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This week grab one of the brand new Megabass Magdraft 5-inch Swimbaits that just arrived this week! We're also bringing you some of the newest items from 6th Sense Fishing, and more! Plus save 20% on our entire full line selection of BOOYAH products with our Weekly Special! And as always, thanks for allowing us into your inbox.


Zoom Bait Thick Trick Worm


SPRO Pro Series Mike McClelland RkCrawler 55


Lew's Pro 1 Series Spinning Rod Buy One Get One Free


6th Sense Masterclass Strobe Shaker


6th Sense Finesse Swimbait Jigheads



6th Sense ProSix Baitcasting Rod Sleeve

6th Sense BuzzGill 4.0


Click For Full 
Details Megabass Magdraft 5-inch Swimbait - NEW IN SWIMBAITS
Weighing in at 3/4 oz and a snack-sized 5 inches, the Magdraft 5-inch swimbait delivers that irreplaceable head-shaking, tail-thumping action that captivates trophies around the world. With a medium-slow to medium-fast retrieve, the Magdraft's tail kicks into gear, sending powerful vibrations throughout the body to activate the swimbait's distinctive head-shaking swim and send a siren's song to the lateral line of predators.

  • Megabass Magdraft 5-inch Swimbait

  • Click For Full Details 6th Sense Masterclass Strobe Minnow - NEW IN SOFT BAITS
    The Strobe Minnow delivers lifelike action and precision in a bait designed to adapt to any fishing scenario. With a finely crafted minnow profile and ultra-realistic 3D paint schemes, this bait perfectly imitates natural forage, drawing strikes even from heavily pressured fish. The unique design offers greater versatility, giving anglers full control to customize the presentation for any depth or retrieve style.

  • 6th Sense Masterclass Strobe Minnow

  • Click For Full Details 6th Sense Masterclass Fiction Shad - NEW IN SOFT BAITS
    The Fiction Shad brings unmatched finesse and lifelike detail to the world of soft plastic baits. Designed for forward-facing sonar, its subtle baitfish profile and ultra-realistic 3D paint schemes make it an ideal choice for pressured fish in clear water or heavily fished areas. Crafted with precision, the Fiction Shad's natural movement in the water mimics real forage, offering an irresistible presentation that triggers even the most cautious predators.

  • 6th Sense Masterclass Fiction Shad

  • Click For Full Details 6th Sense Divine Swimbait - MORE COLORS & SIZES
    The Divine Swimbait Series offers a range of meticulously designed swimbaits, each built for premium action, durability, and versatility. From the compact 2.7 Series, perfect for matching tiny forage, to the beefy 5.3 Series, ideal for targeting giants, every size delivers the signature Divine swimming motion. We added colors Electric Minnow, Flash Gill, Green Pumpkin, and Live Shad, plus the largest 5.3" size!

  • 6th Sense Divine Swimbait

  • Click For Full Details 6th Sense Masterclass Shakey Head Jighead - NEW IN JIGHEADS
    Following the success of their Divine Shakey Head, 6th Sense set out to design the MASTER of all finesse shakey heads. Scaling down the head shape into lighter weights (1/8 oz, 3/16 oz, 5/16 oz) and pairing it with an ultra- sharp 2/0 O'Shaughnessy bend hook. The new screw lock design makes rigging your favorite finesse bait perfectly in-line a breeze.

  • 6th Sense Masterclass Shakey Head Jighead

  • Click For Full 
Details 6th Sense Axle Swimbait Jigheads - NOW AVAILABLE
    Fish Fearlessly. That was the idea behind the Axle Swimbait Jig Heads. There are so many instances where we wish we could throw our swimbait or umbrella rig around heavy cover, now we can. Imagine being able to put that umbrella rig, or single swimbait, a little closer to that vegetation, that brush pile, or that boat dock, without fear of hanging up, or losing your expensive umbrella rig. All these fears are gone thanks to the Axle Swimbait Jig Head.

  • 6th Sense Axle Swimbait Jigheads

  • Click For Full Details 6th Sense Axle Underspin - NOW AVAILABLE
    The Axle Underspin incorporates a modern design to a timeless staple in fishing. The 6th Sense Lure Lab cut no corners when designing the Axle Underspin. The UNIQUE design of the Axle Underspin gives you the ability to fish an underspin in places you've never been able to fish one before. From the 3D head, premium paint, heavy duty wire, and perfect sized willow blade, this underspin will out fish and outperform any on the market.

  • 6th Sense Axle Underspin

  • Click For Full Details 6th Sense The Draw 6.5 Swimbait - MORE COLORS
    Weighted for an ultra-slow sink out of the box, The Draw 6.5 can reach depths of 1?4 feet with a steady medium retrieve. Whether you're after wide, methodical glides or quick, twitchy movements, this bait responds cleanly to reel cadence changes. We added colors Ghost Gizzard, Matte Ghostified, and Pro's Choice in the Fast Sink option as well!

  • 6th Sense The Draw 6.5 Swimbait

  • Click For Full Details 6th Sense Crush 300DD Deep Diving Crankbait - TOP COLORS
    Designed to quickly and efficiently dive to depths of 14-19 feet with less drag, this bait maximizes the strike zone while adding a fish-attracting turbulence trail. Sharp VMC black nickel hooks and top of the line paint schemes with realistic 3-D gill plates, 3-D eyes, and 3-D scales differentiate the Crush 300DD from all other deep diving crankbaits on the market. We're now offering the top colors in this lure!

  • 6th Sense Crush 300DD Deep Diving Crankbait

  • Click For Full Details 6th Sense Crush 500DD Deep Diving Crankbait - TOP COLORS
    Designed to quickly and efficiently dive to depths of 20-27 feet with less drag, this bait maximizes the strike zone while adding a fish-attracting turbulence trail. Super sharp black nickel hooks and top of the line paint schemes with realistic 3-D gill plates, 3-D eyes, and 3-D scales differentiate the Crush 500DD from all other deep diving crankbaits on the market. We're now offering the top colors in this lure!

  • 6th Sense Crush 500DD Deep Diving Crankbait

  • Click For Full Details 6th Sense Drop Shot Hook - NOW AVAILABLE
    The 6th Sense Drop Shot hook is a must have hook that is designed for an increased hook up ratio when the bite is subtle and hard to feel. Designed with a slightly inward point and a deep-bend shank, the 6th Sense Drop Shot hook almost creates its own hookset as the fish takes off. The slightly inward hookpoint also helps deflect off rock and cover, without the potential risk of the hook coming out of the fish's mouth. We now offer size 2 and 1.

  • 6th Sense Drop Shot Hook

  • Click For Full Details 6th Sense ProSix Rod Sleeves - NEW IN TOOLS & ACCESSORIES
    Serious anglers know that protecting their gear is essential. The ProSix Rod Sleeves are designed to keep your rods and guides safe from damage, whether you're on the boat or on the go in your pick-up. Built tough with puncture-resistant materials and reinforced at the tip, these sleeves offer rugged protection that stands up to the demands of serious fishing.

  • 6th Sense ProSix Baitcasting Rod Sleeve
  • 6th Sense ProSix Spinning Rod Sleeve
  • 6th Sense ProSix Multi Rod Sleeve

  • Click For Full Details 6th Sense Fishing Shears - NOW AVAILABLE
    Designed for precision, durability, and all- around utility, the 6th Sense Fishing Shears are built to handle everything from cutting braid to preparing bait. Featuring razor- sharp stainless-steel blades, these shears offer clean, effortless cuts on monofilament, fluorocarbon, and braided lines. The ergonomic grip with textured handles ensures a secure hold, even in wet conditions, making them an essential tool for any tackle box or boat.

  • 6th Sense Fishing Shears

  • Click For Full Details T-H Marine Transom Tie-Down Straps - NOW AVAILABLE
    The Transom Tie-Down Straps from T-H Marine are the perfect solution for securing your boat during transport or storage. These heavy-duty straps are designed to keep your boat securely fastened to the trailer, providing maximum stability and peace of mind. The durable and weather-resistant construction ensures long-lasting performance, even in harsh marine environments.

  • T-H Marine Transom Tie-Down Straps

  • Click For Full Details T-H Marine Toggle Switch Boot Cover - NOW AVAILABLE
    This toggle switch boot cover is an essential item for protecting your electrical system against the harsh marine environment. The high-quality cover provides an effective seal around the switch to prevent water, dust, and debris from entering the switch mechanism. The cover is designed to fit snugly over standard toggle switches, providing a secure, weather-tight fit. The durable construction ensures that the cover will last for years of use in even the harshest marine environments. Protect your electrical system and ensure reliable operation of your toggle switches with this high-quality boot cover.

  • T-H Marine Toggle Switch Boot Cover

  • Click For Full Details T-H Marine Universal Motor Flusher - NOW AVAILABLE
    This motor flusher from T-H Marine is designed to be a quick and easy way to flush out your boat's engine after use, helping to prevent buildup of salt, sand, and other debris that can cause damage to your motor over time. It is compatible with most outboard and inboard motors, making it a versatile and useful tool for boaters of all kinds.

  • T-H Marine Universal Motor Flusher

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