Company Information
Fish and fishing has always been an important
part of my family's life, beginning with me.
I remember as a small child those times when
I got a small goldfish and took it home and
carefully placed it in a fish bowl and my
mother telling me it was my responsibility,
and how proud I was of my new pet. Later in
my childhood around the age of 12 going on
those full day fishing trips with my dad in
the gulf and coming home with a big catch,
blisters, and incredible memories.
As a young adult ready to take on the world
as an advertising account executive, on my
first promotion offering free dip nets for
kids to catch a goldfish and take it home, as
I did early in my life. Little did I know I
would meet the man of my dreams and fall
madly in love and get married. Oh yeah, did I
tell you he was the gold fish supplier.
The next big step in our family’s life was
children. One of my early memories was our
kids with Mr. Lee, our neighbor. My husband
and I were busy with the business, and, Mr.
Lee, took the time to take Jeff and Julie
fishing. They learned about the lake,
fishing, and the values that come from the
great outdoors. I will never forget the day
Mr. Lee passed away and Jeff told us, with
gigantic alligator tears rolling down his
cheek, without Mr. Lee he would never fish
again.
During this same time there was another young
man that had come into our lives and started
cutting our grass, Bill Jones. During one of
the lawn cuttings Bill’s mower threw a rock
and hit a neighbor’s window. Bill was so
upset, but I was so impressed with the way he
handled the situation, and the attention he
paid to making sure we were pleased with the
quality of work.
As our lives moved forward, Jeff’s thoughts
were focused on the future which included;
career, marriage, and one day a family.
Jeff’s career became the protégé of a great
mentor, his dad. Now when I drive by Jeff’s
home I look over and see a DAD, a curly
headed boy, a fishing pole, you know the
scene, WHAT GREAT MEMORIES.
A few years back, Bill and his partners
purchased our Tropical fish business and he
and Jeff worked together.
The opportunity came for Bill and Jeff to
purchase the fishing line company, now known
as Vicious Fishing, and when they asked me to
become a partner, I was so excited and
honored and my comment was, Of course I want
to be a partner. Isn’t it amazing how life
works in mysterious ways? We have now come
full circle and we hope our Vicious Fishing
and Vicious Brand will help you catch the big
one, and I can only hope fishing with our
line will bring you the same type memories it
has me. One final comment, my sons, Jeff and
Bill (I consider Bill my number two son), and
I will do everything in our power to insure
that our top quality fishing products will
always perform better than you expect. Thank
you and good luck with catching the big one.
Sylvia Martin
Full time Mom and Grandmother
Jeff Martin Bill Jones
Co-Owner Co-Owner
https://getvicious.com/

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