100% handmade in the USA, each Top Shelf Magnum Series Swimbait undergoes a strict, confidential 48-hour pouring process. This one- of-a-kind process is responsible for creating the bait's extremely realistic coloring, texture and swimming action. It also ensures a high level of precision so the bait never rolls over or turns on its side, whether you fish it super fast or extremely slow. Featuring only premium components, each Top Shelf Swimbait also includes Owner Needle Point Hooks. The inserts, as well as, the bait's 3D eyes are also cemented in place by hand, so they won't fall out easily or shake loose. The Top Shelf Magnum Series Swimbait will take your bass fishing to a new level with its ability to not rise up to the water's surface when fished fast, as well as, its dynamic coloring, tantalizing swimming action and premium construction.