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Fishing Tackle Announcements & Messages


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Bomber Fat Free Shads - NOW IN STOCK Bomber Fat Free Shads - NOW IN STOCK - March 8, 2018
The Bomber Fat Free Shad is a flat-sided and deep-diving crankbait with realistic colors and eyes. It's the crank that revolutionized the industry and brought flat-sided baits to the mainstream. New colors Blue Back Herring, Crawly Bottom, Green Ghost, Mimosa, Pure Shad, Shadtreuse, Speckled Perch, and Tiger Perch are now in stock in multiples sizes!

  • Bomber Fat Free Shad
  • Bomber Fat Free Fingerling
  • Bomber Fat Free Shad Jr.

  • Bandit Lures Walleye Deep - NOW IN STOCK Bandit Lures Walleye Deep - NOW IN STOCK - March 8, 2018
    The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender minnow jerkbait. New colors Chrome/Red Eye, Clear, a new version of Humble Bee (07), Neon Shad, Red Fire Tiger, and Transparent Gizzard Shad are now in stock.

  • Bandit Lures Walleye Deep

  • Bandit B-Shad - NOW IN STOCK Bandit B-Shad - NOW IN STOCK - March 8, 2018
    The Bandit B-Shad jerkbait/slender minnow plug is designed for both trolling and casting for bass, walleye, and even zander and other gamefish. New colors Chrome/Red Eye, a new version of Humble Bee (07), Orange Crush, Red Fire Tiger, Red Head, Transparent Gizzard Shad, Viral Perch, and Wild Thing are now in stock.

  • Bandit B-Shad

  • Daiwa Tatula Elite Signature Series Bass Rods - NEW RODS Daiwa Tatula Elite Signature Series Bass Rods - NEW RODS - March 1, 2018
    Daiwa's added Tatula Elite Series Bass Rods to its stellar line up. What makes these rods so special? These are true signature series rods that were developed by Daiwa's Pros such as Randy Howell, Brent Ehrler, Ish Monroe, Takahiro Omori, Andy Montgomery, Seth Feider and Cody Meyers. Each pro was asked to pick their favorite techniques and design specific rods to be the ultimate action to accomplish that technique.

  • Daiwa Tatula Elite Signature Series Bass Casting Rods
  • Daiwa Tatula Elite Signature Series Bass Spinning Rods

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits - SPECIAL COLOR Strike King Pro-Model Xtra-Deep (XD) Crankbaits - SPECIAL COLOR - March 1, 2018
    The XD Series from Strike King. These baits are designed for one thing, to dive Xtra Deep! Designed by the pro's and featuring 3D eyes, free floating rattles and chip proof paint. You won't find color MM Moongill in Strike King's catalog, but it's a Mark Menendez special color we carry for you! It's now in stock in the 6XD model as well.

  • Strike King Pro-Model Xtra-Deep (XD) Crankbaits

  • Z-Man TT Lures SnakelockZ Jigheads - NEW JIGHEAD Z-Man TT Lures SnakelockZ Jigheads - NEW JIGHEAD - March 1, 2018
    Designed for snag-free fishing in both fresh and saltwater environs, the SnakelockZ allows anglers to fish swimbaits, shads, worms, or craws through all types of cover thanks to its streamlined, bullet shaped head and weedless design.

  • Z-Man TT Lures SnakelockZ Jigheads

  • Z-Man TT Lures HeadlockZ HD Jigheads - NOW IN STOCK Z-Man TT Lures HeadlockZ HD Jigheads - NOW IN STOCK - March 1, 2018
    Designed to pair with ElaZtech plastics and to hold up to Australia's brutally strong gamefish, HeadlockZ HD jigheads are now available in the United States through an exclusive partnership between TT Lures and Z-Man! Built around extra heavy-duty Mustad UltraPoint hooks, anglers now can pair the toughest plastics around with equally tough jigheads.

  • Z-Man TT Lures HeadlockZ HD Jigheads

  • Z-Man TT Lures NedlockZ HD Jigheads - NEW JIGHEAD Z-Man TT Lures NedlockZ HD Jigheads - NEW JIGHEAD - March 1, 2018
    Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures NedlockZ HD Jigheads are equipped with extra-heavy duty Mustad UltraPoint hooks that allow for heavier tackle and drag settings than standard Finesse ShroomZ jigheads.

  • Z-Man TT Lures NedlockZ HD Jigheads

  • Z-Man JigheadZ - NOW IN STOCK Z-Man JigheadZ - NOW IN STOCK - March 1, 2018
    Expertly balanced and featuring strong Mustad UltraPoint hooks, JigheadZ's unique barbed-keeper design is a breeze to rig - even with 10X Tough ElaZtech baits - and prevents baits from sliding down after a missed strike or hard cast.

  • Z-Man JigheadZ

  • Z-Man CrossEyeZ Power Finesse Jig - NEW JIG Z-Man CrossEyeZ Power Finesse Jig - NEW JIG - March 1, 2018
    A more compact, streamlined offering designed in conjunction with B.A.S.S. Elite Series pro and noted jig-fishing specialist David Walker, CrossEyeZ Power Finesse Jigs are ideal for casting, pitching, skipping and swimming.

  • Z-Man CrossEyeZ Power Finesse Jig

  • Z-Man ChatterBait Mini - NOW IN STOCK Z-Man ChatterBait Mini - NOW IN STOCK - March 1, 2018
    This downsized ChatterBait finesse model packs the same action and vibration as the Original ChatterBait. Featuring a smaller blade than its larger brethren, the Mini is an excellent choice for light-tackle, clear-water situations when the fish are finicky.

  • Z-Man ChatterBait Mini

  • Z-Man Original ChatterBait -  EXPANDED SELECTION Z-Man Original ChatterBait - EXPANDED SELECTION - March 1, 2018
    This groundbreaking lure's patented design and trademarked hex-shaped blade combine to produce unmatched vibration, flash, and action, enabling it to perform like a crankbait, jig and spinnerbait. Colors Black/Red, Carolina Craw, Green Pumpkin Purple, and Greenback Shad have been added to expand our selection, along with more 1/4 oz options!

  • Z-Man Original ChatterBait

  • Nichols Ben Parker Magnum Treble Hooks - NEW TERMINAL TACKLE Nichols Ben Parker Magnum Treble Hooks - NEW TERMINAL TACKLE - March 1, 2018
    Two Premium 3/0 Owner ST-36 Trebles hand-tied with Pearl Flashabou. The exact hook that comes stock on every Nichols Lures Ben Parker Magnum Spoon!

  • Nichols Ben Parker Magnum Treble Hooks

  • Nichols Ben Parker Magnum Stinger Hooks - NOW IN STOCK Nichols Ben Parker Magnum Stinger Hooks - NOW IN STOCK - March 1, 2018
    The Magnum Stinger Hooks can be added to large flutter spoons to add extra hook up power. Sometimes fish may strike at the nose of the lure and that is exactly why a custom added assist hook comes into play. These stinger hooks not only help secure an already hooked fish, but can hook a fish on its own or hook a second fish entirely.

  • Nichols Ben Parker Magnum Stinger Hooks

  • Nichols Pulsator Metal Flake Spinnerbaits - EXPANDED SELECTION Nichols Pulsator Metal Flake Spinnerbaits - EXPANDED SELECTION - March 1, 2018
    Nichols Metal Flake Spinnerbaits feature patented, tapered hand-painted blades, creating a new era in spinnerbaits by maximizing vibration and sound like no other conventional blade. Colors Blue Shad Nickel Blue, Blue Shad White Blue, Bluegill, Bombshell Shad, Chartreuse and White Nickel/Gold, Crystal Nickel Green, and Transparent Chartreuse are now available along with a .44 Mag 1/2 oz size in select colors!

  • Nichols Lures Pulsator Metal Flake Spinnerbaits

  • Nichols Ben Parker Wild Hare Jig - NOW IN STOCK Nichols Ben Parker Wild Hare Jig - NOW IN STOCK - March 1, 2018
    Tied right here in the USA, the Ben Parker Wild Hare jig is unlike any other hair on the market. It features a jointed articulation, which allows for a longer presentation and WILD action! Made with premium Owner hooks on a 1/2 oz teardrop style head.

  • Nichols Ben Parker Wild Hare Jig

  • Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK - March 1, 2018
    The MBP Series Swimbait head is perfect for larger 7 and 8 inch soft swimbait presentations. Featuring a super sharp 8/0 Mustard hook with 4 Toothpick Keeper Collars down the shank, ensuring a solid connection and no slippage. Full selection available now!

  • Nichols Ben Parker Magnum Swimbait Head

  • Nichols Ben Parker Mini Magnum Flutter Spoon - MORE COLORS Nichols Ben Parker Mini Magnum Flutter Spoon - MORE COLORS - March 1, 2018
    Providing all of the action and flash of its big brother, the Mini Magnum offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of competition. Gizzard, Shattered Glass Silver, and Super Shad are now available in our full selection!

  • Nichols Ben Parker Mini Magnum Flutter Spoon

  • Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS - March 1, 2018
    The 8" Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner ST-36 Treble tied with Pearl Flashabou, American Made Worth Split Rings, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package! Colors Gizzard and Super Shad now round out our fill selection!

  • Nichols Ben Parker Magnum Flutter Spoon

  • Nichols Lake Fork Flutter Spoon - MORE COLORS Nichols Lake Fork Flutter Spoon - MORE COLORS - March 1, 2018
    The Spooning technique has caught fire, and the Nichols Lake Fork Flutter Spoon meets every need. Available in different finishes, this bait flutters perfectly, featuring a quality Owner treble hook with hand-tied Flashabou, Spro Power Swivels, and Worth split rings. We've added color Purple Threadfin to bring you their full selection!

  • Nichols Lake Fork Flutter Spoon

  • Nichols Mojo Flutter Spoon - NOW IN STOCK Nichols Mojo Flutter Spoon - NOW IN STOCK - March 1, 2018
    The 2-1/4", 1/2 oz Mojo Flutter Spoon is perfect when big fish are keying on small bait! Assembled using only the finest components, including Spro Power Swivels, Owner Hooks, and Worth Split Rings. Hand-tied Flashabou adds another level of attraction, and rounds out this great bait from top to bottom!

  • Nichols Mojo Flutter Spoon

  • YUM Money Minnow - NEW COLORS YUM Money Minnow - NEW COLORS - February 28, 2018
    The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. Check out new colors Blue Mist ,Clear Gold, Crystal Smoke, Fog Light, Olive Oil, and Trick.

  • YUM Money Minnow

  • YUM Break'n Shad - NEW COLORS YUM Break'n Shad - NEW COLORS - February 28, 2018
    The Breakin' Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure. Check out new colors Blue Pearl, Chartreuse Clear Shad, Sinful Shad, and Tinfoil.

  • YUM Break'n Shad

  • YUM Bad Mamma - NEW COLORS YUM Bad Mamma - NEW COLORS - February 28, 2018
    Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. Check out new colors California 420, Green Pumpkin Shadow, Onyx, and Watermelon Green Pumpkin Laminate.

  • YUM Bad Mamma

  • YUM Genie - NOW IN STOCK YUM Genie - NOW IN STOCK - February 28, 2018
    The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with less rod tip movement. It is perfect for shaky head or Texas rigging. Thirteen colors are available, including four patterns new to YUM.

  • YUM Genie

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