The Winged Fluke is a fresh take on the classic Super Fluke and is now available in select colors in new 6.5" and 7.5" sizes. The Winged Fluke features a small wing on each side of its head that makes it an excellent choice for modern fishing techniques. Designed to be on a jig head or as a hover strolling bait, the flat sides allow it to rock back and forth when you shake it. Also check out new color Reservoir Shad.

GAMMA EDGE is the one line that does it all, giving you a true competitive EDGE! GAMMA's exclusive process provides desired attributes such as sensitivity, castability, strength, abrasion resistance, invisibility and shock resistance. We've added the 20 and 25 lb bulk spools due to customer request.

The Paddle Tail Zako is everything you know and love about the Zako swimbait, but with a little more action! Featuring the same durable body as the traditional Zako, the Paddle Tail Zako implements a rectangular tail to give it that hard-kicking swimming motion anglers desire. We added color Blue Craw to the lineup.

Lew's ISO Casting Reel is an exclusive limited edition reel only available through independent dealers and distributors (not carried by large national retailers), and features a flipping switch for instant spool engagement, lightweight graphite frame and sideplates, high strength brass Speed Gears, and an externally adjustable Magnetic Control System (MCS).

Supplying enormous speed and dangerously smooth retrieves, Lew's Speed Spin Spinning Reel uses a 10-bearing system and a 6.2:1 high speed gear ratio to deliver the next level performance that anglers have come to expect from Lew's. The graphite body with lightweight skeletal graphite rotor provide strength while the multi-disc drag system delivers smooth and consistent performance.