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The Foxy Fry is IMA’s new offering in the realm of finesse. This total performance shad style minnow can eke out limits when fishing gets tough, but it’s also a big fish attractor. At first glance, it may look like a diminutive jerkbait, but what makes this lure so special is that it has deadly action and appeal at any retrieve speed – from a slow twitch to a lightning- fast burn, this lure maintains its natural tracking and never rolls.
“It’s a deep diving jerkbait and a crankbait rolled into one,” said FLW pro Michael Murphy, one of the driving forces behind IMA’s wildly successful Flit Series. “In the early, early spring, you can fish it slowly,” he said. “It gets down deep in a hurry and presents a small package that those fish haven’t seen before. Then when it warms up you can use it more like a crankbait. It’s also a killer around riprap.”
The Foxy Fry was developed to succeed on Japan’s pressured waters, but even US anglers who frequent power-fishing hotspots have the occasional need to downsize and “convince” the fish to bite.
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