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Stella is known throughout the world. It is one of angling's most iconic reels, the flagship of Shimano. But Stella is so much more than just engineering excellence.
Stella has a history and it has soul. It delivers enjoyment on so many levels. To some just owning a Stella is enough. The pride, the passion, it defines you as an angler in more ways than words ever could, and to use Stella delivers unrivaled pleasure.
The new Stella is now ready for the next generation. Own it with pride and use it with joy... after all you deserve it!
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