3 Brothers Baits Echo Shad is a fork tail, solid body minnow shape built for fishing with Forward Facing Sonar. The Echo Shad is solid enough to hold 3BB's Ball N' Head, D-Rig, H- Rig, weightless, Neko rigged, or on a drop shot. The subtle shake of the tail from the soft plastic triggers bites from the most pressured clear water fish!

Take your frog fishing game to the next level with the Gambler Walking Frog, designed for unmatched performance in both open water and heavy cover. Featuring an ultra-soft body for improved hook-ups, this frog comes pre-rigged with rattles to attract bass from a distance. Its custom weighting ensures it sits perfectly on the surface, whether you're executing a walk-the-dog retrieve in open water or dragging it effortlessly over the thickest vegetation. We've added all colors!

Built to last with strong, super light graphite frame and anodized aluminum. Rugged and powerful with precision cut gears and a premium drag. This is quite simply MACH's best Super Low Profile (SLP) platform, designed for high-level performance, super duty cranking power, and exceptional castability. The MACH 2 is powerful enough to handle giant fish and the biggest baits, yet comfortable and light enough to fish all day. We offer both right and left hand models.

Grasp victory with Lew's Custom Lite Baitcast Reel. Experience lightweight strength with a one-piece proprietary Tanso Tech frame. Deliver precision casts with the QuietCast externally Adjustable Centrifugal Brake system (ACB) and a titanium anodized Duralumin 30 mm U-shaped spool. Enjoy unmatched durability from hard anodized aluminum Speed Gears with P2 Super Pinion bearing-supported pinion gear. We offer both right and left hand models.

Fastest in the Team Lew's line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40" RPT retrieve speed to offer high-velocity performance. Ideal for speed cranking big baits and muscling fish out of heavy cover with a lightning-fast retrieve. Housed inside a lightweight, one- piece aluminum frame and side plate is a 10- bearing system with stainless steel double- shielded ball bearings. We offer both their right and left hand models.