Repulsive scents, unappealing presentations, and not seeing your bait on live sonar are all too costly. Don't be held back. With Bait-Pop you can eliminate these problems. Simply apply Bait-Pop to say goodbye to repulsive scents and add Fish Formula scent attractant to your lure. Simply apply Bait-Pop to enjoy being able to see your bait or line better and further on live sonar. Simply apply Bait-Pop to beat the competition by instantly customizing the appearance of your lure with Bait-Pop's Sparkle scales.

• Award Winning
• Proven to catch more fish with university studies
• Used by the best fishermen in the world: Jacob Wheeler, Bill Dance, Scott Martin, & more