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As fisherman ourselves, we at Edge Products have always designed our scents and lures for one reason, to catch more fish. It's never been about marketing graphs, and flow charts to fill a certain niche in some investor's business strategy. We simply like to catch fish and knowing that somebody else is doing the same because of a lure that we made brings great satisfaction. That, in our minds, is what it is all about. It is for that reason you will never see Edge Products copy another company's lure just because it's "hot." There is no gratification in stealing somebody else's idea just to make a few bucks. There is already too much of that going on. We hand carve every original prototype right here in our factory. Then we endlessly field test the prototype paying close attention to every detail until near perfection is achieved. You can be sure that 110% has been given to guarantee that every piece of product that we sell is the most effective product that you can be using.
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