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The late Cotton Cordell transformed Fred Young's wooden Big O carving into plastic in 1973 to create a tougher, more consistently running bait, and more than a million were sold during that first year. The Big O retains that original fish-catching action, buoyant body and cover-deflecting ability as Young's original, but you can depend on each Big O to run true right out of the box, at the same depth, every time.
Model: C76: The 2" Big O's action and shape make it very castable on ultra-light to light spinning tackle. This is a favorite for white bass, panfish and bass.
Model: C77: A favorite lure of bass tournament pros, the 2¼" "Little" Big O is easily cast for both accuracy and distance, and its distinctive "pumping action" makes it a medium-depth favorite for all freshwater game fish.
Model: C78: The 3" size has an ability to catch all types of gamefish, which has kept it in high demand.
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