In attempt to launch an all out assault on the fishing industry, Lucky Craft turned more than a few heads last week in Las Vegas. Voted as the “Best New Hard Bait” at the 2004 ICAST show, the Live Pointer 95SP™ has already created an ear drum rattling buzz throughout the fishing industry. In previous years, outdoors writers had done the voting for each award category. This year however the ICAST organization shifted gears and gave retail buyers the honor of choosing the champions. “This is always a great win but it really means a lot when the retailers vote for you to win,” explained Chris Armstrong of Lucky Craft USA.

As the old adage goes, looks aren’t everything. This is definitely the case with the new Live Pointer 95SP™. This bait is a fish catching, limit producing, machine. Like the Pointers that preceded it, the Live Pointer 95SP™ has the classic Pointer head movement. In addition, the multi-jointed tail moves in such a fluid side to side motion, you will almost think you are using live bait. “This bait has a totally different and new swimming action,” Lucky Craft Pro Mike Auten explained. “There are so many different possibilities to fishing this bait. You can still get it to jerk side to side like a standard jerk bait, but you can also make it swim with a tail kicking action.” The jointed portion of the bait is supported by a double reinforced stainless steel wire to ensure durability and stability. Because of the innovative design, this bait can actually absorb the shock received when a bass tries to turn or rollover in an attempt to escape. This technological masterpiece gives anglers every possibility to keep a good solid hookset.

The Live Pointer 95SP™ was engineered to appeal to more than a single sense. It was designed to trigger both, “image bites” that are common with swim baits and “reaction bites” that are often enticed by jerk baits. Still incorporated in the solid head portion of the bait, are precision balanced weights and rattles. It is apparent at first sight that this bait is like no other on the market. “A lot of times, if you can just throw something new to the bass, it will trigger a strike.” Auten said. “Also if you are getting fish that will not commit to taking a bait, you can switch on them and that can make all the difference.”

Unlike many other baits on the market, this one should not be viewed as one to catch fisherman and not fish. If you are not throwing one of these “weapons of bass destruction,” you will be out fished. The new Live Pointer 95SP™ should be available to the public in August of this year. Visit your local Lucky Craft dealer to place your order. You can also visit Lucky Craft online at www.LuckyCraft.com.