This week check out the latest from Zoom Bait Company with the brand new Zoom Thick Trick Worm! There's also brand new colors in the SPRO Pro Series Mike McClelland RkCrawler 55, lots of new additions to our 6th Sense lineup, and more. Also save 20% on our entire full selection of YUM with our Weekly Special! And as always, thanks for allowing us into your inbox. D&L Tackle Baby Advantage Jig Berkley PowerBait Pit Boss Quantum Throttle Casting Reel 6th Sense Bodega P-Line Farallon Feathers 6th Sense Scramble Series Topwater Prop Bait 6th Sense FlipGill 3.8 30% OFF G. Loomis Mint Condition Used Fishing Rods Save 30% on all G. Loomis Mint Condition Used Fishing Rods. While supplies last! Limited quantities available! G. Loomis Mint Condition Used Casting Rods G. Loomis Mint Condition Used Spinning Rods Zoom Bait Thick Trick Worm - NEW IN SOFT BAITS An evolution of Zoom's classic straight-tail design, they've increased the density and girth to create a bait with superior performance in this technique. The thicker body is perfectly engineered to hold a nail weight securely, ensuring maximum durability and the signature Neko-style rocking action with every subtle twitch. We offer all 7 colors including the new colors #476 Brown Purple & #477 Green Pumpkin Amber! Zoom Bait Thick Trick Worm SPRO Pro Series Mike McClelland RkCrawler 55 - NEW COLORS Just hit the rocks and the RkCrawler 55 does the rest while rocking the school of fish like no other crank bait! Most crank bait anglers know that deflection is the deal and the new RkCrawler 55 takes advantage of a predator's built in instinct and turns those natural instincts into secure hook ups that show up at the weigh in! We've added all 6 new colors including Bloody Mary, Ghost Olive Craw, Green Martini, Green Pumpkin Orange, Watermelon Blue, and Watermelon Sunset. SPRO Pro Series Mike McClelland RkCrawler 55 6th Sense Divine Umbrella Rig 5-Wire 4-Blade Finesse Series - NEW IN UMBRELLA RIGS The 6th Sense Divine Umbrella Rig ? 4.8" Finesse 4-Blade was developed for ultra-targeted presentations when fish are keyed in on smaller bait or pressured beyond standard gear. This compact rig features five stainless spring wire arms that deliver natural flash and subtle vibration?ideal for clear water, finicky fish, or forward-facing sonar setups. 6th Sense Divine Umbrella Rig 5-Wire 4-Blade Finesse Series 6th Sense Scramble Series Topwater Prop Bait - NEW SIZE Get ready to stir up the surface and ignite explosive strikes with The Scramble! Designed for anglers who live for heart-pounding topwater action, this lure combines precision engineering with an irresistible commotion that fish simply can't ignore. Featuring a rotating tail, The Scramble churns through the water with a loud, sputtering disturbance. The new Scramble 80 offers an excellent smaller topwater option for that violent reaction strike. 6th Sense Scramble Series Topwater Prop Bait 6th Sense CatWalk Topwater - FULL SELECTION The 6th Sense CatWalk was designed as a topwater walking bait that incorporates a unique power & finesse action. Utilizing its keel-shaped belly design, the CatWalk cuts through the water's subsurface, delivering a realistic, baitfish-mimicking presentation, versus traditional topwaters. Color Ghost Bone Minnow has been added to offer the full dealer selection of colors. 6th Sense CatWalk Topwater 6th Sense Flutter Spoon - NOW AVAILABLE The 6th Sense Flutter Spoon is a new take on a classic. At 4.72 inches and 1.1 oz, this Flutter Spoon offers a wider profile for an irresistible flutter action that will have fish lining up to take a bite. Catch more fish and take your fishing game to the next level with the 6th Sense Flutter Spoon. 6th Sense Flutter Spoon 6th Sense Masterclass Strobe Shaker - NEW IN SOFT BAITS The Strobe Shaker redefines what a forward-facing sonar minnow bait can achieve. The innovative bill design, paired with precision engineering, creates an irresistible shimmy that sets this lure apart from the competition. Designed to mimic natural prey with ultra-realistic 3D paint schemes, the Strobe Shaker perfectly matches the size and color of forage in any waterway. 6th Sense Masterclass Strobe Shaker 6th Sense Vega Hush Frog - NOW AVAILABLE Building on the legacy of the beloved Vega Frog, the Hush incorporates the same innovative leak-resistant belly plug for increased fishing efficiency. Equipped with ultra-sticky hooks and finished in premium paint schemes, the Vega Hush Frog is destined to be a permanent fixture in your fishing collection. 6th Sense Vega Hush Frog 6th Sense FlipGill 3.8 - NOW AVAILABLE The blend of a perfect bluegill profile with realistic elements has resulted in the FlipGill. The 3D eyes, gill plates, fins, and scale pattern create a lifelike appearance. Its 3.8-inch size presents fish with an irresistible, bite-sized meal. Designed for fishing around all types of cover, including laydowns, stumps, bushes, docks, and grass. 6th Sense FlipGill 3.8 6th Sense BuzzGill 4.0 - NOW AVAILABLE Nothing beats the thrill of a topwater blowup, and the BuzzGill makes it easier than ever to experience it. With the same perfect bluegill profile and lifelike details as the FlipGill, it features 3D eyes, gill plates, and a realistic scale pattern that draw fish in. Designed to cruise over grass, laydowns, and any surface cover with a weedless setup, the BuzzGill is a no-brainer for explosive strikes. Just chunk and wind ? it's that simple. 6th Sense BuzzGill 4.0 6th Sense Boosa 9.6 Ribbon Tail Worm - NOW AVAILABLE The 6th Sense team set out with a mission to design and develop a ribbon tail worm with the goals of distinctive features and secondary flexible motion. The Boosa 9.6-inch Ribbon Tail incorporates alternating ribs, allowing the worm to shift water, generate flexible movement, all while also locking in any added scent significantly better than a smooth sided worm. 6th Sense Boosa 9.6 Ribbon Tail Worm 6th Sense Crube 3.0 - MORE COLORS Classic, yet modern. The 6th Sense Crube ("CRAW+TUBE") was designed to be a classic bait with an updated twist. There is no doubt that a tube style bait catches fish, anywhere, on any body of water, and so does a crawfish. Measuring 3" in length, the Crube is the perfect "bite size" crawfish imitator, not too big, not too small, for any species of bass. Color PB&J Pro has been added to our selection. 6th Sense Crube 3.0 6th Sense Finesse Swimbait Jigheads - NOW AVAILABLE The Finesse jig heads feature a 3D head design with a 90 degree line tie, 1/0 or 2/0 black nickel hook for optimal action and hook up ratio. These were designed for 6th Sense's smaller swimbait lineup. The smaller hook will give the smaller swimbaits more action which will attract more fish. 6th Sense Finesse Swimbait Jigheads 6th Sense Pump 125 Shallow Crankbait - NOW AVAILABLE Built to imitate larger baitfish and trigger reaction bites, the Pump Shallow delivers an erratic, high-energy swimming action in the 6-8 foot depth range. Designed for anglers who need a shallow-to-mid-depth crankbait that excels in both steady retrieves and aggressive rod twitches, this bait creates unpredictable movements that entice fish into striking. 6th Sense Pump 125 Shallow Crankbait 6th Sense Crush 400DD Deep Diving Crankbait - NOW AVAILABLE The 6th Sense Crush deep diving crankbait series has taken deep water cranking to the next level. Designed to quickly and efficiently dive to deep depths with less drag, this bait maximizes the strike zone while adding a fish-attracting turbulence trail. Super sharp black nickel hooks and top of the line paint schemes with realistic 3-D gill plates, 3-D eyes, and 3-D scales differentiate the Crush DD from all other deep diving crankbaits on the market. 6th Sense Crush 400DD Deep Diving Crankbait 6th Sense Provoke 106SI Silent Jerkbait - NOW AVAILABLE Provoke 106SI Silent Jerkbait is designed for versatility, suspending at 3-6 foot depths and offering a quieter option when the fish are spooked. It's equipped with the same uniquely engineered tapered bill design as the 106X, enabling an impressive darting and turning motion with each rod twitch, mimicking natural fish movements. 6th Sense Provoke 106SI Silent Jerkbait 6th Sense Trace 6-inch Swimbait - NOW AVAILABLE The Trace is a multi-jointed swimbait that stands alone when it comes to action and functionality. Measuring at 6 inches, the Trace swimbait has a 4-piece body that produces a life-like swimming action. What sets it apart is the interchangeable tail that is made from extremely durable soft plastic equipped with a built-in, hidden, screw lock. 6th Sense Trace 6-inch Swimbait 6th Sense Trace 5-inch Swimbait - NOW AVAILABLE The Trace 5" is the little brother to one of the best multi-jointed swimbaits on the market. The Trace stands alone when it comes to action and functionality. The Trace 5" swimbait has the same 4-piece body that produces a life-like swimming action. The smaller, more compact, and bite size profile allows the Trace 5" to be extremely versatile on all bodies of water. 6th Sense Trace 5-inch Swimbait 6th Sense Carolina Pre-Rig - MORE SIZES This piece of terminal tackle will save you time and allow you to make more casts throughout the day. It will also save your line and reduce the 'break-offs.' This pre-rig is also built with an extremely durable and flexible wire that allows you to drag it around all types of structure with minimum hang-ups. We added their largest 1 ounce size. 6th Sense Carolina Pre-Rig 6th Sense Bait Chamber - NEW IN TACKLE STORAGE The 6th Sense Bait Chamber is finally here. It was uniquely designed to protect your hardbaits from moisture, impact, and day-to- day use. Its high-quality foam is precision cut to hold your hardbaits firmly to reduce rattling and increase lifespan. 6th Sense Bait Chamber 6th Sense Terminal Binder - NOW AVAILABLE For the dedicated angler, organization is key to a successful day on the water. The 6th Sense Terminal Binder is expertly crafted to keep your terminal tackle sorted, dry, and easily accessible. Featuring durable, waterproof materials, this binder safeguards your essentials from the elements, while the stainless-steel rings and dual zipper pulls ensure seamless operation and long-lasting reliability. With multiple compartments designed for optimal storage, you can quickly find what you need when you need it. Plus, its compact design makes it a breeze to stash in your tackle box or truck, so you're always ready for your next fishing adventure. 6th Sense Terminal Binder 6th Sense Deep Reach Stainless Steel Fishing Pliers - NOW AVAILABLE The 6th Sense Deep Reach Stainless Steel Fishing Pliers were designed with the highest quality materials for durability, functionality, and performance. These are perfect for slip-less hook removal, tuning crankbaits, and more. Equipped with a built-in cutter, and a longer nose, the Deep Reach pliers are a necessity for every angler. 6th Sense Deep Reach Stainless Steel Fishing Pliers T-H Marine Universal Spring Snap - NOW AVAILABLE This Universal Snap Spring Hook is constructed from durable zinc plated steel, ensuring reliability and strength for various applications. T-H Marine Universal Spring Snap T-H Marine Chrome Plated On-Off Toggle Switch - NOW AVAILABLE The T-H Marine Chrome Plated On/Off Toggle Switch is a sleek and durable accessory for any boater looking to upgrade or replace their boat's electrical switches. This switch is built with high-quality materials, including a durable chrome-plated brass housing that provides both aesthetic appeal and excellent corrosion resistance. T-H Marine Chrome Plated On-Off Toggle Switch ***CHECK OUT OUR SALES PAGE*** Sale Items Home Page | View All Product News | View All New Products | View All Sale Items We post daily store news, new arrivals, and exclusive sales opportunities. Like and follow our Facebook page!