Obsession can grab you from the very first
strike. Mastery requires time and non-stop
diligence. St. Croix combines both in a breed
of fishing reels they call SEVIIN. Dedicated
to fishing every species in every body of
water, while setting a new standard for
reliability the world over. Seven seas. Seven
continents. Seven days a week. Seven decades
in the making.
LEGACY GUIDES DESTINY
After spending the last seven decades
building the best rods on earth, they've
learned a thing or two about making world-
class fishing equipment. They didn't get here
by following others, they got here by die-
hard persistence and honest innovation.
Guided by the legacy of their founder, Gordon
Schluter, they apply that same Midwest work
ethic to the next chapter of their story –
one laser-focused on reels and reels alone.
Fueled by a decades-long love of fishing
that's only surpassed by their passion to
deliver the most reliable and advanced reels
on the water. SEVIIN. Purpose-built, one-of-
a-kind reels, for anglers of every kind.
THEIR PROMISE
They put anglers at the heart of every
decision they make. A laser-focus on reels
and nothing else. Reels purpose-built to keep
you on the water longer, backed by
uncompromising service. They are guided by
one simple rule—if it doesn't make you a
better angler, it doesn't go into SEVIIN
reels.
Their goal is to design the best reels
humanly possible with a team of experts
dedicated to SEVIIN in Park Falls, WI. They
work every day to earn your trust and they
promise to do everything they can to enhance
your experience on the water. Should you ever
have a problem with one of their products,
their Angler Care experts are there to help.
They make it their mission to get you back on
the water as quickly as possible—because
they're anglers too, they understand that
drive.
