This week check out the brand new 6.5" and 7.5" sizes in the Zoom Bait Winged Fluke, along with new color #472 Reservoir Shad! We're also bring you the latest from 3 Brothers Baits, Gambler, Lew's and more. Also this week save 15% on our entire selection of BOOYAH lures with our Weekly Special! And as always, thanks for allowing us into your inbox. Bad Boy Jigs Football Jig Strike King Homing Minnow Lew's ISO Casting Reel Strike King Rocket Shad Spinnerbait VMC RSDS RedLine Series Drop Shot Hook Lew's Mach 2 Series Gen 3 Spinning Reel VMC CRSP Crossover Pliers Lew's Team Lew's Pro-Ti Series Gen 2 Casting Reel - FULL SELECTION Built specifically for those who fish with nothing less than the best, Lew's unveiled the all new design of the Pro-Ti baitcast reel. With the Pro-Ti, Lew's launched much more than a reel with robust features; they launched a full experience from cast to catch - unprecedented palming comfort and control, the perfect cast and remarkable retrieval smoothness. We offer both right and left hand models. Lew's Team Lew's Pro-Ti Series Gen 2 Casting Reel Lew's Team Lew's HyperMag Series Gen 2 Casting Reel - FULL SELECTION Continuing to push the limits of innovation and performance, Team Lew's redesigned the HyperMag baitcast reel to enhance not only function, but experience. The HyperMag baitcast reel includes the P2 Super Pinion double bearing supported pinion gear, offering a better gear mesh for smoothness and extended gear life. We offer all models. Lew's Team Lew's HyperMag Series Gen 2 Casting Reel Lew's Mach 2 Series Gen 3 Casting Reel - FULL SELECTION Built to last with strong, super light graphite frame and anodized aluminum. Rugged and powerful with precision cut gears and a premium drag. This is quite simply MACH's best Super Low Profile (SLP) platform, designed for high-level performance, super duty cranking power, and exceptional castability. The MACH 2 is powerful enough to handle giant fish and the biggest baits, yet comfortable and light enough to fish all day. We offer both right and left hand models. Lew's Mach 2 Series Gen 3 Casting Reel Lew's Custom Lite SLP Speed Spool Series Casting Reel - FULL SELECTION Grasp victory with Lew's Custom Lite Baitcast Reel. Experience lightweight strength with a one-piece proprietary Tanso Tech frame. Deliver precision casts with the QuietCast externally Adjustable Centrifugal Brake system (ACB) and a titanium anodized Duralumin 30 mm U-shaped spool. Enjoy unmatched durability from hard anodized aluminum Speed Gears with P2 Super Pinion bearing-supported pinion gear. We offer both right and left hand models. Lew's Custom Lite SLP Speed Spool Series Casting Reel Lew's HyperSpeed LFS Casting Reel - FULL SELECTION Fastest in the Team Lew's line up, the HyperSpeed baitcast reel has a 9.5:1 gear ratio with a screaming 40" RPT retrieve speed to offer high-velocity performance. Ideal for speed cranking big baits and muscling fish out of heavy cover with a lightning-fast retrieve. Housed inside a lightweight, one- piece aluminum frame and side plate is a 10- bearing system with stainless steel double- shielded ball bearings. We offer both their right and left hand models. Lew's HyperSpeed LFS Casting Reel Lew's Team Lew's Pro SP Skipping & Pitching Casting Reel - FULL SELECTION From the mind of professional angler Andy Montgomery and the engineering team at Lew?s comes the Team Lew's Pro SP Skipping and Pitching reel. The super shallow spool holds 40 yards of 20 lb test fluorocarbon for faster spool start up and reduced deep spool backlashes. The innovate Knot Slot recesses the spool knot so you have smooth, even line lay. We offer all models. Lew's Team Lew's Pro SP Skipping & Pitching Casting Reel Lew's Super Duty GX3 Series Casting Reel - FULL SELECTION Lew's workhorse Super Duty GX3 Baitcast Reel handles the toughest fishing situations. Project strength with an anodized 39 mm spool and high-strength solid brass Speed Gears. Deliver rock-solid hooksets with the ZRXtra multi-stop back up system with Zero Reverse® anti-reverse. Deliver precise casts with help from the SmartPlus 6-pin centrifugal brake. Hear the bite with the Drag Out Alarm and bait clicker. We offer both models. Lew's Super Duty GX3 Series Casting Reel Lew's Mach 2 Series Gen 3 Spinning Reel - FULL SELECTION There is, quite simply, no reel with the brilliant, eye-popping design of the MACH 2. Its striking appearance is hard to ignore. But make no mistake, this is more than a pretty package! The MACH 2 Spinning Reel features a premium aluminum frame and skeletal C40 Carbon rotor for extreme durability on a lightweight platform. We offer the full selection of models. Lew's Mach 2 Series Gen 3 Spinning Reel Lew's Laser XL Series Round Conventional Reel - NOW AVAILABLE Tame savage beasts from the deep with Lew's Laser Round Baitcast Reel. Convert angler effort directly into cranking power with aluminum sideplates and an anodized aluminum spool, a brass main gear and crankshaft, and an oversized 100 mm anodized aluminum handle with EVA knobs. Cast precisely with a centrifugal brake system. Fish confidently with the carbon fiber drag and audible bait clicker. Lew's Laser XL Series Round Conventional Reel Lew's Crappie Thunder Series Round Jig/Troll Reel - NOW AVAILABLE Built on a quality graphite frame and spool for durability and strength. Featuring a Multi-disc click drag. Pre-spooled with 6 lb monofilament line and ready to fish out of the box. Lew's Crappie Thunder Series Round Jig/Troll Reel Gambler Walking Frog - NEW IN FROGS Take your frog fishing game to the next level with the Gambler Walking Frog, designed for unmatched performance in both open water and heavy cover. Featuring an ultra-soft body for improved hook-ups, this frog comes pre-rigged with rattles to attract bass from a distance. Its custom weighting ensures it sits perfectly on the surface, whether you're executing a walk-the-dog retrieve in open water or dragging it effortlessly over the thickest vegetation. We've added all colors! Gambler Walking Frog Zoom Bait Winged Fluke - NEW SIZES & COLOR The Winged Fluke is a fresh take on the classic Super Fluke and is now available in select colors in new 6.5" and 7.5" sizes. The Winged Fluke features a small wing on each side of its head that makes it an excellent choice for modern fishing techniques. Designed to be on a jig head or as a hover strolling bait, the flat sides allow it to rock back and forth when you shake it. Also check out new color Reservoir Shad. Zoom Bait Winged Fluke 3 Brothers Baits Echo Shad - NEW IN SOFT BAITS 3 Brothers Baits Echo Shad is a fork tail, solid body minnow shape built for fishing with Forward Facing Sonar. The Echo Shad is solid enough to hold 3BB's Ball N' Head, D-Rig, H- Rig, weightless, Neko rigged, or on a drop shot. The subtle shake of the tail from the soft plastic triggers bites from the most pressured clear water fish! 3 Brothers Baits Echo Shad 3 Brothers Baits Loaded Dice - NEW IN SOFT BAITS The 3 Brothers Baits Loaded Dice is the cube style bait you have been looking for! Made from their SSP (Super Stretchy Plastic) material, their Loaded Dice will stretch and flex no matter how you rig them. This allows them to stay on the hook fish after fish and not sling off! Salted for the slow sink that triggers bites. Fish them on a weightless wacky, Tokyo rigged, drop shot, neko...the options are endless! 3 Brothers Baits Loaded Dice 6th Sense Juggle Minnow - NOW AVAILABLE Designed alongside top pros, the Juggle Minnow 4.0 is the ultimate multi-purpose soft plastic, built for versatility and lifelike action. Its 3D ridge lines and bulbous tail create the perfect balance, making it a go-to trailer for spinnerbaits, swim jigs, bladed jigs, buzzbaits, underspins, and swimbait jig heads. It also excels on a drop shot and Carolina rig, eliminating the need for multiple bait options. 6th Sense Juggle Minnow 6th Sense Bongo 3.7 Creature Bait - NOW AVAILABLE The Bongo 3.7 brings next-level action and versatility to your soft plastic game. Its 3D scale-like body delivers a realistic profile, while the thin body and wide claws create unmatched water displacement to trigger aggressive strikes. Designed as the ultimate jig trailer, it excels when flipping, hopping, or swimming, but also dominates on Texas rigs and Carolina rigs in thick cover or offshore structure. 6th Sense Bongo 3.7 Creature Bait 6th Sense Crube 3.0 - NOW AVAILABLE The Crube 3.0 blends the classic appeal of a tube with the lifelike realism of a crawfish, creating a one-of-a-kind bait that bass can't resist. Measuring 3 inches, it's the perfect bite-sized profile for all species of bass, featuring a tube-style body with 14 pulsating appendages?6 legs, 2 claws, and 6 tentacles? for unmatched underwater action. 6th Sense Crube 3.0 Gary Yamamoto Paddle Tail Zako Swimbait - MORE COLORS The Paddle Tail Zako is everything you know and love about the Zako swimbait, but with a little more action! Featuring the same durable body as the traditional Zako, the Paddle Tail Zako implements a rectangular tail to give it that hard-kicking swimming motion anglers desire. We added color Blue Craw to the lineup. Gary Yamamoto Paddle Tail Zako Swimbait 3 Brothers Baits H-Rig Jighead - NEW IN JIGHEADS The Hover Rig is quickly becoming a go-to for the Forward Facing Sonar fisherman. The ability to "hover" your plastic above the fish makes them irresistible to the most pressured fish. The complaint of some rigs is hook quality. 3 Brothers Baits answered this concern by building theirs around a stout, razor sharp Gamakatsu hook. 3 Brothers Baits H-Rig Jighead 6th Sense Line-Through Treble Head - NOW AVAILABLE The Treble Head was designed for two reasons, to make your soft plastic swimbait last longer, and to increase your hook up ratio. The unique design allows you to run your line through the head and tie on your most trusted treble hook. The built in screw lock provides an easy, secure, way to rig your soft plastic. Simply embed your treble hook into the top of the swimbait and start casting. 6th Sense Line-Through Treble Head 6th Sense Bladed Keel Weighted Hook - FULL SELECTION The 6th Sense Bladed Keel Weighted Hooks are perfect for their Sweep, Divine Swimbaits, as well as other soft plastics swimbaits and jerkbaits. This widegap hook design provides the perfect amount of gap to allow larger bodied plastics to compress down and ensure a solid hook-set every time. We added all their sizes. 6th Sense Bladed Keel Weighted Hook 6th Sense Speed Glide 100 Swimbait - NOW AVAILABLE The 6th Sense Speed Glide 100 Swimbait was designed as an all-purpose bait imitation lure with the presentation versatility needed for most fishing conditions. The natural action of the Speed Glide resembles a fleeing baitfish in distress and provides the option to jerk and pause or speed up the retrieve for an even more erratic action. The heavy weighting system provides longer casting distances to cover more water and reach more fish. 6th Sense Speed Glide 100 Swimbait 6th Sense The Draw 6.5 Swimbait - NOW AVAILABLE The Draw delivers a wide, stable glide at various retrieval speeds, with a smooth S- pattern on a steady retrieve or erratic darting action with fast twitches to mimic wounded prey. Swivel hook hangers minimize leverage, reducing the chances of lost fish. Featuring hyper-realistic 3D detailing and 6th Sense's premium paint schemes, it offers an ultra-natural presentation. It excels in pressured waters and smaller forage conditions. 6th Sense The Draw 6.5 Swimbait 6th Sense Munch 40 Crankbait - NOW AVAILABLE Deliberately designed to be different, the Munch shallow crankbait is a must have for any tackle box. Measuring at 60 mm (2.5") and weighing 7/16 oz, do not let the size fool you, this is an absolute fish-catcher. The design of the bill gives the Munch a unique wobble unlike any other shallow crankbait. The hard thumping and hunting action of this smaller profile crankbait is what sets it apart from other shallow crankbaits. 6th Sense Munch 40 Crankbait 6th Sense Gyro Tail Spinner - NOW AVAILABLE The Gyro Tail Spinner offers a bigger profile than most others in its class. Weighing 3/4 oz with a 2 inch body, this tail spinner will outperform your expectations. The Gyro is perfect for targeting those deeper, suspended fish in tough conditions. You can simply wind it in, yo-yo it, or jig it. The larger profile allowed 6th Sense to use bigger eyes on the body for added attraction. 6th Sense Gyro Tail Spinner 6th Sense Titanium Fishing Scissors - NOW AVAILABLE The 6th Sense Titanium Fishing Scissors are perfect for snipping your fishing line effortlessly, even the toughest/finest of braids, with its stay-sharp serrated edge. These Titanium Scissors feature serrated edges and a black titanium coating that increases the corrosion resistance, durability, and most importantly maintaining the sharp serrated edge longer. 6th Sense Titanium Fishing Scissors Gamma Edge 100% Fluorocarbon Line - MORE SIZES GAMMA EDGE is the one line that does it all, giving you a true competitive EDGE! GAMMA's exclusive process provides desired attributes such as sensitivity, castability, strength, abrasion resistance, invisibility and shock resistance. We've added the 20 and 25 lb bulk spools due to customer request. Gamma Edge 100% Fluorocarbon Line Lew?s Super Duty Casting Reel Grease - NOW AVAILABLE Custom blended for precision gears. Temperature resistant formulation. Specialized for smoother and quieter reel performance. Lew?s Super Duty Casting Reel Grease Lew?s Super Duty Spinning Reel Grease - NOW AVAILABLE All-purpose grease for spinning reels, fortified with anti-wear and corrosion inhibitors. Allows gears to run smoother, quieter and last longer. Lew?s Super Duty Spinning Reel Grease ***CHECK OUT OUR SALES PAGE*** Sale Items Home Page | View All Product News | View All New Products | View All Sale Items We post daily store news, new arrivals, and exclusive sales opportunities. Like and follow our page!