Like the original, the Lil' Chick is a tribute to the legendary craftsmen of East Tennessee who carved flat-sided crankbaits by hand out of cedar and balsa. "Those early lures I remember so fondly growing up on Lake Chickamauga had action like no other, with a tight wiggle," offered the Dayton, TN pro. For decades, the balsa flat-sided plug was a closely guarded secret of the region, where these homemade plugs were built to produce an erratic action and an unmistakable thump that excels in tough conditions. Morgan and lure- designer Marion Tipton poured heart and soul into perfecting the art of the flat-sided plug design. With the help of Strike King Lure Company in 2021, the two smalltown innovators shared it with the world.

As lethal as the old hand-carved balsa plugs were along the Tennessee River, Morgan was never quite satisfied with their durability and casting distance. With Strike King’s superior engineering, the team has introduced a lure that retains all the fish-catching qualities of the legendary plug with supreme castability and long-lasting build.

The Chick Magnet Jr is ideal for targeting fish in tougher conditions and excels in cool water, as well as when fishing pressure is high. Morgan also uses it after a weather front has made for a challenging bite.

Pro Angler Kevin VanDam is no stranger to the mystique of the flat-sided plug. “This paired-down Chick Magnet is a go-to for me when I need a smaller bait while cranking in stained water,” offered VanDam. “When I am looking for maximum water displacement to get their attention, I turn to the Lil’ Chick.”

• LEGENDARY swimming action
• PREMIUM hooks
• EXCEPTIONAL versatility on the water
• VIVID fish-attracting colors
• SUPERIOR flat-sided design and circuit- board bill