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Fishing Tackle Announcements & Messages


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Nichols Pulsator Metal Flake Spinnerbaits - NOW IN STOCK Nichols Pulsator Metal Flake Spinnerbaits - NOW IN STOCK - September 7, 2017
Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. The 3-D Metal Flake Blades create a unique pulsating action and give off an unprecedented amount of flash. These top-shelf, hand-crafted Spinnerbaits entice strikes when nothing else will, and with multiple colors to choose from, there is a bait for every situation!

  • Nichols Pulsator Metal Flake Spinnerbaits

  • Deps Buzzjet and Buzzjet Jr. - MORE COLORS Deps Buzzjet and Buzzjet Jr. - MORE COLORS - September 5, 2017
    The Buzzjet’s ability to attract fish from far distances is bar none. This plug’s voluminous round profile appeals as an easy meal to lurking predators. The Buzzjet, designed to be fished as a wake bait, has many unique features that sets it apart from the rest. Colors Flash Blue Gill and Visible Shiner have been added to our selection.

  • Deps Buzzjet

  • Roboworm Straight Tail Worms - SPECIAL COLOR Roboworm Straight Tail Worms - SPECIAL COLOR - August 31, 2017
    Roboworm Straight Tail Worms - Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. They are computer and robotic engineered precision hand poured style soft plastic worms, featuring Roboworm's awesome triple color pours and Roboworm's exclusive "salt release system". Check out special run color Chartreuse Magic now in stock!

  • Roboworm Straight Tail Worms

  • Abu Garcia Revo SX Low Profile Baitcast Reel - NEW REEL Abu Garcia Revo SX Low Profile Baitcast Reel - NEW REEL - August 30, 2017
    Precision engineered from the ground up to deliver Power and Performance. The fourth generation of Revo SX delivers the most powerful, durable and high performance SX yet. An improved DuraClutch design along with an upgraded Infini brake system results in smooth engagement along with effortless casting performance.

  • Abu Garcia Revo SX Low Profile Baitcast Reel

  • Abu Garcia Revo S Low Profile Baitcast Reel - NEW REEL Abu Garcia Revo S Low Profile Baitcast Reel - NEW REEL - August 30, 2017
    Introducing the refined, iconic Revo S Low Profile. The tradition of cutting edge design and dependability continues with the fourth generation of Revo S. The easy to adjust MagTrax brake system allows anglers to quickly fine tune to any bait. The improved DuraClutch design is immediately noticeable with smooth casting and engagement. Revo S is bolstered by the efficient yet durable Duragear brass gear and X2-Cräftic alloy frame.

  • Abu Garcia Revo S Low Profile Baitcast Reel

  • Abu Garcia Ambassadeur C4 Round Baitcast Reel - MORE SIZES Abu Garcia Ambassadeur C4 Round Baitcast Reel - MORE SIZES - August 30, 2017
    The tradition continues. With silky-smooth operation and power to spare, the new line of C4 round reels embodies trusted durability and engineering that generations of anglers have come to expect. Now stocking all right hand sizes.

  • Abu Garcia Ambassadeur C4 Round Baitcast Reel

  • Abu Garcia Ambassadeur C3 Round Baitcast Reel - MORE SIZES Abu Garcia Ambassadeur C3 Round Baitcast Reel - MORE SIZES - August 30, 2017
    Brute strength meets refined style in this round baitcast reel. Upgraded performance and styling merge with proven strength and engineering. The heritage continues with the C3, designed to meet the demands of the most hardcore angler. Now stocking all right hand sizes.

  • Abu Garcia Ambassadeur C3 Round Baitcast Reel

  • Abu Garcia Revo X Low Profile Baitcast Reel - NEW REEL Abu Garcia Revo X Low Profile Baitcast Reel - NEW REEL - August 28, 2017
    Revo trusted reliability and performance. Welcome the X to the lineup of the fourth generation of Revo Low Profiles. Featuring the same forward-thinking design, durability and performance; the Revo X starts with an X2-Cräftic alloy frame for lightweight yet rigid and corrosion resistant frame. Consistent brake pressure is delivered by the MagTrax brake system while the Carbon Matrix hybrid drag system provides super smooth reliable drag performance.

  • Abu Garcia Revo X Low Profile Baitcast Reel

  • Abu Garcia Revo X Spinning Reel - NEW REEL Abu Garcia Revo X Spinning Reel - NEW REEL - August 28, 2017
    Revo trusted reliability and performance. Welcome the X to the lineup of Revo spinning reels. Featuring the same forward-thinking design, durability and performance; the Revo X starts with a compact Insert Molded C6 (IM-C6) carbon body design for all-day comfort. Casting efficiency is maximized by the Rocket Line Management System that allows anglers to fish mono, braid or even difficult to manage fluorocarbon.

  • Abu Garcia Revo X Spinning Reel

  • Ima Japan Little Stik - MORE COLORS Ima Japan Little Stik - MORE COLORS - August 28, 2017
    Our selection in the Ima Japan Little Stik now includes new colors Real Ghost Shad, Sexy Minnow, and Toucan. Order the lure that Justin Atkins used to win the Forrest Wood Cup on Lake Murray!

  • Ima Japan Little Stik

  • Abu Garcia IKE Signature Series Rods - BACK IN STOCK Abu Garcia IKE Signature Series Rods - BACK IN STOCK - August 25, 2017
    The Ike Signature Series of fishing rods is the result of 3 years of intensive research and development with Elite Series Pro Mike Iaconelli. Abu Garcia worked directly with Mike to design and dial in specific actions that cater to his fishing style. The blank construction consists of 36 ton high modulus graphite for the majority of the series along with some unique, high strain glass (HSG) cranking rods.

  • Abu Garcia IKE Signature Delay Series Casting Rods
  • Abu Garcia IKE Signature Power Series Casting Rods
  • Abu Garcia IKE Signature Finesse Series Spinning Rods

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW SIZE & COLOR Strike King KVD Magnum Squarebill Pro-Model Crankbaits - NEW SIZE & COLOR - August 25, 2017
    Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. Our complete selection now includes new color Nude in the 8.0 and a new smaller 4.0 size!

  • Strike King KVD Magnum Squarebill Pro-Model Crankbaits

  • Strike King Lucky Shad Pro-Model Crankbait - NEW COLOR Strike King Lucky Shad Pro-Model Crankbait - NEW COLOR - August 25, 2017
    A great "finesse" fishing style hard bait with a tight action, much like a balsa bait but with the benefits of plastic. New color Nude has been added to our full selection!

  • Strike King Lucky Shad Pro-Model Crankbait

  • Strike King Walleye Elite Bonsai Shad - NEW COLOR Strike King Walleye Elite Bonsai Shad - NEW COLOR - August 25, 2017
    The Bonsai Shad is a 4" bait that offers a tight wiggle and a slender profile. It is a popular choice for most any walleye hardbait scenario. Premium Black Nickel Hooks. New color Nude rounds out our full selection!

  • Strike King Walleye Elite Bonsai Shad

  • Strike King KVD Bull Worm - NEW COLORS Strike King KVD Bull Worm - NEW COLORS - August 25, 2017
    The KVD Bull Worm with its Beveled Bubble Tail is a GIANT 10" or 8" worm designed to go BIG for those giant fish! New colors Bama Bug and Blue Craw are now in stock!

  • Strike King KVD Bull Worm

  • Strike King Walleye Elite Banana Shad - NEW COLOR Strike King Walleye Elite Banana Shad - NEW COLOR - August 25, 2017
    The Banana Shad rounds out the Walleye Elite Series at 5" long. It emits a wide tail action from its large profile that is sure to trigger a bite from trophy walleye. Premium Black Nickel Hooks. New color Nude is now available in our full selection.

  • Strike King Walleye Elite Banana Shad

  • Nichols Bulldozer - NOW IN STOCK Nichols Bulldozer - NOW IN STOCK - August 25, 2017
    The Bulldozer is one of the most revolutionary ledge fishing options available today. A large EWG hook swivels from a football shaped lead-head to provide a subtle searching action when dragged along the bottom at any depth. Pair the Bulldozer with any plastic bait, and show fish on your lake something entirely new that they will not be able to resist.

  • Nichols Bulldozer

  • Nichols Big Screwball Shakey Head - NOW IN STOCK Nichols Big Screwball Shakey Head - NOW IN STOCK - August 25, 2017
    The Nichols Lures Big Screwball Shakey Head has a 7/0 long shank Gamakatsu hook for use with monster plastic baits.

  • Nichols Big Screwball Shakey Head

  • Nichols Screwball Shakey Head - NOW IN STOCK Nichols Screwball Shakey Head - NOW IN STOCK - August 25, 2017
    Equipped with a super-sharp Gamakatsu hook and a screw lock bait keeper, the Nichols Lures Screwball Shakey Head is perfect for any finesse plastic presentation.

  • Nichols Screwball Shakey Head

  • Nichols Flipping Mango Jig - BACK IN STOCK Nichols Flipping Mango Jig - BACK IN STOCK - August 25, 2017
    Utilizing their revolutionary conical Mango Jig head design, the Nichols Flippin' Mango Jig adds a bigger, heavier 5/0 hook and a stiffer weedguard. This jig is absolutely ideal for pitching to cover, swimming, and skipping.

  • Nichols Flipping Mango Jig

  • Nichols Mango Jig - BACK IN STOCK Nichols Mango Jig - BACK IN STOCK - August 25, 2017
    Designed by the legendary northeastern bass pro Greg Mangus, the Mango Jig is a big deal in a small package. Ranging from 1/8 ounce to 3/8 ounce, the conical head design of this bait allows it to excel in grass and other cover.

  • Nichols Mango Jig

  • Nichols Chatterbox Elite - NOW IN STOCK Nichols Chatterbox Elite - NOW IN STOCK - August 25, 2017
    The Chatterbox Elite is the result of several Nichols innovations merging together for one awesome bait. Utilizing their bullet style Saber jig head design followed by their patented toothpick keeper collar, this vibrating jig is one built for durability and action. Depending on color chosen, it features either a 24K Gold or Black Nickel blade.

  • Nichols Chatterbox Elite

  • Nichols Saber Swim Jig - NOW IN STOCK Nichols Saber Swim Jig - NOW IN STOCK - August 25, 2017
    The Nichols Saber Swim Jig utilizes the already successful Pulsator Spinnerbait head design, featuring several innovations that truly change the game. Equipped with a 5/0 3X 30 degree Mustad UltraPoint hook, this is not your grandpa’s finesse jig.

  • Nichols Saber Swim Jig

  • Nichols Sledgehammer Swim Jig - NOW IN STOCK Nichols Sledgehammer Swim Jig - NOW IN STOCK - August 25, 2017
    Featuring a super beefy 5/0 Black Nickel hook, the Nichols Sledgehammer Swim Jig is built with quality and endurance in mind. Behind its hand-painted Metal Flake lead head, you will find their Patented Toothpick Keeper Collar. They designed this jig for heavy use with braided line.

  • Nichols Sledgehammer Swim Jig

  • Nichols Lake Fork Flutter Spoon - MORE COLORS Nichols Lake Fork Flutter Spoon - MORE COLORS - August 25, 2017
    The renowned Lake Fork Flutter Spoon is one of the hottest baits on the market today. The Spooning technique has caught fire, and their 4 or 5 inch flutter spoons meet every need. Colors Bar Fish, Bombshell Shad, Golden Shiner, and Silver Chrome have been added to our selection.

  • Nichols Lake Fork Flutter Spoon

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