man Scented Jerk ShadZ
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Z-Man Redfish Eye Jigheads - NOW IN STOCK - January 26, 2018
Designed around the knowledge that gamefish target the eyes of baitfish, these jigheads sport the largest eye of any jighead in their class and are sized to pair perfectly with a variety of 4" and 5" soft plastics. Full color selection!
Z-Man Redfish Eye Jigheads
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Z-Man Finesse FrogZ - NEW FROG - January 26, 2018
The smaller cousin to Z-Man's popular Hard Leg FrogZ, the Finesse FrogZ offers the same buzz-frog design and buoyant ElaZtech construction that sets the Z-Man version apart from other toads on the market. Shop our full selection!
Z-Man Finesse FrogZ
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Z-Man Finesse ShroomZ Jigheads - FULL COLOR SELECTION - January 26, 2018
Designed to be paired with the Finesse TRD or Hula StickZ to create the perfect Ned Rig, the Finesse ShroomZ jighead sports a custom wire keeper for easy rigging and to hold ElaZtech baits securely. Colors Chartreuse and Red expand our full color selection!
Z-Man Finesse ShroomZ Jigheads
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Z-Man Mag FattyZ - NEW SOFT BAIT - January 26, 2018
The Mag FattyZ is a scaled up version of the popular 5" FattyZ that is ideal for a variety of bassin' applications nationwide. Its thick, solid body can easily hide the point and barb of a 5/0 flipping hook, and the bulbous tail swings on the shake, triggering strikes.
Z-Man Mag FattyZ
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Z-Man CrossEyeZ Flipping Jig - NEW JIG - January 26, 2018
CrossEyeZ Flipping Jigs are built around heavy duty, 4/0 VMC flipping hooks, as well as wire trailer keepers and copper wire-tied 100% silicone skirts not found on other widely available jigs. Their unique head design performs flawlessly around shallow-water cover.
Z-Man CrossEyeZ Flipping Jig
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Z-Man ChatterBait Elite - FULL SELECTION - January 25, 2018
Built upon their patented, bladed swim jig design, it sports a 5/0 Gamakatsu hook, new EZ Skirt jig skirt with low-profile hub, and custom head paint schemes and blade finishes to match, topped off with a molded-in trailer keeper. Now shop our full selection!
Z-Man ChatterBait Elite
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Z-Man ChatterBait Bucktail - NOW IN STOCK - January 25, 2018
Fish like a pro with the Z-Man ChatterBait Bucktail. Its patented design and exclusive hex-shaped ChatterBlade make it a tournament favorite. The natural Bucktail dressing moves in a free-flowing, life-like action on a retrieve that will draw in predators.
Z-Man ChatterBait Bucktail
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Berkley Warpig - NEW COLORS AND SIZE - January 25, 2018
The Berkley Warpig is a lipless crankbait delivering an aggressive action as it cuts through the water. Its blunt nose deflects off structure. Four new colors include Blood Orange Craw, Candy Apple Red Craw, Fool’s Gold, and Sexy Back, plus new 3/4 oz size!
Berkley Warpig
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Berkley Wild Thang - NEW COLORS - January 25, 2018
The Berkley Wild Thang is crafted with a unique bill that engages an erratic hunting action that drives fish crazy. The tail is designed to deliver a thumping action that attracts fish. New colors Brown Ozark Craw and Green Ozark Craw are in stock!
Berkley Wild Thang
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Creme Livin' Frog - NOW IN STOCK - January 25, 2018
If you love baits that get your adrenaline pumping, then you're going to love the Burke Livin' Frog by Creme Lure. The Burke Livin' Frog's soft plastic body gives it a genuine feel while its detailed finish and incredible leg kicking and swimming action capture interest from bass.
Creme Livin' Frog
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Strike King Pro-Model Xtra-Deep (XD) Crankbaits - NEW COLOR - January 25, 2018
The Xtra Deep Series from Strike King takes their incredibly popular bodies in the series 3, 5, and 6, and makes them dive deeper, cast farther, wiggle tighter, and flat out catch fish better. New color Nude is in stock!
Strike King Pro-Model Xtra-Deep (XD) Crankbaits
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Strike King Rage Tail Swimmer Swimbaits - NEW COLOR & SIZE - January 25, 2018
Versatility and balance separate the Strike King Rage Tail Swimmer from the pack and make it ideal for almost any situation. With the thick ribbed body and oversized paddle tail, the Rage Swimmer embodies the namesake Rage Series of soft baits with big attitudes. Try out the new Blue Bug color and try on the new 2.75" size!
Strike King Rage Tail Swimmer Swimbaits
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Biwaa Armored Craw - NOW IN STOCK - January 19, 2018
Designed for use in heavy cover, the Biwaa Armored Craw is a special "skipping" lure with the particularity of being rigged "back-slide". Good for a wide variety of techniques, its claw design allows it to stand in a defensive posture like a real crayfish.
Biwaa Armored Craw
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Bill Lewis Original Rat-L-Trap & Mag-Trap - NEW COLOR - January 19, 2018
One of the top-selling baits for the last half century, the Rat-L-Trap is a staple in tackle boxes across the world. Grab some of the hot new Retro Craw color available in the 1/2 oz and 3/4 oz sizes!
Bill Lewis Original Rat-L-Trap 1/2 oz
Bill Lewis Rat-L-Trap Mag-Trap 3/4 oz
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Reaction Innovations Shiver Shot 3.65 - NEW SOFT BAIT - January 19, 2018
The Reaction Innovations Shiver Shot offers an unmatched realistic profile along with precise detail which makes it perfect for your drop shots, spinnerbait and jig trailers, and even works as a finesse fluke style bait! It's a sure "shot" at being your new favorite finesse bait!
Reaction Innovations Shiver Shot 3.65
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Spro BBZ-1 Rat - NEW SIZE - January 19, 2018
The BBZ-1 Rat was designed by Pro Angler Bill Siemantel. The BBZ-1 Rat is for those larger predator fish that every angler is looking for. The new Rat 25 (2.5" body) size is now in stock!
Spro BBZ-1 Rat
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Gamakatsu Superline Swim Bait Jighead - NOW IN STOCK - January 19, 2018
Until now, you simply couldn't find a premium, swim bait jig head with a premium Gamakatsu hook. The Superline Swim Bait Head changes all that. The head profile is streamlined for a natural action. The lifelike eyes exhibit true fear to predators.
Gamakatsu Superline Swim Bait Jighead
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