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Fishing Tackle Announcements & Messages


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YUM Break'n Shad - NEW COLORS YUM Break'n Shad - NEW COLORS - February 28, 2018
The Breakin' Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure. Check out new colors Blue Pearl, Chartreuse Clear Shad, Sinful Shad, and Tinfoil.

  • YUM Break'n Shad

  • YUM Bad Mamma - NEW COLORS YUM Bad Mamma - NEW COLORS - February 28, 2018
    Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. Check out new colors California 420, Green Pumpkin Shadow, Onyx, and Watermelon Green Pumpkin Laminate.

  • YUM Bad Mamma

  • YUM Genie - NOW IN STOCK YUM Genie - NOW IN STOCK - February 28, 2018
    The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with less rod tip movement. It is perfect for shaky head or Texas rigging. Thirteen colors are available, including four patterns new to YUM.

  • YUM Genie

  • YUM Dinger - NEW COLORS YUM Dinger - NEW COLORS - February 28, 2018
    The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. Check out new colors Bourbon Berry, Camo, Elders Magic, Ghillie Suit, Green Pumpkin/Blue Flake, Oxblood/Red Flake, Sugar Plum, and Watermelon Copper/Red Flake.

  • YUM Dinger

  • Roboworm Ned Worm - NEW SOFT BAIT Roboworm Ned Worm - NEW SOFT BAIT - February 22, 2018
    Designed to be fished with a jighead for the popular "ned" rig technique, but this bait will do so much more. A true multipurpose tool, this new design excels on the Ned Rig, Drop Shot, Wacky Rig, Weedless, Shakey Head, Nail weight, and Neko rig. Available in all of Roboworm's most popular colors, along with a few new special colors designed specifically for this bait. Made in the U.S.A.!

  • Roboworm Ned Worm

  • Daiwa Tatula XT Bass Rods - NOW IN STOCK Daiwa Tatula XT Bass Rods - NOW IN STOCK - February 22, 2018
    Daiwa's line of Tatula XT bass rods are for the experienced bass fisherman that needs quality and value. Tatula XT incorporates High Volume Fiber (HVF), a higher modulus carbon graphite construction of more volume of fibers and less resin, which gives the Tatula XT series its light weight, strength and sensitivity. X45 Bias Graphite Construction for virtually zero blank twist.

  • Daiwa Tatula XT Bass Casting Rods
  • Daiwa Tatula XT Bass Spinning Rods

  • Daiwa Tatula Bass Rods - NOW IN STOCK Daiwa Tatula Bass Rods - NOW IN STOCK - February 22, 2018
    This set of rods incorporates the latest cutting edge rod technology to take full advantage of the advanced performance standards set by TATULA Baitcasting Reels, including Daiwa's exclusive SVF (Super Volume Fiber) Graphite technology and 45 degree bias construction to prevent twisting of the blank.

  • Daiwa Tatula Bass Casting Rods
  • Daiwa Tatula Bass Spinning Rods

  • Daiwa Steez SV TWS Casting Reel - NOW IN STOCK Daiwa Steez SV TWS Casting Reel - NOW IN STOCK - February 22, 2018
    Daiwa Steez SV TWS Casting Reel features SV Concept, G1 Duralumin Spool that's 2 times stronger than magnesium, G1 Duralumin Drive Gear, T-Wing System (TWS) for longer casts with minimal backlash, Zero Adjuster, and newly designed "High Grip I-Shape Lightweight Knob" for a thin and light contour to create a comfortable non-slip feel to the fingers.

  • Daiwa Steez SV TWS Casting Reel

  • Daiwa Zillion HD TWS Baitcasting Reel - NOW IN STOCK Daiwa Zillion HD TWS Baitcasting Reel - NOW IN STOCK - February 22, 2018
    Zillion Type HD TWS is now Magsealed to make it more resistant to saltwater for inshore fishing. It also has a stronger drag, with 15.4 more pounds of drag to help you fight those stronger fish. The handle has been increased to a 100 mm Swept Handle to give you more leverage. And the handle now has an EVA custom handle knob. The new Zillion Type HD is the right reel to handle the saltwater and brackish water environment.

  • Daiwa Zillion HD TWS Baitcasting Reel

  • Daiwa Zillion SV TWS Baitcasting Reel - NOW IN STOCK Daiwa Zillion SV TWS Baitcasting Reel - NOW IN STOCK - February 22, 2018
    Daiwa Zillion SV TWS Casting Reel features their T-Wing System (TWS) for longer casts with minimal backlash, Zaion construction for lightweight strength and corrosion protection, Daiwa's exclusive swept handle, and a free floating spool.

  • Daiwa Zillion SV TWS Baitcasting Reel

  • Daiwa Tatula SV TWS Baitcasting Reel - NEW REEL Daiwa Tatula SV TWS Baitcasting Reel - NEW REEL - February 22, 2018
    Daiwa's Tatula SV TWS Casting Reel features their T-Wing System (TWS) for longer casts with minimal backlash, an aluminum frame, cut-away 90mm swept handle, custom I-shaped Soft Touch handle knobs, and compact body with bright glitter coating that is the same as Daiwa's high end models.

  • Daiwa Tatula SV TWS Baitcasting Reel

  • Daiwa Tatula CT Baitcasting Reel - NOW IN STOCK Daiwa Tatula CT Baitcasting Reel - NOW IN STOCK - February 22, 2018
    The Daiwa Tatula CT has a new compact size and features their T-wing System (TWS) to provide long casts with minimal backlash. It comes equipped with Daiwa's exclusive swept handle and an aluminum frame. Magforce Z means the spool starts faster and spins longer.

  • Daiwa Tatula CT Baitcasting Reel

  • PH Custom Lures Huntin' P Squarebill - NOW IN STOCK PH Custom Lures Huntin' P Squarebill - NOW IN STOCK - February 22, 2018
    Designed with a fat balsa wood body, the PH Custom Lures Huntin P' Squarebill comes hand tuned to deliver a hard-hunting wobble that bass find absolutely irresistible. Well-known among top FLW & Bassmasters Elite Series anglers, the PH Custom Lures Huntin P Squarebill delivers tournament-grade performance that is proven to cash checks.

  • PH Custom Lures Huntin' P Squarebill

  • PH Custom Lures Lil' Hunter Squarebill - NOW IN STOCK PH Custom Lures Lil' Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Lil' Hunter Squarebill delivers the same unbeatable balsa wood action as its big brother, the PH Custom Lures Huntin' P, but in a scaled down package that light feeding fish are sure to love. Hand-tuned to perfection, the PH Custom Lures Lil' Hunter Squarebill offers a hard-hunting action that excels over shallow flats or just above grass.

  • PH Custom Lures Lil' Hunter Squarebill

  • PH Custom Lures Mag Hunter Squarebill - NOW IN STOCK PH Custom Lures Mag Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Mag Hunter is the newest addition to their already famous handmade balsa square bill line. This large body Square Bill comes in meticulously hand painted colors that are sure to get the big girls in the boat. The Mag hunter comes standard with Circuit board lips, and top of the line VMC Hooks paired just for this square bill. All PH Custom lures baits are hand tuned prior to shipping.

  • PH Custom Lures Mag Hunter Squarebill

  • PH Custom Lures P Wee - NOW IN STOCK PH Custom Lures P Wee - NOW IN STOCK - February 22, 2018
    This thin flat bait with an attitude is sure to produce aggressive strikes. Its hard fast action makes it very popular among river fisherman and is ideal for those heavy current situations. The hardest wobbling flat bait on the market, period!

  • PH Custom Lures P Wee

  • PH Custom Lures Tiny Hunter Squarebill - NOW IN STOCK PH Custom Lures Tiny Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Square Bill line is by far the best handmade balsa crankbaits on the market today. Designed with a fat balsa body, the Tiny Hunter is the smallest in their line and comes hand tuned and guaranteed to deliver that hard-hunting wobble that bass find absolutely irresistible.

  • PH Custom Lures Tiny Hunter Squarebill

  • PH Custom Lures Skinny P - NOW IN STOCK PH Custom Lures Skinny P - NOW IN STOCK - February 22, 2018
    Designed with a thin, flat-sided profile, the PH Custom Lures Skinny P provides a deadly balsa wood action that excels at getting lethargic, cold-water bass to start feeding. Hand-tuned to run true right out of the package, the PH Custom Lures Skinny P delivers a tight wobbling action that digs all the way down to the 6-foot range.

  • PH Custom Lures Skinny P

  • PH Custom Lures Baitfish - NOW IN STOCK PH Custom Lures Baitfish - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Baitfish is a balsa shad style crankbait that was designed to fish year-round, but excels in tougher conditions and cold water situations. This bait casts farther than other shad style baits and features a very tight wobble on retrieve. The Baitfish paint patterns have been designed carefully for a variety of fishing situations.

  • PH Custom Lures Baitfish

  • PH Custom Lures Lowen's Dollar Bill - NOW IN STOCK PH Custom Lures Lowen's Dollar Bill - NOW IN STOCK - February 22, 2018
    Known around the country as a flat bait fishing master, Elite Series Pro "Dollar" Bill Lowen teamed up with Phil Hunt to design this premium balsa flat bait to dive into the 5-7 foot range. This bait has a medium vibration that is suitable for year-round fishing in all types of water making it extremely versatile.

  • PH Custom Lures Lowen's Dollar Bill

  • PH Custom Lures Lowen's Cyber Craw - NOW IN STOCK PH Custom Lures Lowen's Cyber Craw - NOW IN STOCK - February 22, 2018
    A handmade balsa bait that has been a secret for years until now! The PH Custom lures Cyber Craw has an amazing backup action that entices those extra bites. This bait when worked with a Stop-and-Retrieve motion will actually backup, mimicking a crawfish. This bait is a must have!

  • PH Custom Lures Lowen's Cyber Craw

  • PH Custom Lures Lil' Thumper - NOW IN STOCK PH Custom Lures Lil' Thumper - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Lil' Thumper delivers premium-grade performance and old-school appeal that can’t be beat. Made one at a time, by hand, from high-quality balsa wood, the PH Custom Lures Lil' Thumper delivers an erratic and buoyant action that you can only get from balsa wood. Designed with a coffin-shaped circuit board lip, the PH Custom Lures Lil' Thumper features a through-body wire construction that reinforces the body from end-to-end.

  • PH Custom Lures Lil' Thumper

  • PH Custom Lures Lil' Diver - NOW IN STOCK PH Custom Lures Lil' Diver - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Lil’ Diver is designed to bring that hard thumping action balsa is known for into a deeper diving bait. The compact but buoyant body packs an incredible punch that bass find irresistible. Built with the best components available, this bait will definitely be a go-to when the bass start moving deeper.

  • PH Custom Lures Lil' Diver

  • PH Custom Lures Hand Tied Flipping Jig - NOW IN STOCK PH Custom Lures Hand Tied Flipping Jig - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Hand Tied Jig features hand tied silicone skirts in multiple attractive colors. The paint is baked longer to provide a more chip resistant finish, and the shank also has a molded bait keeper to secure your trailer. 100% Hand Made in America.

  • PH Custom Lures Hand Tied Flipping Jig

  • PH Custom Lures Hand Tied Football Jig - NOW IN STOCK PH Custom Lures Hand Tied Football Jig - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Hand Tied Football Jig features hand tied silicone skirts in proven fish catching colors. The bait is armed with a Mustad heavy wire black nickel hook and the shank also has a molded bait keeper to secure your trailer. 100% Hand Made in America.

  • PH Custom Lures Hand Tied Football Jig

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