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FISHING TACKLE NEWS & ANNOUNCEMENTS

3 Brothers Baits H-Rig Jighead - NEW IN JIGHEADS
3 Brothers Baits H-Rig Jighead - NEW IN JIGHEADS  May 17, 2025

The Hover Rig is quickly becoming a go-to for the Forward Facing Sonar fisherman. The ability to "hover" your plastic above the fish makes them irresistible to the most pressured fish. The complaint of some rigs is hook quality. 3 Brothers Baits answered this concern by building theirs around a stout, razor sharp Gamakatsu hook.

3 Brothers Baits Echo Shad - NEW IN SOFT BAITS
3 Brothers Baits Echo Shad - NEW IN SOFT BAITS  May 17, 2025

3 Brothers Baits Echo Shad is a fork tail, solid body minnow shape built for fishing with Forward Facing Sonar. The Echo Shad is solid enough to hold 3BB's Ball N' Head, D-Rig, H- Rig, weightless, Neko rigged, or on a drop shot. The subtle shake of the tail from the soft plastic triggers bites from the most pressured clear water fish!

Gambler Walking Frog - NEW IN FROGS
Gambler Walking Frog - NEW IN FROGS  May 17, 2025

Take your frog fishing game to the next level with the Gambler Walking Frog, designed for unmatched performance in both open water and heavy cover. Featuring an ultra-soft body for improved hook-ups, this frog comes pre-rigged with rattles to attract bass from a distance. Its custom weighting ensures it sits perfectly on the surface, whether you're executing a walk-the-dog retrieve in open water or dragging it effortlessly over the thickest vegetation. We've added all colors!

Lew's Mach 2 Series Gen 3 Casting Reel - FULL SELECTION
Lew's Mach 2 Series Gen 3 Casting Reel - FULL SELECTION  May 16, 2025

Built to last with strong, super light graphite frame and anodized aluminum. Rugged and powerful with precision cut gears and a premium drag. This is quite simply MACH's best Super Low Profile (SLP) platform, designed for high-level performance, super duty cranking power, and exceptional castability. The MACH 2 is powerful enough to handle giant fish and the biggest baits, yet comfortable and light enough to fish all day. We offer both right and left hand models.

Lew's Custom Lite SLP Speed Spool Series Casting Reel - FULL SELECTION
Lew's Custom Lite SLP Speed Spool Series Casting Reel - FULL SELECTION  May 16, 2025

Grasp victory with Lew's Custom Lite Baitcast Reel. Experience lightweight strength with a one-piece proprietary Tanso Tech frame. Deliver precision casts with the QuietCast externally Adjustable Centrifugal Brake system (ACB) and a titanium anodized Duralumin 30 mm U-shaped spool. Enjoy unmatched durability from hard anodized aluminum Speed Gears with P2 Super Pinion bearing-supported pinion gear. We offer both right and left hand models.

MORE NEWS!