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Biovex Joint Bait 110 SF Swimbait - NEW LURE! - June 3, 2016
The Biovex Joint Bait 110 SF is a multi- jointed swimbait offering anglers a unique, finesse-style topwater action never before seen from any bait of its kind. Japanese tuned to run across the surface with a snake like “S” presentation when retrieved and its internal weight distribution allows the bait to be worked effectively at any retrieving speed. Engineered to match the hatch, its 110 size (4.5 inches) is the perfect baitfish imitation and is made to fish on slick water with a finesse setup for precision casting ability. Matched up with braid and a fluorocarbon leader, the Joint Bait 110 SF will provide a sub-surface waking action just below the water’s surface, once paused the bait sits motionless in the water column turning the most weary of bass into relentless biters. Combined with braid or monofilament line, the Joint Bait 110 SF snakes across the surface of the water simulating a fleeing baitfish and providing anglers with a topwater action made to trigger big bites.
Biovex Joint Bait 110 SF Swimbait
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Biovex Hyper 7 Spinnerbait - NEW SIZE and NEW COLORS! - June 2, 2016
After the success of the original Hyper 7, Biovex proudly introduces the new 1 oz. Hyper 7! This multi-bladed spinnerbait is heavily weighted to allow anglers to fish deep ledges during the dog days of summer or to target suspended bass in the middle of the winter. The concept is simple, why show a big bass a single shad-style bait when you can entice them with the look of the entire school?
Biovex Hyper 7 Spinnerbait
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Livingston Lures Deep Impact 6 Tournament Series EBS Original - NEW LURE! - May 21, 2016
Riding on the success of the deep Impact 18, the Deep Impact 6' diving version is the perfect all-around crankbait for any type of mid-range cover. This hotshot crankbait perfectly mimics smaller forage with profile and sound. This lure is perfect for walleye and bass and features our classic EBS (Electronic Baitfish Sound) Original (Single Sound) Technology.
Livingston Lures Deep Impact 6 Tournament Series EBS Original
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Livingston Lures Spin Master Tournament Series EBS Original - NEW LURE! - May 21, 2016
It doesn't get better than letting a lure call the fish for you. The SpinMaster doesn't stop working once the irresistible water-ripping action is over. EBS (Electronic Baitfish Sound) Original (Single Sound) Technology while on the pause will call fish from under docks and out of grass beds, perfectly imitating the sound of a Bluegill struggling against the surface.
Livingston Lures Spin Master Tournament Series EBS Original
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Livingston Lures JerkMaster 121 Tournament Series EBS Original - NEW LURE! - May 21, 2016
The JerkMaster 121 Tournament Series EBS (Electronic Baitfish Sound) Original (Single Sound) offers a most enticing darting action along with great color patterns for all water types. Perfectly weighted & balanced, this jerkbait is designed to throw a mile. Targeting the active 5 to 8 foot range and using Livingston's new EBS Technology™, it offers the best combination of features just short of a live bait.
Livingston Lures JerkMaster 121 Tournament Series EBS Original
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Livingston Lures FlatMaster Tournament Series EBS Original - NEW LURE! - May 21, 2016
Skittish fish in cold water call for a flat-sided crankbait. The FlatMaster Tournament Series EBS Original brings finesse to the Livingston lineup with a hunting medium-tight wobble and EBS (Electronic Baitfish Sound) Original (Single Sound) Technology, allowing you to match the conditions unlike ever before. Dives 6' - 9'.
Livingston Lures FlatMaster Tournament Series EBS Original
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Jackall Rhythm Wave Swimbait - NEW LURE! - May 21, 2016
A new versatile soft swim bait, the Jackall Rhythm Wave will trigger the right bite. Featuring a shad-like tail, when retrieved it kicks in “Rhythm”. With a nice wobbling action, The Rhythm Wave can be rigged weightless, with a swim jig, weighted hook or Texas Rigged.
Jackall Rhythm Wave Swimbait
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Bass Mafia Body Bag Weigh Bag - NEW ACCESSORY! - May 20, 2016
Guaranteed to turn heads on your way to the scales, the Bass Mafia Body Bag Weigh Bag is covered in bright crime scene graphics, bold lettering, and a big Bass Mafia logo. Built to deliver competition-grade performance, the Bass Mafia Body Bag Weigh Bag features a durable zippered construction with a padded Velcro handle and a comfortable shoulder strap. In addition, the Bass Mafia Body Bag Weigh Bag is made using double-welded seams to prevent leakage and ensure your limit makes it to the scale in optimum condition. Not your typical weigh bag, the Bass Mafia Body Bag Weigh Bag has a unique look and a high-quality construction that will undoubtedly garner admiration at your next tournament.
Bass Mafia Body Bag Weigh Bag
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Bass Mafia Bait Coffin - NEW TACKLE STORAGE! - May 20, 2016
Bass Mafia Bait Coffins are almost indestructible! They are waterproof and corrosion resistant, and contain 48 adjustable compartments so you can lay your lures to rest!!
Bass Mafia Bait Coffin
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Bass Mafia Bait Casket - NEW TACKLE STORAGE! - May 20, 2016
Built with thicker and more rugged frames than other stowaways, the Bass Mafia Bait Caskets provide waterproof lure storage with 4 lock latches in various sizes with 13 or 20 storage slots, depending on the model.
Bass Mafia Bait Casket
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Zoom Baits Z-Craw and Z-Craw Jr. - NEW COLORS! - May 12, 2016
We've added more colors along with new Special Run colors in the popular Zoom Baits Z-Craw and Z-Craw Jr., including the new Special Run color 393 - Late Nite Gold.
Zoom Baits Z-Craw
Zoom Baits Z-Craw Jr.
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New Zoom Special Run Colors! - May 12, 2016
We've added six NEW Zoom Special Run Colors to our store in various models!
381 - Spanish Craw
389 - MM Moonbug
390 - Electric Shiner
391 - Cajun Craw
392 - Glitter Bomb
393 - Late Nite Gold
Also, we've added more of your past favorite special run colors in models they were previously unavailable in! In total we added more than 50 new Zoom listings to our already huge selection! Check them out!
Zoom Baits
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Livingston Lures Howeller Deep Plus Crankbait - May 12, 2016
The Howeller Deep Plus is a large version of the Howeller Dream Master Classic. At 4 1/4", it runs at extreme 30'+ depths and produces a wide, super strong wobble with fast, enticing action that game fish hiding in the deeper water cannot resist. EBS MultiTouch Technology brings an artificial lure to life that can match the conditions wherever you fish.
Livingston Lures Howeller Deep Plus Crankbait
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Livingston Lures Walking Boss II - May 12, 2016
The Walking Boss II is a top water lure designed with perfect balance and weight for effortlessly producing the right actions and casting ease. It features the same action and look of the Walking Boss with the added exaggeration of the distressed baitfish provided by the jointed body.
Livingston Lures Walking Boss II
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Zoom Pro Staff Hoodie - May 12, 2016
Show your love for your favorite bait with the Zoom Pro Staff Hoodie. Made with Haynes Ultimate Cotton in a 90% Cotton 10% Polyester blend, it has a drawstring hood and a front pocket. "Zoom Pro Staff 1977" across the chest.
Zoom Pro Staff Hoodie
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Keitech Custom Leech - NEW LURE! - May 12, 2016
The Custom Leech is a new offering from your friends at Keitech. The segmented body provides remarkable life-like action. The dual injected colors are some of their best yet! Loaded with Strong Squid scent! Rig it flat to mimic a Leech or sideways to emulate a baitfish. The Custom Leech will soon be a staple in your drop-shot arsenal.
Keitech Custom Leech
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Blitz Lures TS-2 - NEW SIZE and NEW COLORS! - May 12, 2016
We added 5 new colors and 1 new size to offer you the full lineup of the TS-2!The Blitz TS-2 leverages the unique characteristics of the Blitz Tailspin sliding body and adds the flexibility of using a snap for quick changes between colors and sizes. The TS-2’s tail not only looks great, it adds additional vibration to the lure that attracts fish. This lure can get down to deep structure where other lures are less effective and stay in the strike zone longer for a higher percentage of hits. The new design improves strike to catch ratio by not allowing the fish to use the weight of the lure to dislodge the hook. The hook is a VMC Cone Cut treble hook that is razor sharp!
Blitz Lures TS-2
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Zoom Z-3 Original Worm - NEW LURE! - May 12, 2016
Zoom,the world’s leading soft plastic brand, has complemented the Z-3 Swamp Crawler assortment with their new offering, the Z-3 Original Zoom Worm. The Z-3 Original Zoom Worm is hand-poured, has fine ribbing along the top and a flat tail. This offering has quality that is not normally found in mass-produced soft plastic baits and works great on heavily pressured fish. And like the Z-3 Swamp Crawler it's available in Zoom's new triple laminate color patterns.
Zoom Z-3 Original Worm
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Blitz Lures Blitz Blade - NEW COLORS & SIZES! - May 6, 2016
The Blitz Blade is a very unique blade bait. It is made from 100% zinc! Why is this important? Zinc is lighter than lead in the same form factor which allows the lure to fall more realistic than a traditional lead blade bait.One of the unique characteristics of the Blitz Blade are the offsetting fins on each side of the head. These offsetting fins allow the lure to spiral down when the lure sinks after a cast or drop for vertical jigging. This motion mimics a dying bait fish. Zinc is also safer on the environment than the traditional lead blade baits that are sold on the market today.
Blitz Lures Blitz Blade
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Shimano Crucial Bass Graphite Rods Sale! - May 6, 2016
Shimano Crucial Bass Graphite Freshwater Casting and Spinning Rods are 25% off right now! Limited time only while supplies last!
Shimano Crucial Bass Graphite Freshwater Casting Rods
Shimano Crucial Bass Graphite Freshwater Spinning Rods
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Strike King - NEW Mark Menendez Special Colors! - May 6, 2016
Just in are five hot new special run Strike King colors designed with the input of professional angler and Bassmaster Tournament Trail veteran Mark Menendez!Colors are available in the following series: Strike King Pro-Model XD Crankbaits 3XD, 5XD, and 8XDStrike King KVD Square Bill Crankbaits 1.5Strike King Red Eye Shad Crankbaits 1/2 oz
Strike King Pro-Model XD Crankbaits
Strike King KVD Square Bill Crankbaits
Strike King Red Eye Shad Crankbaits
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Livingston Lures Deep Impact 18 - NEW COLORS! - May 5, 2016
When the fish are deep, Deep Impact 18 gets you to them and then instigates the strike. Since light cannot travel very deep, fish rely more on sound and vibration than sight. EBS lets you pick the right baitfish sound to call and capture them.
Livingston Lures Deep Impact 18
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Livingston Lures Walking Boss - NEW COLORS! - May 5, 2016
The Walking Boss is a top water lure, designed with perfect balance and weight for effortlessly producing the right actions and casting ease.
Livingston Lures Walking Boss
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Livingston Lures Walk N Pop 77 - NEW COLORS! - May 5, 2016
The Walk N Pop 77 is an awesome upgrade to traditional poppers with its L face design to maximize water spray and sound. Its unique weight moving and balancing system allows it to cast far and sit perfectly in the water.
Livingston Lures Walk N Pop 77
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Charlie's Worms Swimming Jig - May 4, 2016
This is a weedless football style swimming jig that is used to pitch into cover, fished around dock piles or any kind of structure. You can add a chunk for a larger profile and more action.
Charlie's Worms Swimming Jig
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