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AA Worms Shad Series Swimbait - MORE COLORS - July 7, 2017
The AA’s Shad Series Swimbait will swim with a tail kick and body roll when rigged with the appropriate jighead. The tail kick is important because it displaces water and produces a fish-calling vibration, but the secret weapon is the body roll. Check out our expanded selection including colors Baby Bass, Ghost Minnow, Gumba Shad, and Pearl Chartreuse Tail.
AA Worms Shad Series Swimbait
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VMC Neon Moon Eye Jig - MORE COLORS - June 29, 2017
This VMC upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider profile while adding realism. More colors now available.
VMC Neon Moon Eye Jig
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VMC Half Moon Jig - NOW IN STOCK - June 29, 2017
The VMC Half Moon Long Shank Jig features a dome-shaped head for seamless presentations and precise rigging. Sporting a traditional round bend design, the hook is forged from super-strong, lightweight Vanadium Steel. The same material used for hard wearing Formula-1 engine parts, it offers up to 25% increased strength over normal hook materials.
VMC Half Moon Jig
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Berkley Dredger Crankbaits - NOW IN STOCK - June 29, 2017
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.
Berkley Dredger Crankbaits
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Terminator Walking Frog - MORE COLORS - June 29, 2017
Designed for both heavy cover and open water, the Terminator Walking Frog features lifelike detail from nose to skirt. Tail-weighted to increase casting distance and stability on the retrieve, it features a custom VMC frog-gap hook. Now shop our expanded color selection.
Terminator Walking Frog
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Terminator Popping Frog - MORE COLORS - June 29, 2017
Topwater fanatics, get ready for action. The Terminator Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Greater color selection now available.
Terminator Popping Frog
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Lew's American Hero Speed Spool Baitcast Reel - LEFT HAND - June 25, 2017
The reel features a one-piece, lightweight, graphite composite frame and sideplates, making it incredibly strong, yet lightweight and ideal for all fishing situations. It’s a beauty too, mixing black sideplates and a machine forged anodized aluminum blue spool and tension knob, no doubt making it stand out among the other gear on the boat deck. Now in stock in the left hand retrieve as well!
Lews American Hero Speed Spool Baitcast Reel
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River2Sea Whopper Plopper - NEW SIZE - June 25, 2017
The Whopper Plopper 110 is the middle child of the Whopper Plopper Family, little brother to the 130 and big brother to the 90. The all new Whopper Plopper 110 is the missing link in the famous family of topwater baits. Same great water churning action with the same tantalizing colors in an all-new package of dynamite. Cast out and HANG ON!
River2Sea Whopper Plopper
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Shoe Bootie Jigs KP Jigs - NEW SIZE - June 25, 2017
Shoe Bootie Jigs handmade KP jigs are a small profile stand up jig that feature heavy wire Mustad UltraPoint hooks, double disc keepers to keep both your skirt and trailer secure, recessed line ties, and a powder coat finish. Now available in a larger 1/2 oz size!
Shoe Bootie Jigs KP Jigs
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Bobby Garland Mo' Glo Glow In The Dark Jigheads - MORE COLORS AND SIZES - June 25, 2017
The Mo' Glo Glow In The Dark Jigheads are the perfect choice when your fishing needs include a glow jighead to attract those pesky panfish. Now stocking 1/8 oz size along with Mo' Glo Blue.
Bobby Garland Mo' Glo Glow In The Dark Jigheads
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Bobby Garland Itty Bit Swim'R - MORE COLORS - June 24, 2017
With a name longer than its length, this tiny Swim'R starts every day with a chip on its shoulders to prove it can catch them big and small year 'round. Now stocking more colors!
Bobby Garland Itty Bit Swim'R
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Bobby Garland Baby Shad Swim'R - MORE COLORS - June 24, 2017
A segmented swimming version of America's favorite crappie bait - the Baby Shad - featuring a tight-action swim tail and a special Scent Channel in the belly for optional scent application. Better selection now in stock!
Bobby Garland Baby Shad Swim'R
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Bobby Garland Slab Slay'r - MORE COLORS - June 24, 2017
The perfect combination of a solid body and a thin spear-tail for enticing crappie. The ribbed body and flat tail help create a slower fall rate and a more natural action to help draw the hungry fish in. The Slab Slay'r needs little action if any to create a movement that the fish want. More colors now available!
Bobby Garland Slab Slay'r
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TroKar Monster Flippin' Hook - NOW IN STOCK - June 23, 2017
The TroKar Monster Flippin' Hook is a forged, welded eye, extra-heavy wire, non-offset hook with a surgically sharpened point.
TroKar Monster Flippin' Hook
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Bobby Garland Baby Shad - MORE COLORS - June 22, 2017
The perfect combination of a solid body and a thin spear-tail for enticing crappie. We're now offering more colors to choose from!
Bobby Garland Baby Shad
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G.Loomis - 35% Off Select Models! - June 10, 2017
Very limited stock is still available on select G.Loomis rods! Now 35% Off while supplies last! Get yours before they're gone!
G.Loomis Rods
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Elite Tungsten Punch Weights - NOW IN STOCK - June 10, 2017
Elite Tungsten Punch Weights are 97% tungsten and 3% nickel. Smaller dense tungsten is super sensitive allowing you to detect more strikes and catch more fish while greatly reducing hang ups. Simply slide your favorite skirt over the cuff of the weight, feed your line through the weight, tie on your hook and rig up your soft plastic. Now you're ready to penetrate the thickest cover where the big bass live.
Elite Tungsten Punch Weights
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Elite Tungsten Flipping Weights - NOW IN STOCK - June 10, 2017
Elite Tungsten features a 97% tungsten and 3% nickel insert-free weight that is heavier and more compact than lead. The diamond bored holes guarantee no line damage and are large enough for a rubber insert or peg. The flipping design slips through heavy cover with ease and you will experience an increase in sensitivity and bites with this quality weight.
Elite Tungsten Flipping Weights
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Elite Tungsten Worm Weights - NOW IN STOCK - June 10, 2017
The Elite Tungsten Worm Weight is harder and smaller in size than a lead weight would be, which helps with your presentation and the feel for your bait. These insert-free weights are 97% tungsten and 3% nickel and are heavier and more compact than lead. Greater selection now available!
Elite Tungsten Worm Weights
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Big Hammer Perch Grubs - MORE COLORS - June 9, 2017
These grubs are 1.75" long and are available in 25 count packs. Perfect for all kinds of salt and freshwater game fish. Shop more colors in our expanded selection.
Big Hammer Perch Grubs
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Big Hammer Hammer Heads Jig Heads - MORE COLORS - June 9, 2017
Hammer Head Jig Heads use premium hooks for maximum penetration, and premium paints for a finish that is resistant to chipping and toothy critters. Check out our expanded selection!
Big Hammer Hammer Heads Jig Heads
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Big Hammer Ring Hammer Swimbaits - NOW IN STOCK - June 9, 2017
At just under 4" long the Ring Hammer swimbait combines the versatility of Big Hammer's Ringer Worm with the action of their 4" Hand-Poured swimbait. Originally designed as a swimjig trailer the Ring Hammer is an excellent swimbait when rigged weedless on a weighted wide gap hook or "traditionally" on a jig head. In weedy conditions when the 3 or 4 inch Big Hammer swimbaits can't be fished the Ring Hammer rigged weedless can save the day.
Big Hammer Ring Hammer Swimbaits
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Big Hammer Sledge Hammer Swimbaits - NOW IN STOCK - June 9, 2017
Designed to fish shallow inshore structure where big, mean "boiler bass" call home. The long skinny design of the 9" Sledge Hammer imitates the large bait fish such as smelt and mackerel that are frequently found in these "skinny water" areas. Basically just an elongated version of Big Hammer's 5.5" Hammer, the new Sledge Hammer has proven to be much more versatile than originally planned.
Big Hammer Sledge Hammer Swimbaits
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Big Hammer Premium Swimbaits - MORE COLORS AND SIZES - June 9, 2017
Now shop our extended selection of Big Hammer hand-poured swimbaits! Colors Black Magic, Blue Phantom, and Midnight Phantom are now available, along with their 7" Hammer as well.
Big Hammer Premium Swimbaits
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Rapala Mechanical Tube Scales - NOW IN STOCK - June 7, 2017
Classic style scale upgraded. Anodized housing is lightweight and rust-resistant with stainless steel spring for years of accurate weighing. Stainless steel hook and handle that is coated for soft, secure grip. Marker slide remains at maximum weight, great when weighing a less than cooperative fish.
Rapala Mechanical Tube Scales
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