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Fishing Tackle Announcements & Messages


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Nichols Ben Parker Wild Hare Jig - NOW IN STOCK Nichols Ben Parker Wild Hare Jig - NOW IN STOCK - March 1, 2018
Tied right here in the USA, the Ben Parker Wild Hare jig is unlike any other hair on the market. It features a jointed articulation, which allows for a longer presentation and WILD action! Made with premium Owner hooks on a 1/2 oz teardrop style head.

  • Nichols Ben Parker Wild Hare Jig

  • Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK Nichols Ben Parker Magnum Swimbait Head - NOW IN STOCK - March 1, 2018
    The MBP Series Swimbait head is perfect for larger 7 and 8 inch soft swimbait presentations. Featuring a super sharp 8/0 Mustard hook with 4 Toothpick Keeper Collars down the shank, ensuring a solid connection and no slippage. Full selection available now!

  • Nichols Ben Parker Magnum Swimbait Head

  • Nichols Ben Parker Mini Magnum Flutter Spoon - MORE COLORS Nichols Ben Parker Mini Magnum Flutter Spoon - MORE COLORS - March 1, 2018
    Providing all of the action and flash of its big brother, the Mini Magnum offers a slightly smaller package that is perfect for matching all types of forage. Proportional to the original, it maintains the same contour and big fish attraction that has been used to cash checks at the highest levels of competition. Gizzard, Shattered Glass Silver, and Super Shad are now available in our full selection!

  • Nichols Ben Parker Mini Magnum Flutter Spoon

  • Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS Nichols Ben Parker Magnum Flutter Spoon - MORE COLORS - March 1, 2018
    The 8" Ben Parker Magnum Spoon is a sure winner. Featuring a premium 3/0 Owner ST-36 Treble tied with Pearl Flashabou, American Made Worth Split Rings, and finished with a Size 4 Spro Power Swivel at the top, this spoon is ready to fish out of the package! Colors Gizzard and Super Shad now round out our fill selection!

  • Nichols Ben Parker Magnum Flutter Spoon

  • Nichols Lake Fork Flutter Spoon - MORE COLORS Nichols Lake Fork Flutter Spoon - MORE COLORS - March 1, 2018
    The Spooning technique has caught fire, and the Nichols Lake Fork Flutter Spoon meets every need. Available in different finishes, this bait flutters perfectly, featuring a quality Owner treble hook with hand-tied Flashabou, Spro Power Swivels, and Worth split rings. We've added color Purple Threadfin to bring you their full selection!

  • Nichols Lake Fork Flutter Spoon

  • Nichols Mojo Flutter Spoon - NOW IN STOCK Nichols Mojo Flutter Spoon - NOW IN STOCK - March 1, 2018
    The 2-1/4", 1/2 oz Mojo Flutter Spoon is perfect when big fish are keying on small bait! Assembled using only the finest components, including Spro Power Swivels, Owner Hooks, and Worth Split Rings. Hand-tied Flashabou adds another level of attraction, and rounds out this great bait from top to bottom!

  • Nichols Mojo Flutter Spoon

  • YUM Money Minnow - NEW COLORS YUM Money Minnow - NEW COLORS - February 28, 2018
    The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook slot. The hook slot feature allows for easy and straight rigging, which delivers the most consistent swimming action on the market right out of the pack. Check out new colors Blue Mist ,Clear Gold, Crystal Smoke, Fog Light, Olive Oil, and Trick.

  • YUM Money Minnow

  • YUM Break'n Shad - NEW COLORS YUM Break'n Shad - NEW COLORS - February 28, 2018
    The Breakin' Shad features a baitfish profile and produces an erratic, darting action when twitched. A deep belly slot makes rigging and setting the hook easy and sure. Check out new colors Blue Pearl, Chartreuse Clear Shad, Sinful Shad, and Tinfoil.

  • YUM Break'n Shad

  • YUM Bad Mamma - NEW COLORS YUM Bad Mamma - NEW COLORS - February 28, 2018
    Perfect for pitching, flipping, punching and working deep cover or structure, the YUM Bad Mamma presents a compact body with action created by the twin flappers and double blade-like tail. Check out new colors California 420, Green Pumpkin Shadow, Onyx, and Watermelon Green Pumpkin Laminate.

  • YUM Bad Mamma

  • YUM Genie - NOW IN STOCK YUM Genie - NOW IN STOCK - February 28, 2018
    The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with less rod tip movement. It is perfect for shaky head or Texas rigging. Thirteen colors are available, including four patterns new to YUM.

  • YUM Genie

  • YUM Dinger - NEW COLORS YUM Dinger - NEW COLORS - February 28, 2018
    The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Carolina and wacky rigged, weighted or weightless, and catches bass when other lures fail. Check out new colors Bourbon Berry, Camo, Elders Magic, Ghillie Suit, Green Pumpkin/Blue Flake, Oxblood/Red Flake, Sugar Plum, and Watermelon Copper/Red Flake.

  • YUM Dinger

  • Roboworm Ned Worm - NEW SOFT BAIT Roboworm Ned Worm - NEW SOFT BAIT - February 22, 2018
    Designed to be fished with a jighead for the popular "ned" rig technique, but this bait will do so much more. A true multipurpose tool, this new design excels on the Ned Rig, Drop Shot, Wacky Rig, Weedless, Shakey Head, Nail weight, and Neko rig. Available in all of Roboworm's most popular colors, along with a few new special colors designed specifically for this bait. Made in the U.S.A.!

  • Roboworm Ned Worm

  • Daiwa Tatula XT Bass Rods - NOW IN STOCK Daiwa Tatula XT Bass Rods - NOW IN STOCK - February 22, 2018
    Daiwa's line of Tatula XT bass rods are for the experienced bass fisherman that needs quality and value. Tatula XT incorporates High Volume Fiber (HVF), a higher modulus carbon graphite construction of more volume of fibers and less resin, which gives the Tatula XT series its light weight, strength and sensitivity. X45 Bias Graphite Construction for virtually zero blank twist.

  • Daiwa Tatula XT Bass Casting Rods
  • Daiwa Tatula XT Bass Spinning Rods

  • Daiwa Tatula Bass Rods - NOW IN STOCK Daiwa Tatula Bass Rods - NOW IN STOCK - February 22, 2018
    This set of rods incorporates the latest cutting edge rod technology to take full advantage of the advanced performance standards set by TATULA Baitcasting Reels, including Daiwa's exclusive SVF (Super Volume Fiber) Graphite technology and 45 degree bias construction to prevent twisting of the blank.

  • Daiwa Tatula Bass Casting Rods
  • Daiwa Tatula Bass Spinning Rods

  • Daiwa Steez SV TWS Casting Reel - NOW IN STOCK Daiwa Steez SV TWS Casting Reel - NOW IN STOCK - February 22, 2018
    Daiwa Steez SV TWS Casting Reel features SV Concept, G1 Duralumin Spool that's 2 times stronger than magnesium, G1 Duralumin Drive Gear, T-Wing System (TWS) for longer casts with minimal backlash, Zero Adjuster, and newly designed "High Grip I-Shape Lightweight Knob" for a thin and light contour to create a comfortable non-slip feel to the fingers.

  • Daiwa Steez SV TWS Casting Reel

  • Daiwa Zillion HD TWS Baitcasting Reel - NOW IN STOCK Daiwa Zillion HD TWS Baitcasting Reel - NOW IN STOCK - February 22, 2018
    Zillion Type HD TWS is now Magsealed to make it more resistant to saltwater for inshore fishing. It also has a stronger drag, with 15.4 more pounds of drag to help you fight those stronger fish. The handle has been increased to a 100 mm Swept Handle to give you more leverage. And the handle now has an EVA custom handle knob. The new Zillion Type HD is the right reel to handle the saltwater and brackish water environment.

  • Daiwa Zillion HD TWS Baitcasting Reel

  • Daiwa Zillion SV TWS Baitcasting Reel - NOW IN STOCK Daiwa Zillion SV TWS Baitcasting Reel - NOW IN STOCK - February 22, 2018
    Daiwa Zillion SV TWS Casting Reel features their T-Wing System (TWS) for longer casts with minimal backlash, Zaion construction for lightweight strength and corrosion protection, Daiwa's exclusive swept handle, and a free floating spool.

  • Daiwa Zillion SV TWS Baitcasting Reel

  • Daiwa Tatula SV TWS Baitcasting Reel - NEW REEL Daiwa Tatula SV TWS Baitcasting Reel - NEW REEL - February 22, 2018
    Daiwa's Tatula SV TWS Casting Reel features their T-Wing System (TWS) for longer casts with minimal backlash, an aluminum frame, cut-away 90mm swept handle, custom I-shaped Soft Touch handle knobs, and compact body with bright glitter coating that is the same as Daiwa's high end models.

  • Daiwa Tatula SV TWS Baitcasting Reel

  • Daiwa Tatula CT Baitcasting Reel - NOW IN STOCK Daiwa Tatula CT Baitcasting Reel - NOW IN STOCK - February 22, 2018
    The Daiwa Tatula CT has a new compact size and features their T-wing System (TWS) to provide long casts with minimal backlash. It comes equipped with Daiwa's exclusive swept handle and an aluminum frame. Magforce Z means the spool starts faster and spins longer.

  • Daiwa Tatula CT Baitcasting Reel

  • PH Custom Lures Huntin' P Squarebill - NOW IN STOCK PH Custom Lures Huntin' P Squarebill - NOW IN STOCK - February 22, 2018
    Designed with a fat balsa wood body, the PH Custom Lures Huntin P' Squarebill comes hand tuned to deliver a hard-hunting wobble that bass find absolutely irresistible. Well-known among top FLW & Bassmasters Elite Series anglers, the PH Custom Lures Huntin P Squarebill delivers tournament-grade performance that is proven to cash checks.

  • PH Custom Lures Huntin' P Squarebill

  • PH Custom Lures Lil' Hunter Squarebill - NOW IN STOCK PH Custom Lures Lil' Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Lil' Hunter Squarebill delivers the same unbeatable balsa wood action as its big brother, the PH Custom Lures Huntin' P, but in a scaled down package that light feeding fish are sure to love. Hand-tuned to perfection, the PH Custom Lures Lil' Hunter Squarebill offers a hard-hunting action that excels over shallow flats or just above grass.

  • PH Custom Lures Lil' Hunter Squarebill

  • PH Custom Lures Mag Hunter Squarebill - NOW IN STOCK PH Custom Lures Mag Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Mag Hunter is the newest addition to their already famous handmade balsa square bill line. This large body Square Bill comes in meticulously hand painted colors that are sure to get the big girls in the boat. The Mag hunter comes standard with Circuit board lips, and top of the line VMC Hooks paired just for this square bill. All PH Custom lures baits are hand tuned prior to shipping.

  • PH Custom Lures Mag Hunter Squarebill

  • PH Custom Lures P Wee - NOW IN STOCK PH Custom Lures P Wee - NOW IN STOCK - February 22, 2018
    This thin flat bait with an attitude is sure to produce aggressive strikes. Its hard fast action makes it very popular among river fisherman and is ideal for those heavy current situations. The hardest wobbling flat bait on the market, period!

  • PH Custom Lures P Wee

  • PH Custom Lures Tiny Hunter Squarebill - NOW IN STOCK PH Custom Lures Tiny Hunter Squarebill - NOW IN STOCK - February 22, 2018
    The PH Custom Lures Square Bill line is by far the best handmade balsa crankbaits on the market today. Designed with a fat balsa body, the Tiny Hunter is the smallest in their line and comes hand tuned and guaranteed to deliver that hard-hunting wobble that bass find absolutely irresistible.

  • PH Custom Lures Tiny Hunter Squarebill

  • PH Custom Lures Skinny P - NOW IN STOCK PH Custom Lures Skinny P - NOW IN STOCK - February 22, 2018
    Designed with a thin, flat-sided profile, the PH Custom Lures Skinny P provides a deadly balsa wood action that excels at getting lethargic, cold-water bass to start feeding. Hand-tuned to run true right out of the package, the PH Custom Lures Skinny P delivers a tight wobbling action that digs all the way down to the 6-foot range.

  • PH Custom Lures Skinny P

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