Nick Creme, Sr. invented the first soft plastic worm in 1949. That began the soft plastic fishing industry and has evolved into a full line of Creme products. Creme Lure continues to manufacture the original Scoundrel worm as well as new and innovative ones: Lit'l Fishie Shad, Devil's Tongue, Super Tube HEAVY and Hot Stuff. Innovation has always been the key to success at Creme Lure Company. We just got a 50 year head start on some.
View all Creme's products here at LandBigFish