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Fishing Tackle Announcements & Messages


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Berkley HighJacker - NEW HARD BAIT Berkley HighJacker - NEW HARD BAIT - January 17, 2019
Experience explosive top water action with the Berkley HighJacker. Designed for targeting aggressive schooling fish, the Berkley HighJacker has been refined to deliver the long-distance casting needed for targeting fish that are actively chasing schools of bait. Its unique hydrodynamic shape is ideal for matching smaller bait while its weighting system allows for easy walking actions at high speeds.

  • Berkley HighJacker

  • Strike King KVD Perfect Plastics Fat Baby Finesse Worm - NEW COLOR Strike King KVD Perfect Plastics Fat Baby Finesse Worm - NEW COLOR - January 17, 2019
    The KVD Fat Baby Finesse Worms have an oversized tail to allow more action and drag in water. It is a shorter length, with a larger diameter to allow the use of bigger tackle, but it still has super action. Color Moon Juice has been added to bring you the full selection!

  • Strike King KVD Perfect Plastics Fat Baby Finesse Worm

  • Berkley Flicker Shad Jointed Firetail - NEW HARD BAIT Berkley Flicker Shad Jointed Firetail - NEW HARD BAIT - January 17, 2019
    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. The Flicker Shad Jointed Firetail also sports a signature tail for extra attraction.

  • Berkley Flicker Shad Jointed Firetail

  • Berkley Flicker Shad Jointed - NEW HARD BAIT Berkley Flicker Shad Jointed - NEW HARD BAIT - January 17, 2019
    Berkley Flicker Shad performance with an even more exaggerated action. The Flicker Shad jointed models feature a jointed tail for added tail wag – resulting in the most side flash and roll out of any Flicker Shad. Each bait is individually tank tested ensuring this proven all-purpose trolling bait works right out of the package.

  • Berkley Flicker Shad Jointed

  • Berkley Flicker Shad Shallow - NEW HARD BAIT Berkley Flicker Shad Shallow - NEW HARD BAIT - January 17, 2019
    Proven Berkley Flicker Shad action for targeting shallower fish. The Flicker Shad shallow models feature the same great side roll and flash anglers have come to expect from Flicker Shad. Each bait is individually tank tested and sure to perform right out of the package whether you troll it, cast it, or stop and go retrieve.

  • Berkley Flicker Shad Shallow

  • Berkley Flicker Minnow - NEW COLOR Berkley Flicker Minnow - NEW COLOR - January 17, 2019
    Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, they created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. We've added new color Clear in 3 sizes.

  • Berkley Flicker Minnow

  • Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor Universal Sonar 2/i-Pilot GPS - NOW AVAILABLE Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor Universal Sonar 2/i-Pilot GPS - NOW AVAILABLE - January 17, 2019
    Ultrex is the first motor that combines Spot-Lock GPS anchoring and ultra-responsive Power Steering. That makes it the last motor you'll ever need. So say your goodbyes to the tried-and-trusted ex- motor and say hello to your next motor. Universal Sonar 2 keeps your built-in 2D transducer and wiring completely concealed and protected, running everything through the motor's shaft.

  • Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor Universal Sonar 2/i-Pilot GPS

  • Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor MEGA Down Imaging/i-Pilot Link GPS - NOW AVAILABLE Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor MEGA Down Imaging/i-Pilot Link GPS - NOW AVAILABLE - January 17, 2019
    Ultrex is the first motor that combines Spot-Lock GPS anchoring and ultra-responsive Power Steering. That makes it the last motor you'll ever need. So say your goodbyes to the tried-and-trusted ex- motor and say hello to your next motor. Humminbird MEGA Down Imaging technology built right into the motor. Providing the clearest images and no extra rigging.

  • Minn Kota Ultrex Bow-Mount Series Freshwater Trolling Motor MEGA Down Imaging/i-Pilot Link GPS

  • Minn Kota Fortrex Bow-Mount Series Freshwater Trolling Motor - NOW AVAILABLE Minn Kota Fortrex Bow-Mount Series Freshwater Trolling Motor - NOW AVAILABLE - January 17, 2019
    Nothing should stop you from getting on the water. Once you're there, Fortrex makes sure nothing gets in your way. Built insanely tough, with up to 112 pounds of thrust and a ruthless mount, it tears through anything in your path to deliver you to the fish.

  • Minn Kota Fortrex Bow-Mount Series Freshwater Trolling Motor

  • Cotton Cordell Deep C.C. Minnow - NEW HARD BAIT Cotton Cordell Deep C.C. Minnow - NEW HARD BAIT - January 17, 2019
    The Deep CC Minnow is an excellent trick of all trades for anglers looking to give fish multiple different presentations. The bait reaches astounding distances when cast, giving long retrieval opportunities when used as a jerkbait. The Deep CC Minnow can also double as a highly effective trolling bait, featuring a deadly tight wobbling action. All colors have been added!

  • Cotton Cordell Deep C.C. Minnow

  • Cotton Cordell Shallow C.C. Minnow - NEW HARD BAIT Cotton Cordell Shallow C.C. Minnow - NEW HARD BAIT - January 17, 2019
    The Shallow CC Minnow is a classic baitfish imitator that can be used throughout all seasons of the year. Work it with a consistent steady retrieve for the enticing wobbling action when fish are active, or try twitching it for a jerkbait presentation to elicit lethargic fish to strike. All colors have been added!

  • Cotton Cordell Shallow C.C. Minnow

  • Spro Pro Series Mike McClelland RkCrawler 50 - NEW HARD BAIT Spro Pro Series Mike McClelland RkCrawler 50 - NEW HARD BAIT - January 11, 2019
    The RkCrawler 50 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. The RkCrawler 50 is a smaller profile version of the popular RkCrawer 55. This crankbait has the same great wobbling hunting action as the original RkCrawler 55. Features 2 sticky sharp Gamakatsu treble hooks and comes in an array of fish-catching colors.

  • Spro Pro Series Mike McClelland RkCrawler 50

  • Abu Garcia Revo AL-F Low Profile Baitcast Reel - NEW REEL Abu Garcia Revo AL-F Low Profile Baitcast Reel - NEW REEL - January 11, 2019
    Engineered to give anglers the compact performance of the Revo MGX along with the versatility of a heavy-duty fishing reel, the Revo AL-F low profile reel features an aluminum frame for added strength while the C6 carbon side plates and aluminum main gear allow for maximum weight optimization. Easily adjustable and ultra compact to throw baits from lightweight finesse all the way to heavy jigs.

  • Abu Garcia Revo AL-F Low Profile Baitcast Reel

  • Abu Garcia Elite Max Spinning Reel - NEW REEL Abu Garcia Elite Max Spinning Reel - NEW REEL - January 11, 2019
    The Elite Max series of spinning reels exemplifies sleek reel design and performance in a compact package. Precision engineered with a IM-C6 one-piece gear box that houses computer optimized gearing, the Elite Max provides a gear system that is smooth and highly efficient for controlled presentations.

  • Abu Garcia Elite Max Spinning Reel

  • BOOYAH Vibra Wire Double Willow Spinnerbait - NEW SPINNERBAIT BOOYAH Vibra Wire Double Willow Spinnerbait - NEW SPINNERBAIT - January 11, 2019
    The BOOYAH Vibra Wire is a rethinking of the traditional spinnerbait. Available in two sizes, it features premium components including a plated wire, head, hook, high-grade ball-bearing swivel, and 55-strand skirts. However, the smaller wire is the difference maker for this spinnerbait. By using a smaller diameter wire, the Vibra Wire produces more vibration. We now carry all the colors!

  • BOOYAH Vibra Wire Double Willow Spinnerbait

  • BOOYAH Vibra Wire Tandem Spinnerbait - NEW SPINNERBAIT BOOYAH Vibra Wire Tandem Spinnerbait - NEW SPINNERBAIT - January 11, 2019
    The BOOYAH Vibra Wire is a rethinking of the traditional spinnerbait. Available in three sizes, it features premium components including a plated wire, head, hook, and high-grade ball-bearing swivel. However, the smaller wire is the difference maker for this spinnerbait. By using a smaller diameter wire, the Vibra Wire produces more vibration. More vibration equals more fish when you're throwing a spinnerbait. All colors have been added to offer a full selection!

  • BOOYAH Vibra Wire Tandem Spinnerbait

  • BOOYAH Squelcher Buzzbait - NEW BUZZ BAIT BOOYAH Squelcher Buzzbait - NEW BUZZ BAIT - January 11, 2019
    A quick-planing head with the keel designed to keep it running true, paired with a unique S-curved blade allows the Squelcher to be fished slower than other buzzbaits without it sinking. The blade nests into the rivet to create a piercing squelch and it also ticks against the frame during the counter-clockwise rotation for added sound and vibration. We've added both sizes in all colors!

  • BOOYAH Squelcher Buzzbait

  • BOOYAH One Knocker - NEW COLORS BOOYAH One Knocker - NEW COLORS - January 11, 2019
    The BOOYAH One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-catching sound and cutting edge color patterns. The One Knocker is famous for its single, oversized tungsten rattle that produces a "thump" unlike any other rattle bait. New colors Chrome Black, Crushed Bone, Ghost, Moonphase Shad, Tiger Craw, and Yellow Perch have been added to offer the full selection!

  • BOOYAH One Knocker

  • BOOYAH Melee Jig - NEW JIG BOOYAH Melee Jig - NEW JIG - January 11, 2019
    Run it into cover and it comes out unscathed on the other side. The BOOYAH MELEE deflects off of wood and all kinds of cover easily while providing a distinct clack from its unique head and blade combination. This bladed jig will put more bass in your live well when others fail. All colors and both sizes have been added!

  • BOOYAH Melee Jig

  • Bomber Jointed Wake Minnow - NEW SIZE Bomber Jointed Wake Minnow - NEW SIZE - January 11, 2019
    The Bomber Jointed Wake Minnow is designed to dance and move just under the water's surface while creating an eye-catching V-wake behind it. The 3D body and HD decoration enables this lure to attract all species of fish. The sturdy hardware keeps them hooked until you get a hand on them. New 4.5" size has been added to bring you the full selection!

  • Bomber Jointed Wake Minnow

  • BOOYAH Boss Pop - NEW COLORS BOOYAH Boss Pop - NEW COLORS - November 17, 2018
    The BOOYAH Bait Co. Boss Pop topwater chugger/popper comes with everything an angler needs to generate vicious surface action – cutting-edge color patterns, super-tight engineering, top-quality components and a feathered back treble hook. The Boss Pop chugs, spits, walks the dog and skitters across the surface like a panicked baitfish. New colors Chrome Black, Moonphase Shad, Summer Gill, and X Ray add to our full selection.

  • BOOYAH Boss Pop

  • BOOYAH Hard Knocker - NEW COLORS BOOYAH Hard Knocker - NEW COLORS - November 17, 2018
    The BOOYAH Hard Knocker is a great lipless crankbait for aggressive fishing. Multiple rattles create a higher pitch to draw fish from long distance. The Hard Knocker is specifically weighted to help make longer casts and available in three sizes to fit the conditions. Use it to probe flats in the spring and pick off schoolers in the fall. New colors Chrome Black, Crushed Bone, Ghost, Moonphase Shad, Tiger Craw, and Yellow Perch add to our full selection.

  • BOOYAH Hard Knocker

  • Abu Garcia - 25% Off Select Reels & Rods Abu Garcia - 25% Off Select Reels & Rods - November 15, 2018
    For a limited time save 25% on select Abu Garcia reels and rods, while supplies last! Offer limited to quantities on hand.

  • Abu Garcia

  • Bandit Rack-It - NEW HARD BAIT Bandit Rack-It - NEW HARD BAIT - November 15, 2018
    Bass can hear the difference with the Bandit Rack-It. The Rack-It is a square-bill crankbait that dives 4-6 feet deep and is perfect for using around rocks or wood thanks to the high-deflection rate. A molded-in and shaved bill also increases the hunting action to a new aggressive level. But the sound it makes is key. The butyrate body emits a unique sound that bass aren't used to hearing after years of other plastic cranks going past them.

  • Bandit Rack-It

  • Shimano Socorro SW Saltwater Front Drag Spinning Reel - NOW STOCKING Shimano Socorro SW Saltwater Front Drag Spinning Reel - NOW STOCKING - November 15, 2018
    True durability to tackle nearly anything in the salt best describes the new Shimano Socorro SW spinning reels. Equipped with long-lasting Hagane gearing, the Socorro reels give anglers the strength for both inshore and offshore action, and with X-Ship Technology, they offer the ultimate in smoothness and power. Fish with confidence. Socorro SW reels are ready.

  • Shimano Socorro SW Saltwater Front Drag Spinning Reel

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