Company Information
During the summer of 2011 a few college buddies at Syracuse University took a break from their MBA studies. Even though they had gone to Syracuse U. on full scholarships, they endured the usual personal financial hardships experienced by many college students. Being young and broke they enjoyed the outdoors as best they could on the Finger Lakes in upstate New York. They went fishing.
For them, fishing seemed to be an effective way to capture all that nature had to offer and create lasting bonds. One thing they realized from the start – they were having fun. With borrowed fishing tackle and high hopes for a successful catch they spent the time in between bites, near misses, and the one that got away discussing their dreams.
VISION:
AFFORDABLE INNOVATION
They strive to achieve affordable innovation through novel concepts and ingenious designs.
They seek unprecedented cost effective ecommerce practices to directly market to consumers, cutting fishing tackle costs by 30% or more on average.
E=M2C is their equation. Eposeidon, their parent company, equals manufacturing directly to consumers.
MISSION:
KEEPING FISHING FUN
To provide lasting memories of enjoyable fishing experiences for everyone through innovation and technology; and foster sustainable fishing practices, the love of nature, and sensitivity to the environment of our planet.
2015 ICAST Award New Product Showcase Winner
2015 ICAST (International Convention of Allied Sportfishing Trades) Best of Show Award – Received for their innovative KastKing product designs. Voted Best by fishing media members and corporate industry buyers.
