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Sebile Flatt Shad Snagless - NEW LURE
Sebile Flatt Shad Snagless - NEW LURE  January 16, 2017

The Flatt Shad Snagless is one of Sebile’s most innovative designs. Thanks to the cleverly designed belly double hook and the feather teaser on the back, the Flatt Shad Snagless easily gets into and out of heavy cover with less risk of snagging.

Sebile Flatt Shad - NEW LURE
Sebile Flatt Shad - NEW LURE  January 16, 2017

Using lipless baits to search for fish is redefined with the versatility of the Flatt Shad. Perfect for any predator from the smallest to the largest, shallow or deep, in fresh or salt water.

Sebile Magic Swimmer - NEW LURE
Sebile Magic Swimmer - NEW LURE  January 16, 2017

Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves. Popular with anglers worldwide and used to attract all species in fresh or salt water, its natural swimming action is just too much for most gamefish to resist. Available in hard or soft versions, the Magic Swimmer is all about the tapered nose and humpbacked head which slices through the water, making turbulence first on one side, then the other. All models (Floating, Sinking and Fast Sinking) are stable swimmers and equally effective whether cast or trolled.

Sebile Magic Swimmer Soft - NEW LURE
Sebile Magic Swimmer Soft - NEW LURE  January 16, 2017

The Magic Swimmer Soft is a jointed soft plastic bait that swims as well as the original Magic Swimmer hardbait, PLUS it can be rigged; Texas-rigged, Carolina-rigged or nose hook it for drop shotting. Intricate details and realistic swimming action bring this lure to life. Swim it, jig it, or jerk it, the Magic Swimmer Soft is sure to please in all situations.

Sebile Pivot Frog - NEW LURE
Sebile Pivot Frog - NEW LURE  January 16, 2017

Sebile's Pivot Frog, available in a 2 1/2" size and 8 color options, adds some much needed innovation to the hollow frog category. Using the Gravity Hook System, a pivoting single wide-gap hook, allows the hook to freely rotate position. This allows for fewer snags and increases hook-up and landing ratios. Two hook systems are difficult to hook bass on but the Pivot Frog focuses all of the force applied by the angler on one hook point! Fish it in open water and in the slop, working the bait between pads while pausing intermittently.