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Berkley PowerBait Power Tube - EXPANDED SELECTION - September 8, 2017
Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! Berkley PowerBait Power Tubes are a big time upgrade of a proven bait, with innovative colors plus scent and flavor. Shop our expanded selection.
Berkley PowerBait Power Tube
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Strike King Tour Grade Mag Jig Head - NEW JIGHEAD - September 7, 2017
The Tour Grade Mag Jig Head is designed to use with big worms for stand up and shaky head fishing styles. The wide "Cobra" shaped head is designed to produce great feel of the bottom, yet tapers to the nose to help with the hook set. Its flat bottom and specifically angled hook stand up your worm for great action. Basically, it’s the answer for all your magnum shaky head needs.
Strike King Tour Grade Mag Jig Head
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Strike King Red Eyed Shad Crankbaits - NEW COLOR - September 7, 2017
The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. The Red Eyed Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The one of a kind shimmering action when it free falls is awesome! Special limited color Bleeding Sexy Shad has been added to our full selection!
Strike King Red Eyed Shad Crankbaits
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Strike King Rage Tail Baby Menace Grub - NEW LURE - September 7, 2017
The Rage Tail Menace is one of Strike King's most popular soft plastic body styles. At the urging of their pros, customers, and Menace fans everywhere, they now offer the all-new Rage Tail Baby Menace Grub. At 3", it is a whole inch smaller than its predecessor. But, don’t let the small size fool you. It is just as packed with action!
Strike King Rage Tail Baby Menace Grub
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Strike King KVD Sexy Dawg - NEW COLOR - September 7, 2017
The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action. Rhythmically twitch your rod tip to make the nose go side to side. Take one for a walk and be ready for some explosive strikes! New color Nude adds to our full selection!
Strike King KVD Sexy Dawg
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Strike King KVD Square Bill Pro-Model Crankbaits - NEW COLORS - September 7, 2017
The KVD Square Bill Crankbait series from Strike King is designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and action are perfect for maximum deflection off cover to entice strikes. New color Nude has been added to our full selection, along with special colors MM Copper Nose Shad, MM Moongill, and MM Pineapple Shad in the 2.5 size.
Strike King KVD Square Bill Pro-Model Crankbaits
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Berkley PowerBait Shaky Snake - FULL SELECTION - September 7, 2017
The Berkley PowerBait Shaky Snake is designed with a large ribbed tail allowing for a fluid-like motion with light twitches when you fish it. It also has a beefed up head for proper rigging. Colors Black Emerald and Purple have been added to provide the full selection of all colors!
Berkley PowerBait Shaky Snake
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Berkley Wild Thang - NEW COLOR - September 7, 2017
The Berkley Wild Thang is crafted with a unique bill that engages an erratic hunting action that drive fish crazy. The tail is designed to deliver a thumping action that attracts fish from all depths and directions. Crank it and pause, letting the slow rise of the Wild Thang trigger the bite. New color Candy Apple Red Craw is now in stock.
Berkley Wild Thang
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Nichols Ben Parker Mini Magnum Flutter Spoon - NOW IN STOCK - September 7, 2017
Providing all of the action and flash of its big brother, the Mini Magnum offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of competition.
Nichols Ben Parker Mini Magnum Flutter Spoon
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Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS - September 7, 2017
The 8" Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner ST-36 Treble tied with Pearl Flashabou, American Made Worth Split Rings, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package! We've more than doubled our color selection for you!
Nichols Ben Parker Magnum Flutter Spoon
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Nichols Pro Tour Football Jig - NOW IN STOCK - September 7, 2017
The Nichols Pro Tour Football Jig is redesigned and features a quality Mustad hook, a hand-painted metal flake head finish, and their Patented Toothpick Keeper Collar! Each head has a rough bottom for better contact and grooves running down the top to better mimic a crawfish.
Nichols Pro Tour Football Jig
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Nichols Dee Thomas Jig - NOW IN STOCK - September 7, 2017
Designed by Master Flipper/Pitcher Dee Thomas, this jig uses the Nichols signature Impact Flippin' Jig head with a slightly lighter weed guard and a smaller, but still super-sharp, Gamakatsu hook. Made for the tightest cover it can find!
Nichols Dee Thomas Jig
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Nichols Impact Flipping Jig - NOW IN STOCK - September 7, 2017
The Nichols Impact Flippin' Jig is designed with toughness in mind. Behind any color of their chip-resistant heads lies a super-sharp 5/0 Gamakatsu hook and a 50 strand skirt of your choice. This jig shines in both trees and heavy slop when you need to horse the biggest fish in the lake back to the boat.
Nichols Impact Flipping Jig
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Nichols Reflex Metal Blade Buzzbait - NEW BUZZ BAIT - September 7, 2017
The Reflex Metal Blade Buzzbait provides a super loud head-smashing sound with premium plated blades. Choose between Nickel, Black Nickel, or 24K Gold and get the party started!
Nichols Reflex Metal Blade Buzzbait
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Nichols Pulsator Shattered Glass Spinnerbait - MORE COLORS - September 7, 2017
The Nichols Shattered Glass Spinnerbait features the always quality Nichols spinnerbait construction and double willow prism or "shattered glass" blades. The shattered glass gives off a multitude of refractive light rays, scattering hundreds of bright flashes and multi-colors. More colors now available.
Nichols Pulsator Shattered Glass Spinnerbait
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Nichols Pulsator Elite Lo-Pro Spinnerbait - NOW IN STOCK - September 7, 2017
The Nichols Lures Elite Lo-Pro Pulsator was built for the river. Using their already compact wire frames, the Elite Lo-Pro features a compact hidden weight head design perfect for imitating smaller forage and baitfish. Throw this one into the tightest cover you can find and hang on!
Nichols Pulsator Elite Lo-Pro Spinnerbait
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Nichols Pulsator Metal Flake Spinnerbaits - NOW IN STOCK - September 7, 2017
Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. The 3-D Metal Flake Blades create a unique pulsating action and give off an unprecedented amount of flash. These top-shelf, hand-crafted Spinnerbaits entice strikes when nothing else will, and with multiple colors to choose from, there is a bait for every situation!
Nichols Pulsator Metal Flake Spinnerbaits
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Deps Buzzjet and Buzzjet Jr. - MORE COLORS - September 5, 2017
The Buzzjet’s ability to attract fish from far distances is bar none. This plug’s voluminous round profile appeals as an easy meal to lurking predators. The Buzzjet, designed to be fished as a wake bait, has many unique features that sets it apart from the rest. Colors Flash Blue Gill and Visible Shiner have been added to our selection.
Deps Buzzjet
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Roboworm Straight Tail Worms - SPECIAL COLOR - August 31, 2017
Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. They are computer and robotic engineered precision hand poured style soft plastic worms, featuring Roboworm's awesome triple color pours and Roboworm's exclusive "salt release system". Check out special run color Chartreuse Magic now in stock!
Roboworm Straight Tail Worms
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Abu Garcia Revo SX Low Profile Baitcast Reel - NEW REEL - August 30, 2017
Precision engineered from the ground up to deliver Power and Performance. The fourth generation of Revo SX delivers the most powerful, durable and high performance SX yet. An improved DuraClutch design along with an upgraded Infini brake system results in smooth engagement along with effortless casting performance.
Abu Garcia Revo SX Low Profile Baitcast Reel
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Abu Garcia Revo S Low Profile Baitcast Reel - NEW REEL - August 30, 2017
Introducing the refined, iconic Revo S Low Profile. The tradition of cutting edge design and dependability continues with the fourth generation of Revo S. The easy to adjust MagTrax brake system allows anglers to quickly fine tune to any bait. The improved DuraClutch design is immediately noticeable with smooth casting and engagement. Revo S is bolstered by the efficient yet durable Duragear brass gear and X2-Cräftic alloy frame.
Abu Garcia Revo S Low Profile Baitcast Reel
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Abu Garcia Ambassadeur C4 Round Baitcast Reel - MORE SIZES - August 30, 2017
The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering that generations of anglers have come to expect. Now stocking all right hand sizes.
Abu Garcia Ambassadeur C4 Round Baitcast Reel
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Abu Garcia Ambassadeur C3 Round Baitcast Reel - MORE SIZES - August 30, 2017
Brute strength meets refined style in this round baitcast reel. Upgraded performance and styling merge with proven strength and engineering. The heritage continues with the C3, designed to meet the demands of the most hardcore angler. Now stocking all right hand sizes.
Abu Garcia Ambassadeur C3 Round Baitcast Reel
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Abu Garcia Revo X Low Profile Baitcast Reel - NEW REEL - August 28, 2017
Revo trusted reliability and performance. Welcome the X to the lineup of the fourth generation of Revo Low Profiles. Featuring the same forward-thinking design, durability and performance; the Revo X starts with an X2-Cräftic alloy frame for lightweight yet rigid and corrosion resistant frame. Consistent brake pressure is delivered by the MagTrax brake system while the Carbon Matrix hybrid drag system provides super smooth reliable drag performance.
Abu Garcia Revo X Low Profile Baitcast Reel
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Abu Garcia Revo X Spinning Reel - NEW REEL - August 28, 2017
Revo trusted reliability and performance. Welcome the X to the lineup of Revo spinning reels. Featuring the same forward-thinking design, durability and performance; the Revo X starts with a compact Insert Molded C6 (IM-C6) carbon body design for all-day comfort. Casting efficiency is maximized by the Rocket Line Management System that allows anglers to fish mono, braid or even difficult to manage fluorocarbon.
Abu Garcia Revo X Spinning Reel
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