Company Information
Scientifically proven to outfish live bait! Gulp! expands a fish’s strike zone by up to 400X. With extreme scent dispersion and a scientifically proven formula, the attraction is magnetic. So forget the hassle of live bait—let the Gulp! attraction work for you.

http://www.berkley-fishing.com/Berkley-ae-berkley-gulp-and-gulp-alive.html

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