It's been nearly 20 years in the making by the best fish heads in the business. Chemical engineers. Fish behavior specialists. Bio experts. There were tens of thousands of lab tests. Field tests. Testing with top pros and grassroots anglers. The results speak for themselves. On average, Gulp! caught significantly more fish than plastics and live bait!

That's because Gulp! appears completely natural to fish, and releases over 400 times more scent than plastic baits. This scent trail is so intense, fish sense it from much farther away - even farther than live bait. That means more bites. And more fish.