The sound of catching fish just got louder. From the makers of YUM® comes a line of jigs and spinnerbaits built for the way you like to fish. From our unique head designs to our exclusive skirt formulations, each BOOYAH™ bait is made the way you would make 'em, with a level of craftsmanship second to none. And because we use only the finest components, BOOYAH™ baits are built to last.
So stop messing around with hit-and-miss, flash in the pan baits and tie on the lure that's designed to catch fish, not fishermen.