"You become the average sum of the five people that you fish with. So, if you are hanging with a crowd that only catches three pound bass consistently, guess what you’re going to catch? Associate with a group that catches bigger fish and where the expectations and the demands to perform are higher!"

"The Bill Murphy or Bart Crabb book you don’t read, the Bob Crupi video you don’t watch, the WorldRecordBass teleclass, seminar or message board that you do not participate in - - - will not help you!"

"Unless you change how you fish, you will always catch the same size fish."

"Big Baits + Big Thinkin' = Big Fish!"

"For those who are on the pathway of bangin’ your personal best bass, or you have a written goal of exceeding your personal record, know this: It’s not important where you are today, what matters is where you will be a year from now and that you have a plan in place that will get you to the result you are looking for!"

"If you share out-of-the-box fishing ideas long enough, they will eventually fall on good fishing enthusiasts."

"Fishing enthusiasts must learn to discipline their disappointments. It’s not what happens to us, it is what we choose to do about what happens that makes the difference in how our future catches turn out."

"The few who do catch BIG BASS are usually the envy of the many who only watch."

"Miss a bass club meeting if you have to, but don’t miss reading Bill Murphy’s book."

"At the end of the fishin’ day you should play back the tapes of your performance. The results should either applaud you or prod you!"

"Part of your fishing success is about being "on purpose" with preparation and premeditation".

"In America we have the greatest chance for opportunity for bigger bass than anyone else in the past. Never in fishing history has there been so much information and education available for fishing enthusiasts to access in learning how to catch BIG BASS. Never in fishing history have so many ten pound plus bass been caught."

"If you are not willing to risk the unusual or leave your fishing ego at home, you will have to settle for a three pound bass."

"You must risk going too far with your fishing abilities to discover just how big a fish you just might catch."

"Bangin’ BIG BASS is neither magical nor mysterious. Nor is it a matter of Bill Murphy or Bob Crupi sprinkling magic dust on you. Bangin’ BIG BASS is a natural consequence of consistently applying out-of-the-box and unorthodox fishing ideas and skills."

"It is our fishing foundation from our younger years that determines the size of our fish. To change that size, we have to change our philosophy, not our circumstances."

"I used to say, "I sure hope my luck changes and I catch a big fish." Then I learned that the only way for me to catch bigger fish is for ME to change."

"Give a BIG BASS seminar to one hundred people. One walks out and says, "I’m going to change my ways and catch bigger fish." Another walks out with a yawn and says, "I’ve heard this all before." Why is that? Why wouldn’t both be affected the same way? A mystery of life . . .

"A BIG BASS HUNTER says to one hundred people . . . "I read this book and it started me on the road to catchin’ bigger fish." Guess how many go out and get the book? Very few. Why wouldn’t everyone get the book????? Another mystery . . ."