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Bill Lewis Echo 1.75 - MORE COLORS Bill Lewis Echo 1.75 - MORE COLORS - May 2, 2017
Now pick from all 21 colors in the Bill Lewis Echo 1.75! With the addition of all six new 2017 colors, shop their full selection here.

  • Bill Lewis Echo 1.75

  • Daiwa Yamamoto Neko Fat Worm - NEW SOFT BAIT Daiwa Yamamoto Neko Fat Worm - NEW SOFT BAIT - May 1, 2017
    A beefier version of the Daiwa Yamamoto Neko Straight Worm, the Neko Fat Worm is impregnated with a healthy dose of salt to deliver an enticing slow rate-of-fall just like all Yamamoto soft plastics. It can be fished very effectively on shakey heads, drop shots, Texas rigs, and Carolina rigs in addition to the Neko Rig.

  • Daiwa Yamamoto Neko Fat Worm

  • Daiwa Fuego CT Casting Reels - NEW REELS Daiwa Fuego CT Casting Reels - NEW REELS - May 1, 2017
    2017 FUEGO CT line of baitcasters feature an all new lower profile design that is as good looking as it is comfortable to fish. What makes this reel special is the aluminum CT frame that delivers durability and performance and the air rotation which gives it a silky-smooth effortless retrieve. The Magforce braking system delivers an incredible free-spool with an extremely long and manageable cast.

  • Daiwa Fuego CT Casting Reels

  • Daiwa Yamamoto Neko Straight Worm - NEW SOFT BAIT Daiwa Yamamoto Neko Straight Worm - NEW SOFT BAIT - May 1, 2017
    Combining Daiwa's demand for perfection with Yamamoto's legendary soft plastic, the Daiwa Yamamoto Neko Worm Series is sure to make waves on the tournament circuits. Specifically engineered to be used with a nail weight in the head - Neko Rig - each style produces tremendous action with the slightest movement of the rod tip.

  • Daiwa Yamamoto Neko Straight Worm

  • Zoom Boot Tail Fluke - NEW SWIMBAIT Zoom Boot Tail Fluke - NEW SWIMBAIT - April 30, 2017
    Introducing the new Zoom Boot Tail Fluke, the newest elaboration on the famous Zoom Fluke line-up. It features a sleek profile, streamlined design, and super soft composition allowing the boot tail to impart a tantalizing kicking action. It's made to fish anywhere, anytime, anyway. From light line and small jig heads to heavy braided line and umbrella rigs, the all new Zoom Boot Tail Fluke is here to pave its own way!

  • Zoom Boot-Tail Fluke

  • G.Loomis GLX Series - NEW RODS G.Loomis GLX Series - NEW RODS - April 28, 2017
    GLX. Three letters synonymous with G. Loomis, it was the first graphite made strictly to build fishing rods starting back in 1993. G.Loomis now brings out the next generation with 35 new GLX bass rods, including 20 casting and 15 spinning models. Anglers will quickly notice blanks up to 20-percent lighter and better handle design ergonomics - but where the rods really shine is the better balance that enhances to total, overall rod fishability.

  • G.Loomis GLX Rods

  • Z-Man Evergreen ChatterBait Jack Hammer - NEW JIG Z-Man Evergreen ChatterBait Jack Hammer - NEW JIG - April 28, 2017
    The latest example of Z-Man's commitment to continually evolving, improving, and expanding a bait that's unmatched in its ability to deliver a crankbait action, jig profile, and spinnerbait flash, the ChatterBait Jack Hammer raises the bar on premium construction and detail, yet again. Built around a heavy duty black nickel Gamakatsu flipping hook, the Jack Hammer's head shape-equipped with lifelike 3D eyes-facilitates a low center of gravity for balance and easy skipping. It also touts a super-strong, snag-resistant Decoy Egg Snap line tie, and hard and thin, stainless steel hexagonal ChatterBlade.

  • Z-Man Evergreen ChatterBait Jack Hammer

  • Zoom Bait - NEW COLORS Zoom Bait - NEW COLORS - April 21, 2017
    Check out new special run color Tilapia Magic now in even more baits! Now available in the Zoom Lizard, Finesse Worm, Trick Worm, Ultra-Vibe Speed Worm, Brush Hog, Baby Brush Hog, Super Fluke, Ol' Monster, Ultra-Vibe Speed Craw, Magnum Trick Worm, Z-Craw, and Z-Craw Jr.

  • Zoom Bait

  • BOOYAH Prank - NEW HARD BAIT BOOYAH Prank - NEW HARD BAIT - April 21, 2017
    You've never seen a lure like the BOOYAH Prank. A lipped popper, the Prank can be worked on top as a popper that spits water thanks to a cupped and shaved mouth. But it also doubles as a shallow-running crankbait where the shaved back helps impart a serious swimming action. A feather-dressed treble adds the final touch to entice strikes.

  • BOOYAH Prank

  • Seaguar Rippin' Premium Monofilament Line - NEW LINE Seaguar Rippin' Premium Monofilament Line - NEW LINE - April 20, 2017
    This thin-diameter, premium monofilament packs a wallop with exceptional knot and tensile strength; yet, it's soft and supple with very low memory to cast like a bullet. Low stretch properties provide surer hook-sets, and this line's UV protection extends its high-performance qualities.

  • Seaguar Rippin' Premium Monofilament Line

  • Seaguar Flippin' Fluoro Fluorocarbon Line - NEW LINE Seaguar Flippin' Fluoro Fluorocarbon Line - NEW LINE - April 20, 2017
    Clear water. Heavy cover and structure. Spool up with premium fluorocarbon designed for flipping and pitching. Denny Brauer Signature Series Flippin' Fluoro has it all - best-in-class impact & knot strength, remarkable abrasion resistance and virtually no stretch for extra sensitivity. Better feel for better hook-sets.

  • Seaguar Flippin' Fluoro Fluorocarbon Line

  • Seaguar Flippin' Braid Line Seaguar Flippin' Braid Line - April 20, 2017
    Designed to horse fish out of the nastiest vegetation, Denny Brauer Signature Series Flippin' Braid in low-visibility black features 8 ultra-thin strands in a tight, round-profile weave. It has exceptional impact strength and abrasion resistance for cutting through heavy cover. And because it's no-stretch, you can feel every quick-reaction strike for power hook-sets.

  • Seaguar Flippin' Braid Line

  • Seaguar Finesse Fluorocarbon Line - NEW LINE Seaguar Finesse Fluorocarbon Line - NEW LINE - April 20, 2017
    Light line. Big fish. No Problem. Exclusive double-structure process combines two custom Seaguar fluorocarbon resins to create a line with smaller diameters and exceptional knot and tensile strength. It's soft and supple with low memory, making it a great choice for finesse applications.

  • Seaguar Finesse Fluorocarbon Line

  • Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line - NEW LINE Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line - NEW LINE - April 20, 2017
    A strong, stealthy replacement for wire leaders. Built to target toothy fish, this leader material features smaller line diameters with incredible knot & tensile strength. Made from 100% Seaguar resins, it's extremely soft with low memory and virtually invisible underwater.

  • Seaguar AbrazX Muskie/Pike Leader Fluorocarbon Line

  • Culprit Fat Max - MORE COLORS Culprit Fat Max - MORE COLORS - April 17, 2017
    Expanded color selection now available in the Culprit Fat Max. Check out Green Pumpkin, Green Pumpkin Red, Sprayed Grass, Trophy Hunter, and Watermelon Red.

  • Culprit Fat Max

  • Yellow Magic Japanese Popper - MORE COLORS Yellow Magic Japanese Popper - MORE COLORS - April 13, 2017
    More colors now available in both the regular 1/4 oz and Magnum 1/2 oz size of Yellow Magic's Japanese topwater baits: Black Shad, Blue Fire, Bream, Peacock, Saucy Shad, White Shad, and Yellow Frog.

  • Yellow Magic Japanese Popper

  • Culprit Original Culprit Worm - MORE COLORS Culprit Original Culprit Worm - MORE COLORS - April 13, 2017
    A proven leader for more than two-and-a-half decades, the Original Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections gives anglers the extra edge. Check out our newly expanded selection!

  • Culprit Original Culprit Worm

  • Zoom Bait - NEW COLORS Zoom Bait - NEW COLORS - April 8, 2017
    Grab the colors you want now! We've got even more Zoom in stock in more colors. Check out new colors including Glitter Bomb, Tilapia, Killer Dawn, Huckleberry, and Tilapia Magic!

  • Zoom Bait

  • Jackall Gantarel Jr. Hard Swimbait - NOW IN STOCK Jackall Gantarel Jr. Hard Swimbait - NOW IN STOCK - April 8, 2017
    The Jackall Gantarel Jr. packs all the same lifelike action of the original Gantarel into a new, compact bluegill swimbait size. A steady retrieve creates a natural "S" swimming pattern. Twitch your rod tip and the Gantarel Jr. turns 180-degrees, triggering vicious strikes.

  • Jackall Gantarel Jr. Hard Swimbait

  • Cal Coast Fishing Clip-N-Cull - NEW ACCESSORY Cal Coast Fishing Clip-N-Cull - NEW ACCESSORY - April 8, 2017
    The Cal Coast Fishing Clip-N-Cull is a premium puncture free culling system containing six premium culling tags with color floats. It features adjustable grip strength, built-in grip release system, built-in loop for fin clips, crush free color floats to identify each fish, and is rust free.

  • Cal Coast Fishing Clip-N-Cull

  • G.Loomis Bass Crankbait Series Casting Rods - SALE G.Loomis Bass Crankbait Series Casting Rods - SALE - April 7, 2017
    Save $72 and up on select G.Loomis Bass Crankbait Series Casting Rods. While supplies last! Limited quantities available! Regular price $240.00 TO $265.00, sale price $168.00 to $185.50.

  • G.Loomis Bass Crankbait Series Casting Rods

  • Shimano Sahara FE Series Spinning Reel - SALE Shimano Sahara FE Series Spinning Reel - SALE - April 7, 2017
    Save $20 on the Shimano Sahara FE Spinning Reel. While supplies last! Limited quantities available! Regular price $79.99, sale price $59.99.

  • Shimano Sahara FE Series Spinning Reel

  • Shimano Saros FA Spinning Reels - SALE Shimano Saros FA Spinning Reels - SALE - April 7, 2017
    Save $40 on the Shimano Saros FA Spinning Reel. While supplies last! Limited quantities available! Regular price $149.99, sale price $109.99.

  • Shimano Saros FA Spinning Reels

  • Jackall TN Series Lipless Crankbait - MORE COLORS Jackall TN Series Lipless Crankbait - MORE COLORS - April 7, 2017
    The TN/60 and TN/70 feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This translates into more vibration and greater sound. Shop our expanded selection in the TN/60 model.

  • Jackall TN Series Lipless Crankbait

  • Cal Coast Fishing Tournament Bait Sack - NOW IN STOCK Cal Coast Fishing Tournament Bait Sack - NOW IN STOCK - April 7, 2017
    The Tournament Bait Sack is a tinted version of the original Bait Sack Premium Lure Protector. It's the fastest, easiest, and most secure lure protector on the planet. Just squeeze with one hand to open, drop the lure in, place the line under the line keeper, and clip onto your rod. It’s that simple!

  • Cal Coast Fishing Tournament Bait Sack

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