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Fishing Tackle Announcements & Messages


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Terminator Popping Frog - MORE COLORS Terminator Popping Frog - MORE COLORS - March 25, 2019
The Terminator Popping Frog with its cupped face will create a loud, strong pop that drives fish crazy. Its custom designed weight is shaped and positioned to stay out of the way of the hook. This design creates a responsive, easy to impart, walking action. Extra-wide hook gap converts strikes into fights. Colors Bluegill, Ghost, and Hot Chartreuse Shad have been added to offer their full selection.

  • Terminator Popping Frog

  • Terminator Finesse Jig - MORE COLORS Terminator Finesse Jig - MORE COLORS - March 25, 2019
    Deep or shallow water, when you need to down size and slow down for those finicky fish, this jig is designed just for that purpose. With a half skirt for a bug-like appearance, single-strand braided wire weed guard and medium long shank with a VMC Black Nickel hook you would be crazy not to tie this jig on. Colors Pumpkin Brown Black and Pumpkin Orange have been added to bring you the full selection.

  • Terminator Finesse Jig

  • Daiwa CG80 Baitcasting Reel - NEW REEL Daiwa CG80 Baitcasting Reel - NEW REEL - March 24, 2019
    The CG80 is a Carbon Graphite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 9 stainless steel ball bearings, and 1 roller bearing.

  • Daiwa CG80 Baitcasting Reel

  • Daiwa CR80 Baitcasting Reel - NEW REEL Daiwa CR80 Baitcasting Reel - NEW REEL - March 24, 2019
    The CR80 is a Carbon Resin frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 7 stainless steel ball bearings, and 1 roller bearing.

  • Daiwa CR80 Baitcasting Reel

  • Daiwa CC80 Baitcasting Reel - NEW REEL Daiwa CC80 Baitcasting Reel - NEW REEL - March 24, 2019
    The CC80 is a Carbon Composite frame casting reel that delivers unbelievable performance in a very palm-able ergonomic light weight design. It features a new compact body design, swept handle, double anodized aluminum spool, 4 stainless steel ball bearings, and 1 roller bearing.

  • Daiwa CC80 Baitcasting Reel

  • VMC THDWG Tokyo Rig Heavy Duty Wide Gap - NEW TERMINAL TACKLE VMC THDWG Tokyo Rig Heavy Duty Wide Gap - NEW TERMINAL TACKLE - March 24, 2019
    One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undulating action.

  • VMC THDWG Tokyo Rig Heavy Duty Wide Gap

  • Storm ThunderCraw - NOW STOCKING Storm ThunderCraw - NOW STOCKING - March 24, 2019
    A crawfish on steroids. It has a wide, vibrating action, a loud rattle and claws that fall in an up "defense" position like a natural craw. With many different detailed craw patterns fish won’t be able to resist this lure. We added their full selection.

  • Storm ThunderCraw

  • Berkley PowerBait Wind Up - NEW SOFT BAIT Berkley PowerBait Wind Up - NEW SOFT BAIT - March 24, 2019
    The Berkley PowerBait Wind Up is a large distinct profile worm great for burning. It's durable and long lasting with PowerBait flavor to tip the scales to your advantage.

  • Berkley PowerBait Wind Up

  • Berkley PowerBait Pit Boss - NEW SOFT BAIT Berkley PowerBait Pit Boss - NEW SOFT BAIT - March 24, 2019
    With the Berkley PowerBait Pit Boss the ever-popular Skeet Reese design has been taken to the next level. It's designed to mimic both bait fish and crawfish with a unique swimming action that makes this bait irresistible. It makes for an awesome flippin' bait.

  • Berkley PowerBait Pit Boss

  • Berkley PowerBait The General - NEW SOFT BAIT Berkley PowerBait The General - NEW SOFT BAIT - March 24, 2019
    Berkley PowerBait The General has a classic stick bait wiggle action. It's durable and long lasting with PowerBait flavor to tip the scales to your advantage.

  • Berkley PowerBait The General

  • Berkley PowerBait Sick Fish - NEW SWIMBAIT Berkley PowerBait Sick Fish - NEW SWIMBAIT - March 24, 2019
    The Berkley PowerBait Sick Fish takes the ever-popular Skeet Reese design to the next level. Its super life-like shape and action make it look real, with colors to match baitfish everywhere.

  • Berkley PowerBait Sick Fish

  • Berkley PowerBait Pre-Rigged Swim Shad - NOW AVAILABLE Berkley PowerBait Pre-Rigged Swim Shad - NOW AVAILABLE - March 24, 2019
    The Berkley PowerBait Pre-Rigged Swim Shad is pre-rigged and ready to fish, with lifelike detail, 3D eyes, and holographic inserts. Bag with tray protects the vibrating tail. We've added them back to our lineup of PowerBait products.

  • Berkley PowerBait Pre-Rigged Swim Shad

  • Berkley PowerBait Power Swimmer - NEW SWIMBAIT Berkley PowerBait Power Swimmer - NEW SWIMBAIT - March 24, 2019
    The Berkley PowerBait Power Swimmer is a multi-purpose bait used for countless scenarios, with reliable paddletail actions that attract fish and eye-popping colors. Multiple rigging options include weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs.

  • Berkley PowerBait Power Swimmer

  • Berkley PowerBait Power Jerk Shad - NEW SOFT BAIT Berkley PowerBait Power Jerk Shad - NEW SOFT BAIT - March 24, 2019
    The Berkley PowerBait Power Jerk Shad is a truly versatile jerk bait with an improved hook keeper for higher hook up ratio. You can fish it weightless near the top of the water or with insert weights to get down into the heavy cover.

  • Berkley PowerBait Power Jerk Shad

  • War Eagle Gold Frame Tandem Colorado Spinnerbait - MORE COLORS War Eagle Gold Frame Tandem Colorado Spinnerbait - MORE COLORS - March 22, 2019
    Tandem Colorado blades produce an intense amount of vibration and when they're paired with a 24K gold frame it makes for a perfect stained water spinnerbait. Proudly made in the U.S.A. We've added colors Bleeding Shad, Hot Mouse, Hot White Chartreuse, and Pro's Choice to bring you their full selection.

  • War Eagle Gold Frame Tandem Colorado Spinnerbait

  • Strike King Thunder Cricket Vibrating Swim Jig - NEW JIG Strike King Thunder Cricket Vibrating Swim Jig - NEW JIG - March 12, 2019
    The Strike King Thunder Cricket was designed through a collaborative team effort by Kevin VanDam, Greg Hackney, Andy Montgomery and licensed by Z-Man. The Thunder Cricket features the new Owner Jungle Flipping Hook which many believe to be the finest hook ever made. It features a black nickel finish, no flex wide gap wire design with the bite being outside the swinging blade radius to allow for a much higher hook up ratio.

  • Strike King Thunder Cricket Vibrating Swim Jig

  • ANGLR Bullseye Bluetooth Fishing Tracker - NEW ACCESSORY ANGLR Bullseye Bluetooth Fishing Tracker - NEW ACCESSORY - March 8, 2019
    The ANGLR Bullseye is a Bluetooth enabled tracking accessory that pairs with ANGLR's free fishing app to make marking catches and waypoints as simple as clicking a button. It's the easiest and fastest way to mark waypoints and catches without ever pulling out your phone or tapping around on a graph.

  • ANGLR Bullseye Bluetooth Fishing Tracker

  • Berkley PowerBait Power Grubs - NEW COLORS & SIZES Berkley PowerBait Power Grubs - NEW COLORS & SIZES - March 8, 2019
    The Berkley PowerBait Power Grubs have the best in class action at even slower speeds than the competition. They have a bulky body for presence and rigging. We've added new colors Bluegill, Chartreuse Pepper, Green Pumpkin, Milky Chartreuse, Pro Blue Red Pearl, Salt and Pepper, Skeet's Ghost Minnow, and Watermelon in the new 4" and 5" sizes.

  • Berkley PowerBait Power Grubs

  • Bill Lewis MR-6 MDJ Series - NOW STOCKING Bill Lewis MR-6 MDJ Series - NOW STOCKING - March 8, 2019
    With a compact 2.25 inch body length, the Bill Lewis MR-6 (mid-range 6 ft) contains an internal weight transfer for long-casting abilities for a small-sized lure. The flattened-sides and tapered-tail combine for extreme vibration on a tight wiggle. The MR-6 has the ability to carry large size 4 Mustad Triple Grip hooks while still maintaining superb action.

  • Bill Lewis MR-6 MDJ Series

  • Berkley PowerBait Minnow - FULL COLOR SELECTION Berkley PowerBait Minnow - FULL COLOR SELECTION - March 8, 2019
    The preferred, proven, and popular shape of the Berkley PowerBait Minnow is great for jig trailers, spinner rigs, drop-shots, and other bottom bouncing rigs. Its split tail design provides subtle finesse presentations that are ideal for crappie, panfish, bass, walleye, and trout. We now carry all colors in the 2" size.

  • Berkley PowerBait Minnow

  • Berkley PowerBait Power Chunk - NEW SOFT BAIT Berkley PowerBait Power Chunk - NEW SOFT BAIT - March 7, 2019
    The Berkley PowerBait Power Chunk adds movement and bulk to your jig. It's designed with the old pork trailers in mind, but easier to use and with a texture that adds surface area for more PowerBait flavor. We've added all colors and sizes!

  • Berkley PowerBait Power Chunk

  • Berkley PowerBait Mantis Bug - NEW SOFT BAIT Berkley PowerBait Mantis Bug - NEW SOFT BAIT - March 7, 2019
    The Berkley PowerBait Mantis Bug has a compact bulky creature profile with small legs that move with little to no angler inputs, while the large legs add weight for longer pitches.

  • Berkley PowerBait Mantis Bug

  • Berkley PowerBait Jester - NEW SOFT BAIT Berkley PowerBait Jester - NEW SOFT BAIT - March 7, 2019
    The Berkley PowerBait Jester features a Japanese inspired shape & action with tons of surface area for maximum flavor, plus it's great on wobble head jigs. We've added the full selection.

  • Berkley PowerBait Jester

  • Berkley PowerBait Craw Fatty - NEW SOFT BAIT Berkley PowerBait Craw Fatty - NEW SOFT BAIT - March 6, 2019
    The Berkley PowerBait Craw Fatty has taken the ever-popular Bobby Lane design to the next level. It features bigger ribs and a wider body for maximum water disturbance, while the thinner body design results in flawless hook-ups.

  • Berkley PowerBait Craw Fatty

  • Lindy Little Nipper Jig - FULL SELECTION Lindy Little Nipper Jig - FULL SELECTION - March 6, 2019
    These beautiful hand tied jigs feature quality painted heads and color-contrasting feather tails. The Little Nipper comes in a variety of glow and standard colors, and features a stout hook that even steelhead anglers can feel confident in. We've added Lindy's full selection of colors and sizes.

  • Lindy Little Nipper Jig

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