The Curado 150 delivers trusted performance with advanced features. The SVS INFINITY braking system offers consistent spool control with an external knob for on-the-fly adjustments. An ultra-thin MGL III Spool reduces inertia for smoother, more precise casting—even with lighter lures. Built around a rigid and durable HAGANE BODY, this reel resists flex under pressure, translating effort directly into cranking power.

If you're looking for action that will trick any bass into biting, look no further than the Strike King Hardliner. This flatsided crankbait feels like an old, familiar favorite with a fresh appearance and an undeniably irresistible, tight wobble that bass can't resist. The Hardliner has excellent castability and a circuit board lip for added durability. We offer their full selection of colors!

Taking the liveliest hollow-bodied topwater bait in Strike King's line up and shrinking it to a "bitsy" size, the Bitsy Poppin' Perch is the finesse topwater bait you need in your lineup. Work your rod to make it twitch, skip, walk, crawl, spit, splash, crash, pop, or whatever is needed to execute your topwater strategy for the day.

Strike King has taken the famous Hack Attack Pad Perch, designed by B.A.S.S. Elite Pro Greg Hackney, and reimagined it to craft the Bitsy Pad Perch – a small profile, finesse version of the original. Just like the original Pad Perch, the Bitsy Pad Perch has a pointed nose for navigating dense cover with ease, and accurately imitates a wounded prey with a realistic skipping, walking, and splashing action.

Strike King & Wally Marshall are offering you his best-kept secrets in crappie fishing lures today. Over the past 25 years, Wally Marshall has been honing his skills and knowledge to bring you the best crappie lures money can buy! The Strike King Mr. Crappie Joker is designed to draw crappie out of hiding. We offer their full selection of colors.