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Fishing Tackle Announcements & Messages


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V&M Wild Thang Wild Lizzie - NOW IN STOCK V&M Wild Thang Wild Lizzie - NOW IN STOCK - January 26, 2017
Designed to displace as much water as possible, the V&M Wild Lizzie provides more thump and more vibration than any other lizard on the market. Built with a slender lizard body, numerous curled appendages, and a razor-thin tail, the V&M Wild Thang Lizards move massive amounts of water and have a versatile profile that comes to life with a number of different techniques. New colors Green Pumpkin Blue Haze and Green Pumpkin Purple Haze are now available!

  • V&M Wild Thang Wild Lizzie

  • V&M Wild Thang Worm - NOW IN STOCK V&M Wild Thang Worm - NOW IN STOCK - January 26, 2017
    Part of their Wild Thang Series of baits, the V&M Wild Thang has a very tight rippling tail action like no other worm in its class. The motion is so lifelike it actually intimidates the fish. Bass will eat it just to kill it. When they do it's GAME ON! Check out their full line of colors in the 8.5" and 10.5" sizes, including new colors Black Red, Green Pumpkin, and Green Pumpkin Purple!

  • V&M Wild Thang Worm

  • V&M - 3 Day Sale V&M - 3 Day Sale - January 26, 2017
    Save big on our entire line of V&M products with 25% off Friday, Saturday, and Sunday only! Offer expires January 29th at midnight. Limited to quantities on hand.

  • V&M

  • Jenko Fishing CD Series Deep Diving Crank Bait Wins Southern Open Jenko Fishing CD Series Deep Diving Crank Bait Wins Southern Open - January 26, 2017
    Jesse Wiggins, winner of the 2017 Bassmaster Southern Open, cranked his way to victory with the Jenko Fishing CD20!!!

  • Jenko Fishing CD Series Deep Diving Crank Bait

  • Berkley Havoc Juice Worm - MORE COLORS Berkley Havoc Juice Worm - MORE COLORS - January 26, 2017
    Check out the expanded selection in our Berkley Havoc Juice Worm and Juice Worm Jr.

    • Pro designed - Boyd Duckett
    • Unique body design so it will not roll over during retrieve
    • High action tail, even at slow speeds


  • Berkley Havoc Juice Worm

  • Berkley Havoc Federale Worm - ALL COLORS Berkley Havoc Federale Worm - ALL COLORS - January 26, 2017
    All colors now available in the Berkley Havoc Federale Worm.

    • Pro designed - Skeet Reese
    • This big 10" worm has incredible action that drives the bass crazy
    • The ribbed egg sack improves the hook to land ratio


  • Berkley Havoc Federale Worm

  • Berkley Havoc Craw Fatty - MORE COLORS Berkley Havoc Craw Fatty - MORE COLORS - January 25, 2017
    The full selection of colors is now available in the Berkley Havoc Craw Fatty.

    • Pro designed - Bobby Lane
    • Features bigger ribs and a wider body for maximum water disturbance
    • Thinner body design results in flawless hook-ups


  • Berkley Havoc Craw Fatty

  • Berkley Havoc Change Up - MORE COLORS Berkley Havoc Change Up - MORE COLORS - January 25, 2017
    Colors Black Red Fleck, Blue Pumpkin, Green Pumpkin, and Green Pumpkin Red Green have been added to our selection in the Berkley Havoc Change Up.

    • Pro designed - Scott Suggs
    • Holds a big hook for jaw jacking bass
    • Easy to rig and tournament winning colors


  • Berkley Havoc Change Up

  • Berkley Havoc Bottom Hopper Worms - MORE COLORS Berkley Havoc Bottom Hopper Worms - MORE COLORS - January 25, 2017
    With the addition of Redbug and Smoke Purple, the full color selection is now available in both sizes of the Berkley Havoc Bottom Hopper, the standard and the Bottom Hopper Jr.

    • Pro designed - Larry Nixon
    • Uniquely designed tail for improved action
    • Ideal for jig heads, Carolina rigs, and wacky worming


  • Berkley Havoc Bottom Hopper Worms

  • Berkley Havoc Beat Shad - MORE COLORS Berkley Havoc Beat Shad - MORE COLORS - January 25, 2017
    More colors now available on the Berkley Havoc Beat Shad page.

    • Pro designed - Mike Iaconelli
    • Amazing hybrid of a grub and finesse swimbait
    • The tail beats from side to side on any retrieval speed triggering a feeding response from bass


  • Berkley Havoc Beat Shad

  • Berkley Havoc Boss Dog - MORE COLORS Berkley Havoc Boss Dog - MORE COLORS - January 25, 2017
    Now offering the entire selection of colors in the Berkley Havoc Boss Dog.

    • Pro designed - Gary Klein
    • The Boss Dog was designed to have a unique presence in the water
    • Features quivering legs and a slithering tail
    • The body is designed to handle larger hooks


  • Berkley Havoc Boss Dog

  • Storm 360 GT Swimbait - NEW LURE Storm 360 GT Swimbait - NEW LURE - January 19, 2017
    THROW IT ANYWHERE. CATCH FISH EVERYWHERE.

    • The Storm 360GT Searchbait takes the final step in swimbait lure design. With attention paid to every detail, the forward development is evident at first glance.
    • Rattling, weighted, life-like jig head perfectly matches body for the ultimate natural presentation, while toe-in boot tail design ensures incredible action at every speed.
    • Exclusive VMC Coastal Black hook has extended "leg" on line tie to further enhance action. 60° angle keeps lure swimming in the perfect position.
    • Upscale designs, finishes and exclusive 3D holographic eyes.


  • Storm 360 GT Swimbait

  • Berkley PowerBait Shaky Snake - MORE COLORS Berkley PowerBait Shaky Snake - MORE COLORS - January 19, 2017
    Colors Black Blue Fleck, Black/Blue, Black/Chartreuse, Green Pumpkin/Chartreuse, Watermelon Big Red, and Watermelon/Chartreuse are now available in the Berkley PowerBait Shaky Snake.

    • Ribs add more surface area allowing more scent release
    • Tail design adds fluid-like motion to tail on light twitches
    • Beefed up head for proper rigging


  • Berkley PowerBait Shaky Snake

  • Berkley PowerBait Ripple Shad - MORE COLORS Berkley PowerBait Ripple Shad - MORE COLORS - January 19, 2017
    Colors Blue Silver, Green Ghost, and Uncle Rico are now available in our selection of the Berkley PowerBait Ripple Shad.

    • Unique segmented body for more vibration and swimming action
    • More surface area for better scent dispersion
    • Lifelike body/color detail and 3D red eyes
    • Exclusive PowerBait scent and flavor


  • Berkley PowerBait Ripple Shad

  • Berkley PowerBait Rib Snake - NOW IN STOCK Berkley PowerBait Rib Snake - NOW IN STOCK - January 19, 2017
    Full selection now in stock.
    • Great for targeting large tournament bass
    • Ribbed design for added scent release
    • Exclusive PowerBait scent and flavor


  • Berkley PowerBait Rib Snake

  • Berkley PowerBait Pro Shad - MORE COLORS Berkley PowerBait Pro Shad - MORE COLORS - January 19, 2017
    Colors Blue Ice and Madtom now available in our Berkley's PowerBait Pro Shad selection.

    • High energy tight action calls fish from far away
    • Big profile on bite-size bait looks real
    • Brand new pro-designed colors add fish catching flare


  • Berkley PowerBait Pro Shad

  • Berkley PowerBait Pro Grub - MORE COLORS Berkley PowerBait Pro Grub - MORE COLORS - January 19, 2017
    Now offering all colors in the Berkley PowerBait Pro Grub.

    • Pro-designed colors add fish catching flare
    • Big profile on bite-size bait gives a big target
    • Great tail action moves at all speeds


  • Berkley PowerBait Pro Grub

  • Berkley PowerBait Power Worms - MORE COLORS Berkley PowerBait Power Worms - MORE COLORS - January 19, 2017
    Our line of Berkley PowerBait Power Worms now includes all sizes and colors!

    • Ribbontail design swims naturally on the fall with twitches and short hops
    • Soft but firm texture irresistible to fish
    • Ideal for fishing all your favorite lakes, rivers and streams


  • Berkley PowerBait Power Worms
  • Berkley PowerBait Power Worms - 100 count bags

  • Sebile Flatt Shad Snagless - NEW DESIGN Sebile Flatt Shad Snagless - NEW DESIGN - January 16, 2017
    The Flatt Shad Snagless is one of Sebile’s most innovative designs. Thanks to the cleverly designed belly double hook and the feather teaser on the back, the Flatt Shad Snagless easily gets into and out of heavy cover with less risk of snagging.

  • Sebile Flatt Shad Snagless

  • Sebile Flatt Shad - NEW DESIGN Sebile Flatt Shad - NEW DESIGN - January 16, 2017
    Using lipless baits to search for fish is redefined with the versatility of the Flatt Shad. Perfect for any predator from the smallest to the largest, shallow or deep, in fresh or salt water.

  • Sebile Flatt Shad

  • Sebile Magic Swimmer - NEW DESIGN Sebile Magic Swimmer - NEW DESIGN - January 16, 2017
    Sebile's most renowned lure, the Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action even during steady retrieves. Popular with anglers worldwide and used to attract all species in fresh or salt water, its natural swimming action is just too much for most gamefish to resist.

  • Sebile Magic Swimmer

  • Sebile Magic Swimmer Soft - NEW DESIGN Sebile Magic Swimmer Soft - NEW DESIGN - January 16, 2017
    The Magic Swimmer Soft is a jointed soft plastic bait that swims as well as the original Magic Swimmer hardbait, PLUS it can be rigged; Texas-rigged, Carolina-rigged or nose hook it for drop shotting. Intricate details and realistic swimming action bring this lure to life. Swim it, jig it, or jerk it, the Magic Swimmer Soft is sure to please in all situations.

  • Sebile Magic Swimmer Soft

  • Sebile Pivot Frog - NEW DESIGN Sebile Pivot Frog - NEW DESIGN - January 16, 2017
    Sebile's Pivot Frog, available in a 2 1/2" size and 8 color options, adds some much needed innovation to the hollow frog category. Using the Gravity Hook System, a pivoting single wide-gap hook, allows the hook to freely rotate position. This allows for fewer snags and increases hook-up and landing ratios.

  • Sebile Pivot Frog

  • Sebile Vibrato - NEW DESIGN Sebile Vibrato - NEW DESIGN - January 16, 2017
    As its name implies, the Vibrato has a natural vibrating action. But unlike any other vibrating lure it vibrates on the fall, when jigged, twitched, retrieved steadily or trolled in any way and at any speed! The unique constant vibration is due to the design of the body being deeply compressed with a wider belly and a thinner back, causing it to vibrate regardless of how it is fished.

  • Sebile Vibrato

  • Abu Garcia Revo, Orra and Veritas - ON SALE Abu Garcia Revo, Orra and Veritas - ON SALE - January 13, 2017
    For a limited time enjoy lower prices on Abu Garcia Revo and Orra Reels and Veritas Rods!

  • Abu Garcia Sale

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