Russ designed the YoDaddy to be multi-purpose bait. Two primary features that Russ wanted to incorporate into the YoDaddy were bait that could be flipped and fished in heavy cover but in return would give the fisherman a higher hooking percentage, and the bait had to have a lot of action with minimal movement.

He took in consideration how the bait had to sit on the hook and how the hook point had to come out of the bait easy to get the best hook penetration to up your odd in getting more bass out of heavy cover. Russ built the YoDaddy around a 5/0 straight shank Gamakatsu heavy flipping hook. One key feature of the YoDaddy is a flat spot where the hook exits the body. This was instrumental in getting the hook percentage to raise during the testing of this bait.

Russ says “that the key to winning tournaments is hooking percentage, the fisherman that can land more fish from heavy cover will cash more checks than a fisherman that have bass get off because the bait got in the way of the hook”.

Another feature Russ was looking for was a bait that had a lot of action with minimal movement. He said “most craw baits on the market now take a lot of movement to get any action out of the craws or legs”. After several different proto types the legs have more movement no matter what weight is used. The flappers also feature a squared off design that contributes greatly to the easy moving action. This option makes the YoDaddy a perfect choice to fish as a trailer on the back of a swim jig or as a football trailer.

The YoDaddy is 3 1/4inches long and comes in 11 different Big Bite top fish catching colors. The YoDaddy will be available at this week’s Bassmaster Classic Expo for purchase in the Big Bite Booth and on your favorite tackle dealer shelves in the following days. 8 per pack.