NEW Berkley® Gulp!® Alive!™ is the next generation in Gulp!® technology. Now your favorite baits come floating in the "Magic Gravy" in a sealable jar, enabling you to recharge your baits by putting them back into the jar for the next use. The new Gulp!® Alive! ™ baits absorb 20% more Gulp!® scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp!®. WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley®, our passion is that you CATCH MORE FISH! Get yourself some Gulp!® Alive!™ and go have some major fun!