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Fishing Tackle Announcements & Messages


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Optimum Furbit the Frog and Poppin' Furbit - NEW COLORS Optimum Furbit the Frog and Poppin' Furbit - NEW COLORS - May 18, 2018
Optimum's Furbit the Frog and Poppin' Furbit, previous ICAST Winners for Best Soft Lure, have Real Rabbit Fur Legs that ripple and flutter in a manner that synthetic rubber or plastic legs never will. Flaring hair is perfect for Stop & Go technique. Colors Goldy Locks and Green Pumpkin expand our selection.

  • Optimum Furbit the Frog
  • Optimum Poppin' Furbit

  • Optimum Boom Boom Swimbaits - BASSMASTER ELITE TOP 5 FINISH Optimum Boom Boom Swimbaits - BASSMASTER ELITE TOP 5 FINISH - May 18, 2018
    Fred Roumbanis credits his top 5 finish at the 2018 Berkley Bassmaster Elite at Kentucky Lake tournament earlier this month to the Optimum Boom Boom Swimbait that weighed in 95% of Fred's limit's each day! Also check out new colors Crappie, Light Hitch, and PB Shad.

  • Optimum Boom Boom Rigged Swimbait
  • Optimum Boom Boom Weedless Swimbait

  • 30%-70% Off Select Items 30%-70% Off Select Items - May 18, 2018
    Save big on hundreds of items! 30%-70% off select items while supplies last!

  • 30%-70% Off Sale

  • Jenko Fishing Rip Knocker 75 Lipless Crankbait - NOW STOCKING Jenko Fishing Rip Knocker 75 Lipless Crankbait - NOW STOCKING - May 18, 2018
    The Jenko Rip Knocker's unique body style and sound makes this lipless crank bait special. The sound is generated by a uniquely designed system that both rattles and knocks at the same time. The brilliant finish of this lure will catch your eye and fish. The Rip Knocker comes armed with super sharp VMC hooks and is ready for battle straight out of the box.

  • Jenko Fishing Rip Knocker 75 Lipless Crankbait

  • Jenko Fishing CD<sup>2</sup> Square Bill Crankbait - NOW STOCKING Jenko Fishing CD2 Square Bill Crankbait - NOW STOCKING - May 18, 2018
    This unique square bill has an action all its own. Its unique wobble and knocking drives fish wild, and the weight transfer system will allow you to cast it a mile. If you hate losing square bills hung up in cover, you need this one! The CD Squared backs out of cover like no other! Tie this lure on and cast it around anything near the shoreline or on shallow flats and get ready for a fight!

  • Jenko Fishing CD2 Square Bill Crankbait

  • Jenko Fishing CD Series Deep Diving Crank Bait - MORE COLORS & SIZES Jenko Fishing CD Series Deep Diving Crank Bait - MORE COLORS & SIZES - May 18, 2018
    Just Like its big brothers the CD15 is ready to catch fish straight out of the box. The super sharp VMC trebles, premium paint, and a weight distribution system for long casting make this lure extremely dangerous for fish in your lake! New colors and the smaller CD15 size are now available.

  • Jenko Fishing CD Series Deep Diving Crank Bait

  • Jenko Fishing Persues 110 Suspending Jerkbait - NOW STOCKING Jenko Fishing Persues 110 Suspending Jerkbait - NOW STOCKING - May 17, 2018
    After over a year of designing by Coleton Jennings the Persues 110 was created. They believe that it is the perfect suspending jerk bait. It features brilliant colors and super sharp VMC hooks and unrivaled weight distribution and action. Try one and you will be hooked!

  • Jenko Fishing Persues 110 Suspending Jerkbait

  • Jenko Fishing Creature Weight & Creature Weight with Collar - NOW STOCKING Jenko Fishing Creature Weight & Creature Weight with Collar - NOW STOCKING - May 17, 2018
    Made from a super-hard, high density, lead based alloy, the Jenko Creature Weight is not just a realistic version of your everyday weight. It is designed with offset weighting causing the head to turn "right side up" every time it falls through the water. This creates a unique side gliding fall to your lure and also helps keep your hook positioned upright for better hook sets. Available with or without a skirt keeper.

  • Jenko Fishing Creature Weight
  • Jenko Fishing Creature Weight with Collar

  • Jenko Fishing Long Shank Custom Swimbait Jighead - MORE SIZES Jenko Fishing Long Shank Custom Swimbait Jighead - MORE SIZES - May 17, 2018
    The 4/0 Jenko Long Shank Custom Swimbait Jighead is the little brother of the original. It features a custom made 4/0 long shank hook for smaller swimbait applications. This pairs very well with all Booty Shakers 5" and below. It features a perfectly balanced head allowing your baits to have perfect action and less roll. It is also equipped with a double barb wire keeper that holds your bait in place (no glue needed!).

  • Jenko Fishing Long Shank Custom Swimbait Jighead

  • Jenko Fishing Tennessee River Tackle Tremor Jighead - NOW STOCKING Jenko Fishing Tennessee River Tackle Tremor Jighead - NOW STOCKING - May 17, 2018
    The Tennessee River Tremor head has long been known as the Cadillac of all vibrating jig heads. This jig features big and stout Mustad hooks and a specially formulated bill that gets maximum vibration and movement out of your lure. Slide this jig head through one of Jenko Fishing's Tremor Shads and watch out!

  • Jenko Fishing Tennessee River Tackle Tremor Jighead

  • Jenko Fishing Tremor Shad - NOW STOCKING Jenko Fishing Tremor Shad - NOW STOCKING - May 17, 2018
    There is no doubt that the Tennessee River Tremor Head catches fish. Now there is a bait designed specifically for the head. This hand poured soft plastic is super soft and pliable, creating an unbelievable action. It also doubles as a great trailer on vibrating jigs, spinner baits, etc. The realistic look and action calls in those big fish.

  • Jenko Fishing Tremor Shad

  • Jenko Fishing Booty Shaker Swimbait - MORE COLORS & SIZES Jenko Fishing Booty Shaker Swimbait - MORE COLORS & SIZES - May 17, 2018
    The Jenko Booty Shaker Swimbait is hand poured with the finest soft plastic available. One touch and you'll see why this is the most innovative soft swimbait on the market. Add the bait fish scent attractant and the UV enhanced colors and you have the most lethal combination available. Color Spark is now available along with a 3.25" size in select colors as well.

  • Jenko Fishing Booty Shaker Swimbait

  • Jenko Fishing Big T Paddle Fry - NOW STOCKING Jenko Fishing Big T Paddle Fry - NOW STOCKING - May 17, 2018
    The Big T Paddle Fry brings a new look to their crappie jig. Featuring a flat paddle tail and shad style body that will entice even the most finicky fish. All of the Big T Fry Series Crappie Baits feature a unique super soft and durable soft plastic. This soft plastic has more action and is scented with a unique garlic and baitfish scent that drives crappie wild.

  • Jenko Fishing Big T Paddle Fry

  • Jenko Fishing Big T Fry Baby & Big T Fry Daddy - NOW STOCKING Jenko Fishing Big T Fry Baby & Big T Fry Daddy - NOW STOCKING - May 17, 2018
    The Big T Fry Series Crappie Baits feature a unique super soft and durable soft plastic. This soft plastic has more action and is scented with a unique garlic and baitfish scent that drives crappie wild.

  • Jenko Fishing Big T Fry Baby
  • Jenko Fishing Big T Fry Daddy

  • Jewel NED Head Jighead - NEW JIGHEAD Jewel NED Head Jighead - NEW JIGHEAD - May 17, 2018
    The Jewel NED Head was designed to hold your plastic on without the need for super glue. This is the NED Head everyone has been waiting for. Your baits will last longer and you will catch more fish!

  • Jewel NED Head Jighead

  • Jewel Magnum Shakey Head Jighead - NOW STOCKING Jewel Magnum Shakey Head Jighead - NOW STOCKING - May 17, 2018
    Offering a range of heavier sizes perfect for fishing larger finesse worms and soft plastics, the Jewel Magnum Shakey Heads also feature super sharp, custom designed hooks, which are exclusive to Jewel Jigs and greatly increase hook up and landing percentages. Featuring their proven Pro Spider Jighead design, they come through rocks and cover without snagging and present larger finesse worms at a natural angle.

  • Jewel Magnum Shakey Head Jighead

  • Jewel Swim Gem Jig Head - MORE SIZES Jewel Swim Gem Jig Head - MORE SIZES - May 17, 2018
    Featuring a unique swimbait head design which securely locks soft plastics in place and distributes weight perfectly, the Jewel Swim Gem Jig Head eliminates the most common problems associated with rigging and fishing soft swimbaits. Its unique boomerang-shaped head provides a realistic, streamlined, baitfish appearance. More sizes now available.

  • Jewel Swim Gem Jig Head

  • Jewel SCUBA Spoon - NOW STOCKING Jewel SCUBA Spoon - NOW STOCKING - May 17, 2018
    The Jewel SCUBA Spoon is just what the Fish Doctor ordered when it comes to triggering those deep, inactive bites. Built to be tough and functional, the SCUBA Spoon's unique shape creates a strike producing spiral on the fall and when dead-sticked, a clockwise - counterclockwise rotation that will get the pickiest of fish to bite.

  • Jewel SCUBA Spoon

  • Jewel Jolt Single Spin Spinnerbait - MORE COLORS & SIZES Jewel Jolt Single Spin Spinnerbait - MORE COLORS & SIZES - May 17, 2018
    The Jewel Jolt Single Spin Spinnerbait was originally designed for fishing the ultra-clear waters of the Ozarks on summer nights. It also excels at fishing muddy water. Perfect when you need a bait to cover a ton of water with a bunch of thump. Better color selection plus 3/4 oz size now available!

  • Jewel Jolt Single Spin Spinnerbait

  • Jewel Eakins Finesse Flip'n Jig - NEW COLOR Jewel Eakins Finesse Flip'n Jig - NEW COLOR - May 17, 2018
    The Eakins Finesse Flip'n Jig is the jig used by Jim and Troy Eakins to fish heavy cover. A jig with a special head design and custom Mustad UltraPoint black nickel hook that will allow you to fish heavy cover with confidence. Complete with rattles to add fish attracting sound. New color Bass Whacker is now available.

  • Jewel Eakins Finesse Flip'n Jig

  • Jewel Eakins Finesse Jig - NEW COLORS Jewel Eakins Finesse Jig - NEW COLORS - May 17, 2018
    The Jewel Eakins Finesse Jig is THE finesse jig that started the finesse jig craze.The Finesse Jig is dynamite in a small package that allows fishermen to fish a finesse jig in the densest cover. When conditions get tough or fishing pressure is making bass tight lipped, the Jewel Baits Finesse Jig will produce bites. New colors Bass Whacker and Table Rock Secret expand our selection of top colors.

  • Jewel Eakins Finesse Jig

  • Jewel Football Jig - NEW COLORS Jewel Football Jig - NEW COLORS - May 17, 2018
    The Jewel Football jig is not like any other football jig. Their Football jig was designed with one thing in mind - catching fish. In addition to the Football profile, they also have a flat spot and a scoop on the head that helps the jig do much more than just scoot across the bottom. New colors Bass Whacker and Table Rock Secret expand our selection of top colors.

  • Jewel Football Jig

  • Jewel Classic Spin-X - NOW STOCKING Jewel Classic Spin-X - NOW STOCKING - May 17, 2018
    Patterned after the homemade bait that won the 2015 Classic, the Jewel Spin-X is a bait that's been used for all types of fresh and saltwater species for over 35 years. The Spin-X is a rebirth of that Classic pony head design with updated features that include a free spinning ball bearing swivel, premium plated willow leaf blade, and a needle sharp hook.

  • Jewel Classic Spin-X

  • Lew's Wally Marshall Speed Shooter Spinning Reel - NEW REEL Lew's Wally Marshall Speed Shooter Spinning Reel - NEW REEL - May 16, 2018
    The Speed Shooter features a quality 4-bearing smoothness with ZeroReverse anti-reverse. The body is lightweight graphite and houses a thin compact gearbox. The skeletal graphite rotor is light but strong. The ported spool is double-anodized aluminum. The aluminum bail provides a reliable performance as it flips open and closed. The color-matched knob adds form, function and color to the perfect shooting setup.

  • Lew's Wally Marshall Speed Shooter Spinning Reel

  • Denali Kovert Lite Series Bass Rods - NOW STOCKING Denali Kovert Lite Series Bass Rods - NOW STOCKING - May 15, 2018
    Denali Rods took one of the lightest, most sensitive and feature-rich rods on the market, and simply made it better. The Kovert Lite series features the same actions, styling, and function that made the originals so successful, with up to 25% less weight. Less weight means more casts in a day, less fatigue, and more fish in the boat, plain and simple.

  • Denali Kovert Lite Series Bass Casting Rods
  • Denali Kovert Lite Series Bass Spinning Rods

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