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Fishing Tackle Announcements & Messages


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Denali AttaX Series Bass Rods - NOW IN STOCK Denali AttaX Series Bass Rods - NOW IN STOCK - April 5, 2018
From their re-engineered, ultra-sensitive graphite blank, to their host of cutting edge features including Winn grips, SeaGuide reel seats, and aggressive styling - All of the AttaX models are dedicated to one thing, making it easy to aggressively target the biggest and baddest bass in the lake.

  • Denali AttaX Series Bass Casting Rods
  • Denali AttaX Series Bass Spinning Rods

  • Bill Lewis Rat-L-Trap Mini-Trap 1/4 oz - MORE COLORS Bill Lewis Rat-L-Trap Mini-Trap 1/4 oz - MORE COLORS - April 5, 2018
    The Mini Trap is a proven favorite for covering lots of water fast to find and catch fish. Even at its 2.5" size and 1/4-ounce weight, the Mini Trap has excellent castability because it is compact and aerodynamic. It’s always the right season for tossing the Mini Trap. Colors Chrome Shad, Liv-N-Chrome, Rayburn Red Craw, and Sexy Prism expand our selection!

  • Bill Lewis Rat-L-Trap Mini-Trap 1/4 oz

  • Bill Lewis Rat-L-Trap Magnum Trap 3/4 oz - MORE COLORS Bill Lewis Rat-L-Trap Magnum Trap 3/4 oz - MORE COLORS - April 5, 2018
    Step up the action and the casting distance with the Magnum Trap. The Magnum Trap features a 3/4-ounce design with a wider wobble during retrieve. Colors Blue Back Herring, Chartreuse Flash, Chartreuse Shiner, Cherry Bomb,HD Bluegill, and Rayburn Red Craw expand our selection.

  • Bill Lewis Rat-L-Trap Magnum Trap 3/4 oz

  • Bill Lewis Rat-L-Trap Magnum Force 1 oz - MORE COLORS Bill Lewis Rat-L-Trap Magnum Force 1 oz - MORE COLORS - April 5, 2018
    Think big with the Magnum Force Trap...big sound, big action and big catches. The Magnum Force Trap measures about 4 inches and weighs more than an ounce, making it the ideal match up to waters with big shad and herring bait sizes. Colors Bunker Shad, Chartreuse Flash, Chrome Black Zombie Shad, Chrome Blue Back/Red Eye, Diamond Dust, and Glow/Green Back expand our selection!

  • Bill Lewis Rat-L-Trap Magnum Force 1 oz

  • Keitech Easy Shiner & Fat Swing Impact - NEW COLORS Keitech Easy Shiner & Fat Swing Impact - NEW COLORS - April 5, 2018
    Keitech Easy Shiner 5" selection now includes colors Pro Blue Shiner and Shad. And Keitech Fat Swing Impact now has colors Black Cherry, Electric Blue Gill, and Morning Dawn available in multiple sizes!

  • Keitech Easy Shiner
  • Keitech Fat Swing Impact

  • Tuf-Line Domin8 Braided Line - NOW IN STOCK Tuf-Line Domin8 Braided Line - NOW IN STOCK - April 5, 2018
    Tuf-Line DOMIN8 takes precision angling to a new level. Utilizing their new TUF-X fiber, this premium 8-carrier braid is the best choice for superior handling. DOMIN8 delivers a round, ultra-smooth finish, making it virtually silent through the rod guides resulting in incredible casting distance. Their proprietary coating process provides superior abrasion resistance and a more permanent coloration of the line.

  • Tuf-Line Domin8 Braided Line

  • Tuf-Line 4orce Braided Line - NOW IN STOCK Tuf-Line 4orce Braided Line - NOW IN STOCK - April 5, 2018
    Tuf-Line 4ORCE takes power fishing to a new level. Utilizing their new TUF-X fiber, this premium 4-carrier braid is the best choice for ultimate strength. 4ORCE delivers a round, incredibly strong, abrasion resistant line with minimal stretch that drives hooks deep. Their proprietary coating process provides toughness, longevity and a more permanent coloration of the line.

  • Tuf-Line 4orce Braided Line

  • FYAO Outfitters Disc Lizard - NOW IN STOCK FYAO Outfitters Disc Lizard - NOW IN STOCK - April 5, 2018
    The classic, time-tested design of the Disc Lizard from FYAO creates exceptional commotion underwater, tempting leery bass to strike. Works great when Texas or Carolina-rigged.

  • FYAO Outfitters Disc Lizard

  • Culprit T-Rex Worm - NOW IN STOCK Culprit T-Rex Worm - NOW IN STOCK - April 5, 2018
    The T-Rex features an amazing twitching action and is typically used without weight and on top, occasionally allowing it to sink seductively in hot spots to create a predatory strike. The perfect combination of length, shape and body-weight density makes this lure come alive in the water!

  • Culprit T-Rex Worm

  • Culprit Original Culprit Worm - MORE COLORS Culprit Original Culprit Worm - MORE COLORS - April 5, 2018
    A proven leader for more than three decades, the Original Culprit Worm has outperformed all others - continuing a tradition of catching more and bigger bass. Its "kicking" tail and unique color selections give anglers the extra edge. Now in stock in more colors!

  • Culprit Original Culprit Worm

  • Culprit Fat Max - MORE SIZES Culprit Fat Max - MORE SIZES - April 5, 2018
    The thicker body and wide tail makes this bait great for flipping and pitching in heavy grass and wood all year! The thicker body and wide tail displace a good amount of water and resist snags. Being thicker it also has more weight and is easier to cast. Now also stocking 6" and 9" sizes.

  • Culprit Fat Max

  • Culprit Incredi-Craw - MORE SIZES Culprit Incredi-Craw - MORE SIZES - April 5, 2018
    The Culprit Incredi-Craw provides the perfect combination of a large profile body to the attention of big bass in the dirtiest of water while being able to glide through the thickest cover. Exceptionally versatile, the bait is designed to be fished with the long antennae in place for a straight dive to the bottom or with them removed for a more erratic decent. 3.5" size is now in stock.

  • Culprit Incredi-Craw

  • Culprit Incredi-Punch - NOW IN STOCK Culprit Incredi-Punch - NOW IN STOCK - April 5, 2018
    The Incredi-Punch is designed with one thing in mind — pulling big bass out of matted weeds! Rig it with heavy line, a 1 oz. or larger weight, a big stout hook, then drop it through the nastiest cover you can find.

  • Culprit Incredi-Punch

  • Lew's Mach Speed Stick Rods - NEW MODELS Lew's Mach Speed Stick Rods - NEW MODELS - March 23, 2018
    It all starts with the blank, which is lightweight and sensitive IM6 graphite constructed using Lew's proprietary Carbon Nano Tube process. The blanks are multi-layered for superior strength and sensitivity. Grips feature Winn advanced polymer Dri-Tac technology. Guides are American Tackle's new AirWave slim ring line control system, delivering the ultimate line flow during a cast to maximize distance.

  • Lew's Mach Speed Stick Casting Rods
  • Lew's Mach Speed Stick Spinning Rods

  • Lew's American Hero Camo Speed Spool Baitcast Reel - NEW REEL Lew's American Hero Camo Speed Spool Baitcast Reel - NEW REEL - March 23, 2018
    A special edition of the American Hero Speed Spool Casting Reel that features a one-piece, lightweight, graphite frame and digital camo sideplates along with a premium 6 bearing system with stainless steel double shielded bearings and Zero-Reverse one-way clutch.

  • Lew's American Hero Camo Speed Spool Baitcast Reel

  • Lew's Mach Crush Metal Speed Spin Spinning Reel - NEW REEL Lew's Mach Crush Metal Speed Spin Spinning Reel - NEW REEL - March 23, 2018
    A lightweight high-strength C40 carbon skeletal speed rotor, stainless steel bail wire and smooth six-disc carbon drag system help the line lay on the spool perfectly, and come off just as smooth. The Mach Crush features a strong but lightweight aluminum body, stainless steel main shaft and solid brass pinion gear.

  • Lew's Mach Crush Metal Speed Spin Spinning Reel

  • Ima Japan Deep Fry 95 - NOW IN STOCK Ima Japan Deep Fry 95 - NOW IN STOCK - March 23, 2018
    The ima Deep Fry is a finesse offering that offers excellent action at slow to ultrafast retrieves. Based on the design of the ima Foxy Fry, it will dive deeper than similar style baits and excels in cold water due to the fact that it will suspend at rest with its nose down. "It gets down deep and works well with a pull and twitch retrieve. It can be fished like a crankbait or a jerkbait," says Paul Mueller, Bassmaster Elite Series pro.

  • Ima Japan Deep Fry 95

  • Ima Japan Glide Fluke - NEW SWIMBAIT Ima Japan Glide Fluke - NEW SWIMBAIT - March 22, 2018
    Designed by professional angler and Fisheries Biologist Michael Murphy, the IMA Glide Fluke is a two-segmented bait that offers a new twist in the hard bait category. The Glide Fluke can walk, glide and swim. Made with realistic 3D eyes and a grooved head design for better lure action.

  • Ima Japan Glide Fluke

  • Ima Japan Finesse Popper - NOW IN STOCK Ima Japan Finesse Popper - NOW IN STOCK - March 22, 2018
    The ima Finesse Popper is a bite-sized lure that catches big bass. It can be popped like a traditional topwater popper with short spurts or graceful glides, but can also be walked side-to-side with ease. "It pops and spits water, walks and chugs. This bait can do it all," says Bassmaster Elite Series pro Fred Roumbanis.

  • Ima Japan Finesse Popper

  • Ima Japan Suspending Vibration 70 - NOW IN STOCK Ima Japan Suspending Vibration 70 - NOW IN STOCK - March 22, 2018
    The ima Suspending Vibration features a design based on the popular Rock-N' Vibe lipless crankbait. It is a 15% larger body and will suspend unlike most lipless crankbaits. It features a tight, pulsating vibration and rests 3-4 feet above structure. The bait acts like a jerkbait and will suspend completely at rest, making it an ideal lure for fishing above grass, rock and wood.

  • Ima Japan Suspending Vibration 70

  • Kahara Skirted Rat'n Rats - NOW IN STOCK Kahara Skirted Rat'n Rats - NOW IN STOCK - March 22, 2018
    The Skirted Rat'n Rats is a rubber skirted model of the Rat'n Rats II. The benefits of adding the long rubber skirt to the body allows the Rat to slide back and forth better when worked. Contrary to Rat'n Rats II perpendicular positioning when at rest, the Skirted Rat'n Rats sits flat. The new look on this rodent has changed the game for shallow water hollow body style fishing.

  • Kahara Skirted Rat'n Rats

  • Reins Ax Claw - MORE COLORS Reins Ax Claw - MORE COLORS - March 22, 2018
    The Reins Ax Claw is ideal for rigging on the back of a jig, Texas rigging or on a Carolina rig. The claws flutter and vibrate beautifully when swam on a swim jig. Salt infused & shrimp scented keeps lunker bass from letting go. Flippin' craws are terrific for flipping around rocky banks, riprap and any other place bass chomp craws.

  • Reins Ax Claw

  • Reins C-Pod Creature - NEW SOFT BAIT Reins C-Pod Creature - NEW SOFT BAIT - March 22, 2018
    The Reins C-Pod has proven in field tests to match this food source, size, shape and action that bass do remember from when they were first born. Bass of all sizes seem unable to resist it because they'll eat the Reins C-Pod every time. It's imprinted in their subconscious. Every bass remembers and passes it along to each new generation.

  • Reins C-Pod Creature

  • Reins Craw Tube - MORE COLORS Reins Craw Tube - MORE COLORS - March 22, 2018
    The Reins Craw Tube is a very versatile lure that's effective when fished in flipping and pitching situations, or the pincers can be removed for fishing when less bulk is desired in tighter flipping and pitching situations, or open clear water situations. Colors Spring Gill and Watermelon Silver Flake expand our selection.

  • Reins Craw Tube

  • Reins Punchin' Predator - MORE COLORS Reins Punchin' Predator - MORE COLORS - March 22, 2018
    Reins Punchin' Predator is a flipping style bait built for efficiency when fishing compact targets. The Punchin' Predator was designed to fix problem areas of other baits, such as snagging from too thin of a mid section or spinning from deformed rudder-like pinchers. Colors Spring Gill and Watermelon Silver Flake are now in stock to add to our selection.

  • Reins Punchin' Predator

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